At a Glance
- Tasks: Lead product marketing strategies and develop compelling messaging frameworks.
- Company: Join a dynamic team at Wood Mackenzie, a leader in data and analytics.
- Benefits: Enjoy flexible working arrangements and a collaborative hybrid environment.
- Other info: Be part of a global team with opportunities for professional growth.
- Why this job: Make a significant impact in a high-growth company focused on innovation.
- Qualifications: Proven leadership in product marketing, especially in SaaS or AI sectors.
The predicted salary is between 100000 - 130000 £ per year.
Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. We are looking for someone to join the global Marketing Leadership Team as the VP, Head of Product Marketing. The role sits on the Marketing Leadership team reporting to the CMO and is part of the Wood Mackenzie Extended Leadership Team that is run by the CEO.
Main Responsibilities
- Define the audience: work closely with Sales, Segment leadership and Growth Marketing to define ICPs and build out personas and workflows for each of them, ensuring customer insights and activity feedback continually shape the narratives, segmentation and use‑case value propositions.
- Own the end‑to‑end development of persona‑based, vertical‑aligned messaging frameworks, incorporating workflows, customer JTBD, challenges and value outcomes; embed WoodMac’s brand positioning and superpowers across all product lines, along with financial impact messaging.
- Support ARR growth by equipping Sales with strong product and data narratives, playbooks, Sales plays, objection handling, case studies, competitive intelligence and core value messaging that drive successful commercial outcomes; translate technical capabilities into revenue‑ready value stories for new logo, upsell and cross‑sell opportunities.
- Lead the GTM launch strategy in support of the product roadmap to ensure successful delivery of new product launches, enhancements, platform and AI capability developments, product/platform migrations and sunsets.
- Partner with the AI Solutions team to translate workflow applications and forward‑deployed engineering developments into compelling value propositions and market‑ready narratives; define differentiated positioning for AI‑driven tools and support AI Solutions pilots and proof‑of‑value engagements with customers.
- Support new pricing and packaging strategies for bundling data and insight aligned to customer workflow; build out supporting value hypotheses.
- Look for opportunities to use AI across tools, technology, data and content development to better understand our customers and competitors.
- Build, manage and coach a high‑performing global team, fostering a culture of excellence, collaboration and innovation to meet the demands of a high‑growth company under PE ownership.
About You
- Proven senior leadership experience in product marketing within a data, SaaS, AI or analytics‑led organisation.
- Experience working in the energy and/or natural resources industry.
- Demonstrable experience in marketing, a growth mindset and solid strategic thinking.
- Experience within a B2B environment.
- Strong communication, presentation, story‑telling and writing skills.
- Expertise in GTM strategy, segmentation, ICP development, positioning and value messaging.
- Experience partnering with technical, engineering or AI/ML teams to commercialise complex technology.
- Strong analytical skills and comfort working with ARR, pipeline, buying signals and performance dashboards.
- Strong command of verticalised GTM models, customer workflows and JTBD frameworks.
- Excellent interpersonal skills and ability to influence and engage peers.
- Demonstrated experience of stakeholder management.
- Experience working autonomously within a matrix organisation.
- Experience leading globally distributed teams.
- Project and budget management skills and attention to detail.
Working Expectations
We are a hybrid working company. The successful applicant will be expected to be physically present in the office at least two days per week to foster and contribute to a collaborative environment. While this is a full‑time role, flexible working arrangements will be considered. Because the team is global, a degree of flexible working will be required to accommodate different time zones.
Equal Opportunities
We are an equal opportunities employer and are committed to recruiting the best people regardless of race, colour, religion, age, sex, national origin, disability or protected veteran status. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Vice President - Head of Product Marketing employer: Wood Mackenzie Limited
Wood Mackenzie is an exceptional employer, particularly for those in the product marketing field, as it offers a dynamic and collaborative work culture that thrives on innovation and excellence. With a strong focus on employee growth, the company provides opportunities to lead high-performing global teams while being part of a transformative journey under Private Equity ownership. Located in a hybrid working environment, employees benefit from flexible arrangements and a commitment to diversity and inclusion, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President - Head of Product Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to speak confidently about how your experience aligns with their goals, especially in product marketing. Show them you’re the perfect fit!
✨Tip Number 3
Practice your storytelling skills! We believe that being able to narrate your professional journey and achievements can set you apart. Make sure to highlight your successes in product marketing and how they’ve driven growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that interview!
We think you need these skills to ace Vice President - Head of Product Marketing
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Wood Mackenzie. Show us that you get what we're about!
Craft a Compelling Narrative:Your application should tell a story. Highlight your experience in product marketing and how it aligns with our mission. Use clear examples to demonstrate your skills and achievements, making it easy for us to see your potential impact.
Be Specific and Relevant:When discussing your past roles, focus on specifics that relate to the job description. Mention your experience with GTM strategies, AI solutions, or any relevant industry knowledge. We want to see how your background fits into our needs!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Wood Mackenzie Limited
✨Know Your Audience
Before the interview, make sure you understand who you'll be speaking to. Research the company’s leadership team and their backgrounds. This will help you tailor your responses and show that you’re genuinely interested in how you can contribute to their goals.
✨Master the Messaging Framework
Familiarise yourself with the key messaging frameworks relevant to the role. Be prepared to discuss how you would develop persona-based narratives and value propositions. Think about examples from your past experience where you've successfully translated complex ideas into compelling stories.
✨Showcase Your Analytical Skills
Since this role involves working with ARR and performance dashboards, come prepared with examples of how you've used data to drive marketing strategies. Highlight any specific metrics or outcomes that demonstrate your ability to analyse and act on data effectively.
✨Demonstrate Leadership and Collaboration
Be ready to discuss your experience in leading global teams and fostering a culture of excellence. Share specific instances where you’ve collaborated with cross-functional teams, especially in tech or AI environments, to achieve successful outcomes. This will show your potential fit within their high-growth culture.
