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For Companies At a Glance
- Tasks: Manage social media channels and create engaging content for a global audience.
- Company: Join Wood Mackenzie, a leader in energy analytics and insights.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting chance to learn and grow in a fast-paced environment.
- Why this job: Be part of a dynamic team driving innovation in digital marketing and content strategy.
- Qualifications: Degree in Marketing or Communications, strong writing skills, and social media savvy.
The predicted salary is between 35000 - 45000 £ per year.
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.
Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Role Purpose
Wood Mackenzie has an exciting, newly created role opportunity for a Content & Social Media Channel Specialist to join our fast-paced, dynamic global Marketing team. This newly created role is perfect for someone passionate about digital marketing, social media, and content management. You will help drive innovation and maximize global marketing opportunities, elevating our owned marketing channels and ensuring our content aligns with the brand vision.
You’ll be responsible for managing social media channels, creating and curating content, and supporting the production of thought-leadership content like Horizons, The Edge, and Energy Pulse. This role offers an excellent opportunity for a proactive and eager-to-learn individual to grow in the field of content marketing and social media strategy.
Key Responsibilities:
- Social Media Channel Strategy & Management (50%)
- Help evolve and enhance Wood Mackenzie’s social media presence on platforms like LinkedIn, YouTube, and X (formerly Twitter).
- Work with growth marketing and thought leadership teams to implement social media best practices.
- Assist in using Oktopost and other social media management tools to support platform governance and optimization.
- Partner with the creative team to ensure content reflects the brand’s voice, using visual and written guidelines.
- Help develop live-posting strategies for events and curate event content for broader marketing initiatives.
- Track platform trends and algorithm changes to ensure content strategy remains relevant and effective.
- Content Development & Promotion (50%)
- Work closely with the content team to create and distribute thought-leadership materials like articles, videos, and graphics.
- Help develop content strategies to showcase Wood Mackenzie’s expertise and leadership in the industry.
- Track brand mentions and trending topics, assisting in identifying opportunities for engagement or potential risks.
- Help ensure that all content aligns with and accurately represents the Wood Mackenzie brand.
Requirements:
- A degree in Marketing, Communications, or a related field, or equivalent work experience.
- Understanding of major social media platforms (LinkedIn, X, Instagram, YouTube) and their best practices.
- Strong writing, editing, and storytelling abilities, with the capacity to adapt messages for various audiences.
- Experience working with teams or stakeholders to deliver digital content that supports broader marketing goals.
- Able to handle multiple tasks in a fast-paced environment and eager to develop new skills.
- A creative mindset to help bring fresh ideas and a unique perspective to the team.
- Ability to work with social media tools (Oktopost, Sprout, Hootsuite, etc.).
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Content & Social Media Channel Specialist employer: Wood Mackenzie Ltd
Contact Detail:
Wood Mackenzie Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Social Media Channel Specialist
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and reflect your personality. Engage with content related to the role you're after, like sharing insights or commenting on industry trends. This shows you're not just a passive observer but an active participant in the conversation.
✨Tip Number 2
Network like a pro! Reach out to current employees at Wood Mackenzie or similar companies on LinkedIn. Ask them about their experiences and any tips they might have for landing a role in content and social media. You never know, a friendly chat could lead to a referral!
✨Tip Number 3
Showcase your skills! Create a portfolio that highlights your best content and social media campaigns. Include metrics to demonstrate your impact. This tangible evidence of your abilities can really set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Wood Mackenzie. So, get that application in and let’s make it happen!
We think you need these skills to ace Content & Social Media Channel Specialist
Some tips for your application 🫡
Show Your Passion for Content: When writing your application, let your enthusiasm for digital marketing and content creation shine through. We want to see how passionate you are about social media and how you can contribute to our brand vision.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experiences that align with the role. We love seeing how your skills match our needs, so don’t hold back on showcasing your best work!
Be Authentic: We value authenticity, so be yourself in your application. Share your unique perspective and creative ideas, as we’re looking for someone who can bring fresh insights to our team.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people quickly!
How to prepare for a job interview at Wood Mackenzie Ltd
✨Know Your Platforms
Familiarise yourself with the major social media platforms mentioned in the job description, like LinkedIn, YouTube, and X. Be ready to discuss how you would enhance Wood Mackenzie’s presence on these channels and share examples of successful strategies you've implemented in the past.
✨Showcase Your Creativity
Prepare to demonstrate your creative mindset by bringing fresh ideas to the table. Think about innovative content strategies or campaigns that could elevate the brand's voice and engage its audience. This will show your passion for digital marketing and your ability to think outside the box.
✨Highlight Your Writing Skills
Since strong writing and storytelling abilities are crucial for this role, be prepared to share samples of your work. Whether it's articles, social media posts, or other content, showcasing your writing style and adaptability will help you stand out.
✨Understand the Brand Values
Take some time to research Wood Mackenzie’s values and how they align with your own. During the interview, express how you can contribute to their inclusive, trusting, and customer-committed culture. This will demonstrate that you’re not just a fit for the role, but also for the company as a whole.