At a Glance
- Tasks: Lead product marketing strategies and develop compelling messaging frameworks for innovative solutions.
- Company: Join a dynamic company focused on high growth in the energy and natural resources sector.
- Benefits: Flexible working arrangements, competitive salary, and opportunities for professional development.
- Other info: Hybrid working model with a collaborative culture and commitment to diversity and inclusion.
- Why this job: Make a significant impact in a fast-paced environment while leading a global team.
- Qualifications: Proven leadership in product marketing, strong analytical skills, and experience in B2B environments.
The predicted salary is between 100000 - 130000 £ per year.
Role Purpose
Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. We are looking for someone to join the global Marketing Leadership Team as the VP, Head of Product Marketing. The role sits on the Marketing Leadership team reporting to the CMO and is part of the Wood Mackenzie Extended Leadership Team that is run by the CEO.
Main Responsibilities
- Define the audience: work closely with Sales, Segment leadership and Growth Marketing to define ICPs and build out personas and workflows for each of them, ensuring customer insights and activity feedback continually shape the narratives, segmentation and use‑case value propositions.
- Own the end‑to‑end development of persona‑based, vertical‑aligned messaging frameworks, incorporating workflows, customer JTBD, challenges and value outcomes; embed WoodMac’s brand positioning and superpowers across all product lines, along with financial impact messaging.
- Support ARR growth by equipping Sales with strong product and data narratives, playbooks, Sales plays, objection handling, case studies, competitive intelligence and core value messaging that drive successful commercial outcomes; translate technical capabilities into revenue‑ready value stories for new logo, upsell and cross‑sell opportunities.
- Lead the GTM launch strategy in support of the product roadmap to ensure successful delivery of new product launches, enhancements, platform and AI capability developments, product/platform migrations and sunsets.
- Partner with the AI Solutions team to translate workflow applications and forward‑deployed engineering developments into compelling value propositions and market‑ready narratives; define differentiated positioning for AI‑driven tools and support AI Solutions pilots and proof‑of‑value engagements with customers.
- Support new pricing and packaging strategies for bundling data and insight aligned to customer workflow; build out supporting value hypotheses.
- Look for opportunities to use AI across tools, technology, data and content development to better understand our customers and competitors.
- Build, manage and coach a high‑performing global team, fostering a culture of excellence, collaboration and innovation to meet the demands of a high‑growth company under PE ownership.
About You
- Proven senior leadership experience in product marketing within a data, SaaS, AI or analytics‑led organisation.
- Experience working in the energy and/or natural resources industry.
- Demonstrable experience in marketing, a growth mindset and solid strategic thinking.
- Experience within a B2B environment.
- Strong communication, presentation, story‑telling and writing skills.
- Expertise in GTM strategy, segmentation, ICP development, positioning and value messaging.
- Experience partnering with technical, engineering or AI/ML teams to commercialise complex technology.
- Strong analytical skills and comfort working with ARR, pipeline, buying signals and performance dashboards.
- Strong command of verticalised GTM models, customer workflows and JTBD frameworks.
- Excellent interpersonal skills and ability to influence and engage peers.
- Demonstrated experience of stakeholder management.
- Experience working autonomously within a matrix organisation.
- Experience leading globally distributed teams.
- Project and budget management skills and attention to detail.
Working Expectations
We are a hybrid working company. The successful applicant will be expected to be physically present in the office at least two days per week to foster and contribute to a collaborative environment. While this is a full‑time role, flexible working arrangements will be considered. Because the team is global, a degree of flexible working will be required to accommodate different time zones.
Equal Opportunities
We are an equal opportunities employer and are committed to recruiting the best people regardless of race, colour, religion, age, sex, national origin, disability or protected veteran status. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Vice President - Head of Product Marketing in London employer: Wood Mackenzie Limited
Wood Mackenzie is an exceptional employer, offering a dynamic and collaborative work culture that thrives on innovation and excellence. As part of a high-growth company under Private Equity ownership, employees benefit from robust professional development opportunities, flexible working arrangements, and the chance to lead a global team in shaping impactful product marketing strategies. With a commitment to diversity and equal opportunities, Wood Mackenzie fosters an inclusive environment where every voice is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President - Head of Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry, especially those at Wood Mackenzie. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into their products and recent news. Show us you know what makes Wood Mackenzie tick and how you can contribute to their growth story.
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences align with the role. Make it relatable and engaging – think of it as sharing a success story rather than just listing achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Vice President - Head of Product Marketing in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Wood Mackenzie. Show us that you get what we're about!
Craft a Compelling Narrative:Your application should tell a story. Highlight your experience in product marketing and how it aligns with our mission. Use clear examples to demonstrate your impact in previous roles, especially in B2B environments.
Showcase Your Analytical Skills:We love data-driven decision-making! Make sure to include any relevant metrics or achievements that showcase your analytical prowess. This will help us see how you can contribute to our growth strategy.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Wood Mackenzie Limited
✨Know Your Audience
Before the interview, make sure you understand who you'll be speaking to. Research the company’s leadership team and their roles, especially the CMO. This will help you tailor your responses and demonstrate how your experience aligns with their goals.
✨Master the Messaging Framework
Be prepared to discuss how you would develop persona-based messaging frameworks. Think about how you can incorporate customer insights and value propositions into your strategies. Bring examples of past successes in similar roles to showcase your expertise.
✨Showcase Your Analytical Skills
Since this role involves working with ARR and performance dashboards, be ready to discuss your analytical approach. Prepare to share specific instances where your data-driven decisions led to successful outcomes, particularly in a B2B environment.
✨Demonstrate Leadership and Collaboration
Highlight your experience in building and managing high-performing teams. Discuss how you foster collaboration and innovation, especially in a hybrid work environment. Be ready to share examples of how you've successfully led globally distributed teams.
