At a Glance
- Tasks: Lead exciting global campaigns to attract new customers in the financial sector.
- Company: Join a dynamic B2B Growth Marketing team at a leading firm.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Make a real impact by driving customer acquisition and optimising marketing strategies.
- Qualifications: 8+ years in B2B marketing with a focus on campaign management and lead generation.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking a results‑driven New Logo Campaign Manager to join our B2B Growth Marketing team. This role focuses on strategizing, executing, and optimizing global campaigns to drive net‑new customer acquisition within a specific industry vertical.
Key Responsibilities
- Plan, execute, and optimize full‑funnel campaigns targeting new logo acquisition across priority financials, traders, and other verticals, geographies, and channels.
- Collaborate with the Director of Growth Marketing to align campaign plans with GTM plans and pipeline goals.
- Work with product marketing and content marketing to develop tailored messaging and solution sets.
- Own new logo campaign management to drive channel performance improvements and journey management.
- Execute integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
- Coordinate event operations and sales to drive event planning, execution, and follow‑up for better ROI.
- Partner with digital marketing and media teams to manage paid acquisition and ensure targeted reach into ICP audiences and accounts.
- Enable effective follow‑up, qualification, and conversion strategies with sales and lead management teams.
- Monitor campaign performance in real‑time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
- Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.
Requirements
- Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
- Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
- Strong understanding of digital marketing channels and campaign performance metrics.
- Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, intent data platforms).
- Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
- Excellent project management, communication, and organizational skills with strong attention to detail.
- Data‑driven mindset with experience analysing performance data to inform decisions.
- Experience working in cross‑functional, global, or matrixed environments is a plus.
Preferred Qualifications
- Experience in audience‑focused B2B campaigns within the commodities space (e.g. Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS).
- Knowledge of funnel metrics and pipeline acceleration tactics.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
What Success Looks Like
- Consistent delivery of high‑quality, sales‑ready leads and new logo pipeline; strong campaign performance across paid and owned channels; alignment and collaboration with sales and SDR teams; continuous improvement in lead‑to‑opportunity conversion and campaign ROI.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Growth Marketing Manager – Financials & Trading employer: Wood Mackenzie Limited
Join a dynamic and innovative team as a Growth Marketing Manager in the heart of the financial sector, where your expertise will drive impactful campaigns and foster new customer relationships. Our company prides itself on a collaborative work culture that encourages creativity and professional growth, offering ample opportunities for career advancement and skill development. With a commitment to diversity and inclusion, we ensure that every employee feels valued and supported in their journey towards success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager – Financials & Trading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Growth Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past campaigns, especially those that drove new customer acquisition. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their performance. Be ready to discuss how you would optimise their strategies based on your experience with digital marketing channels and metrics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Marketing Manager – Financials & Trading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in B2B marketing and campaign management, especially in financials and trading. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you’ve driven customer acquisition or improved campaign performance in previous roles. Numbers speak volumes, and we love a good success story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits well with our team culture, so don’t be afraid to show us who you are and what makes you passionate about growth marketing.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll get a feel for our company vibe while you’re at it!
How to prepare for a job interview at Wood Mackenzie Limited
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re well-versed in the types of campaigns you’ve managed. Be ready to discuss specific examples of how you planned, executed, and optimised campaigns, especially in B2B contexts. Highlight your experience with different channels like email, social media, and webinars.
✨Show Off Your Data Skills
Since this role requires a data-driven mindset, come prepared to talk about how you've used performance metrics to inform your decisions. Bring examples of A/B tests you've conducted and how they improved campaign outcomes. This will show that you can not only execute but also analyse and optimise.
✨Collaboration is Key
This position involves working closely with various teams, so be ready to share experiences where you successfully collaborated with product marketing, sales, or digital marketing teams. Discuss how you aligned campaign plans with broader business goals and how you ensured effective communication across departments.
✨Understand the Industry Landscape
Familiarise yourself with the financial and trading sectors, as well as any relevant trends. Being able to speak knowledgeably about the industry will demonstrate your commitment and understanding of the market. It’s a great way to show that you’re not just a marketer, but someone who understands the nuances of the field.
