At a Glance
- Tasks: Lead exciting B2B marketing campaigns to attract new customers in the financial sector.
- Company: Join a dynamic team focused on growth and innovation in marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a commitment to diversity and equal opportunities.
- Why this job: Make a real impact by driving customer acquisition and optimising marketing strategies.
- Qualifications: 8+ years in B2B marketing with a focus on campaign management and demand generation.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
We are seeking a results‐driven New Logo Campaign Manager to join our B2B Growth Marketing team. This role focuses on strategizing, executing, and optimizing global campaigns to drive net‐new customer acquisition within a specific industry vertical.
Key Responsibilities
- Plan, execute, and optimize full‐funnel campaigns targeting new logo acquisition across priority financials, traders, and other verticals, geographies, and channels.
- Collaborate with the Director of Growth Marketing to align campaign plans with GTM plans and pipeline goals.
- Work with product marketing and content marketing to develop tailored messaging and solution sets.
- Own new logo campaign management to drive channel performance improvements and journey management.
- Execute integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
- Coordinate event operations and sales to drive event planning, execution, and follow‐up for better ROI.
- Partner with digital marketing and media teams to manage paid acquisition and ensure targeted reach into ICP audiences and accounts.
- Enable effective follow‐up, qualification, and conversion strategies with sales and lead management teams.
- Monitor campaign performance in real‐time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
- Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.
Requirements
- Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
- Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
- Strong understanding of digital marketing channels and campaign performance metrics.
- Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, intent data platforms).
- Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
- Excellent project management, communication, and organizational skills with strong attention to detail.
- Data‐driven mindset with experience analysing performance data to inform decisions.
- Experience working in cross‐functional, global, or matrixed environments is a plus.
Preferred Qualifications
- Experience in audience‐focused B2B campaigns within the commodities space (e.g. Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS).
- Knowledge of funnel metrics and pipeline acceleration tactics.
- Bachelor's degree in Marketing, Business, Communications, or related field.
What Success Looks Like
- Consistent delivery of high‐quality, sales‐ready leads and new logo pipeline; strong campaign performance across paid and owned channels; alignment and collaboration with sales and SDR teams; continuous improvement in lead‐to‐opportunity conversion and campaign ROI.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Growth Marketing Manager – Financials & Trading in London employer: Wood Mackenzie Limited
Join our dynamic B2B Growth Marketing team as a Growth Marketing Manager, where you'll thrive in a collaborative and innovative environment focused on driving customer acquisition in the financial sector. We offer competitive benefits, a culture that values creativity and data-driven decision-making, and ample opportunities for professional growth and development. Located in a vibrant area, our company fosters a supportive atmosphere that encourages teamwork and celebrates success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager – Financials & Trading in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in B2B growth marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Growth Marketing Manager – Financials & Trading in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in B2B marketing and campaign management, especially in financials and trading. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you’ve driven customer acquisition or improved campaign performance in previous roles. Numbers speak volumes, and we love seeing results!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you’re a great fit for the role without wading through unnecessary details.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Wood Mackenzie Limited
✨Know Your Campaigns Inside Out
Before the interview, dive deep into your past campaign experiences. Be ready to discuss specific campaigns you've managed, focusing on the strategies you employed and the results achieved. This will show your potential employer that you have a solid grasp of what it takes to drive new logo acquisition.
✨Familiarise Yourself with the Tech Stack
Make sure you understand the marketing and sales tech stacks mentioned in the job description, like Pardot and Salesforce. If you’ve used similar tools, be prepared to share how they helped you optimise campaigns. This knowledge can set you apart from other candidates.
✨Showcase Your Data-Driven Mindset
Be ready to discuss how you've used data to inform your marketing decisions. Bring examples of how you've tracked KPIs and adjusted campaigns based on performance metrics. This demonstrates your analytical skills and commitment to continuous improvement.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication and project management skills, as well as any experience in cross-functional environments, to show you can thrive in a team setting.
