At a Glance
- Tasks: Manage social media channels and create engaging content to elevate our brand.
- Company: Join a dynamic global marketing team at Wood Mackenzie.
- Benefits: Gain valuable experience in digital marketing and content management.
- Other info: Fast-paced environment with opportunities for creativity and skill development.
- Why this job: Be part of innovative projects that shape the future of marketing.
- Qualifications: Degree in Marketing or related field, strong writing skills, and social media savvy.
The predicted salary is between 35000 - 45000 £ per year.
Wood Mackenzie has an exciting, newly created role opportunity for a Content & Social Media Channel Specialist to join our fast‑paced, dynamic global Marketing team. This role is ideal for someone passionate about digital marketing, social media, and content management. The role involves driving innovation and maximizing global marketing opportunities by elevating our owned marketing channels and ensuring our content aligns with the brand vision. You will manage social media channels, create and curate content, and support the production of thought‑leadership pieces such as Horizons, The Edge, and Energy Pulse.
Key Responsibilities
- Social Media Channel Strategy & Management (50%) – Help evolve and enhance Wood Mackenzie’s social media presence on platforms such as LinkedIn, YouTube, and X (formerly Twitter). Work with the growth marketing and thought leadership teams to implement best practices. Assist with Oktopost and other social media management tools to support platform governance and optimisation. Partner with the creative team to ensure content reflects the brand voice and follows visual and written guidelines. Develop live‑posting strategies for events and curate event content for broader marketing initiatives. Monitor platform trends and algorithm changes to keep the content strategy relevant and effective.
- Content Development & Promotion (50%) – Collaborate with the content team to create and distribute thought‑leadership materials, including articles, videos, and graphics. Develop content strategies that showcase Wood Mackenzie’s expertise and leadership in the industry. Track brand mentions and trending topics to identify engagement opportunities or potential risks. Ensure all content aligns with and accurately represents the Wood Mackenzie brand.
Requirements
- A degree in Marketing, Communications, or a related field, or equivalent work experience.
- Understanding of major social media platforms (LinkedIn, X, Instagram, YouTube) and their best practices.
- Strong writing, editing, and storytelling abilities, with the capacity to adapt messages for various audiences.
- Experience collaborating with teams or stakeholders to deliver digital content that supports broader marketing goals.
- Ability to handle multiple tasks in a fast‑paced environment and a desire to develop new skills.
- A creative mindset to bring fresh ideas and unique perspectives to the team.
- Proficiency with social media tools such as Oktopost, Sprout, Hootsuite, etc.
Equal Opportunities
We are an equal opportunities employer. We are committed to recruiting the best people regardless of race, colour, religion, age, sex, national origin, disability, or protected veteran status. If you have a physical or mental disability, we will support you with your application or through the hiring process.
Content & Social Media Channel Specialist employer: Wood Mackenzie Limited
Wood Mackenzie is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for those passionate about digital marketing and content management. With a commitment to employee growth, we offer opportunities to innovate and excel within our global Marketing team, while enjoying the benefits of a dynamic environment that values creativity and collaboration. Join us in our Edinburgh office, where you can make a meaningful impact on our brand's presence and engage with industry-leading thought leadership initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Social Media Channel Specialist
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and reflect your personal brand. Engage with content related to the role you're after, like sharing insights or commenting on industry trends.
✨Tip Number 2
Network like a pro! Reach out to current employees at Wood Mackenzie or similar companies on LinkedIn. Ask them about their experiences and any tips they might have for landing a role in the marketing team.
✨Tip Number 3
Show off your creativity! Create a portfolio showcasing your best content pieces, whether it's social media campaigns, articles, or videos. This will give you an edge and demonstrate your skills directly.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the StudySmarter family.
We think you need these skills to ace Content & Social Media Channel Specialist
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing and social media shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the role and what we do at Wood Mackenzie.
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your understanding of social media platforms and how you've used them effectively in past roles. This helps us see how you fit into our team!
Be Creative:Don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or the way you present your experiences, we love fresh ideas and unique perspectives. Show us what makes you stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Wood Mackenzie Limited
✨Know Your Platforms
Familiarise yourself with the major social media platforms mentioned in the job description, especially LinkedIn and YouTube. Be ready to discuss how you would enhance Wood Mackenzie’s presence on these channels and share examples of successful strategies you've implemented in the past.
✨Showcase Your Content Skills
Prepare a portfolio of your previous content work, including articles, videos, or graphics. Highlight your writing and storytelling abilities, and be prepared to discuss how you adapt content for different audiences and platforms.
✨Stay Ahead of Trends
Research current trends in social media and digital marketing. Be ready to talk about recent algorithm changes or platform updates and how they could impact Wood Mackenzie’s content strategy. This shows your proactive approach and passion for the industry.
✨Collaborative Mindset
Emphasise your experience working with teams or stakeholders. Prepare examples of how you’ve collaborated on projects to deliver effective digital content. This will demonstrate your ability to thrive in a fast-paced environment and contribute to broader marketing goals.
