At a Glance
- Tasks: Lead marketing strategy and build a strong inbound pipeline for our innovative stress intelligence brand.
- Company: Join WONE, a pioneering human performance company backed by top experts and investors.
- Benefits: Enjoy competitive salary, flexible working, unlimited health days, and an annual retreat.
- Other info: Be part of a dynamic team focused on wellbeing and innovation.
- Why this job: Shape the future of stress intelligence and make a real impact on high performance.
- Qualifications: 8-14 years in marketing, with B2B SaaS experience and a knack for category creation.
The predicted salary is between 80000 - 100000 € per year.
WONE is a human performance company building stress intelligence for high-performing organizations. Built with experts from Harvard, Stanford, and Mayo Clinic, WONE combines the world's first validated measure of stress resilience with an AI performance coach that brings together AI technology and human intervention to turn everyday stress into a measurable performance advantage. The results speak for themselves: 74% of users report lower day-to-day stress, 90% report improved productivity, 40% company-wide engagement, and our clients see 5x ROI. We partner with global enterprises including Arm, Cantor Fitzgerald, and Quinn Emanuel, and we're backed by Octopus Ventures, Notion Capital, Arianna Huffington, and Brent Hoberman. Our leadership team brings experience from Google, Treatwell, Deliveroo, and BenevolentAI. We live and breathe our mission from the inside out, with wellbeing genuinely at the core of how we work together.
WONE has unique science, product, and enterprise validation. We have a mission and brand that is already category-defining with huge potential. We are now looking for an owner of the marketing function who can leverage these strong foundations to build our category leadership and turn that category authority into a strong, systematised inbound pipeline for the sales team. This role owns the entire marketing function end-to-end, including line management of the marketing team. Our 2026 goal is to own stress intelligence as a category, reframe stress from something to avoid talking about into one of the most necessary ingredients of high performance, and make WONE the brand people instinctively reach for when they think about performing under pressure.
KEY RESPONSIBILITIES
- Marketing strategy and OKR ownership: Define the annual and quarterly marketing strategy aligned to WONE's commercial goals, set and own the marketing OKRs and KPIs across brand, demand generation, and product marketing, report marketing performance to the leadership team with clear attribution to pipeline and revenue.
- Category leadership and brand: Define and own the stress intelligence narrative for WONE, position WONE against EAPs (Employee Assistance Programmes), wellbeing apps, and performance platforms such as BetterUp, and own the WONE voice, visual system, and founder thought leadership, including building the CEO’s voice and presence.
- Earned media and PR: Drive top-tier media placements across HR, business, and tech publications, and develop podcast, awards, and science storytelling strategies, including research publications, JMIR, and WONE Index validation.
- Events and community: Build and own WONE’s annual conference and events pipeline across SHRM, HR Tech, Wellbeing at Work, and key APAC events, lead the WONE Roundtables programme across CHRO communities in Hong Kong, London, and Dubai, develop and manage the executive community programme, including the CEO, Scientific Advisory Board, and influencers, and build relationships across industry associations and VC channels.
- Demand generation and pipeline: Own inbound strategy and paid media across LinkedIn and Google, develop nurture journeys and lead magnets to support pipeline growth, define MQL criteria and manage the handoff process to sales, and partner closely with the sales team to co-own outbound strategy and pipeline generation.
- Product marketing: Lead GTM strategy for new product features such as Ori and the WONE Index, and own positioning, messaging, and persona development across CHRO, Head of Benefits, and CFO audiences.
- Sales enablement: Create and maintain pitch decks, one-pagers, objection-handling materials, ROI calculators, and case studies.
- Website, SEO, analytics: Own editorial direction and authority across website copy, lead content and technical SEO strategy, and improve AI search visibility and full-funnel attribution across marketing channels.
- Cross functional collaboration: Work closely with the commercial team to align marketing activity to sales priorities and pipeline goals, partner with the product team on GTM and feature launches, and act as a key voice in leadership discussions on brand, positioning, and growth strategy.
ABOUT YOU
Must Haves
- 8-14 years total marketing experience
- London or US East Coast based
- Worked at tier 1 brand or high growth start-up
- Proven experience building or owning a B2B SaaS marketing function end-to-end
- Comfortable executing in a small 2-3 person team
- Category creation experience - named and owned a new market narrative
- Comfortable in the language of clinical or academic research
- Strong writer - content and thought leadership
- Demand-gen operator - owned an MQL number and a pipeline target
- Product marketing - able to turn science and tech into buyer language
- Sales enablement experience - built the collateral to support deals alongside brand assets
- AI native - actively uses AI as part of their daily workflow
Nice to Haves
- Experience at a science-led or health-adjacent brand
- Exposure to CHRO, Head of Benefits, or CFO buyers
- Experience as the senior marketer in a sub-50 person company or building from near-zero
BENEFITS & PERKS
- Competitive salary & options
- 25 days holiday
- Unlimited holistic health days
- Enhanced parental policies
- Pension scheme
- Flexible working
- Free private wellbeing sessions
- Weekly team wellbeing sessions
- Annual company retreat
HOW TO APPLY
Please submit your CV and cover letter, answering:
- Tell us why we should hire you above other candidates
- Why are you interested in WONE’s mission?
- How have you leveraged AI tools in your work?
- Reading the JD, what excites you most about building the category of stress intelligence?
- What package are you looking for in your next role?
Head of Marketing in Slough employer: WONE (Walking on Earth)
WONE is an exceptional employer that prioritises employee wellbeing and growth, offering a competitive salary, unlimited holistic health days, and flexible working arrangements. Our vibrant work culture fosters collaboration and innovation, allowing team members to thrive while contributing to a mission that transforms stress into a performance advantage. With opportunities for professional development and a supportive environment, WONE is the ideal place for those looking to make a meaningful impact in the field of human performance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and showcases your understanding of stress intelligence. This is your chance to stand out and demonstrate how you can contribute to WONE’s mission.
✨Tip Number 3
Prepare for interviews by diving deep into WONE’s values and mission. Think about how your experience aligns with their goals and come armed with ideas on how you can help build their category leadership. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the WONE team and its exciting journey.
We think you need these skills to ace Head of Marketing in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your relevant experience in B2B SaaS marketing and any category creation you've done. We want to see how your background aligns with our mission at WONE!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share why you're passionate about WONE's mission and how you can contribute to building stress intelligence. Be genuine and let your personality come through – we love that!
Showcase Your AI Savvy:Since we're all about leveraging AI, make sure to mention how you've used AI tools in your previous roles. Whether it's for marketing strategies or content creation, we want to know how you integrate tech into your workflow.
Be Clear and Concise:When answering the application questions, be clear and concise. We appreciate straightforward answers that get to the point. Remember, we’re looking for someone who can communicate effectively, just like in marketing!
How to prepare for a job interview at WONE (Walking on Earth)
✨Know Your Stuff
Before the interview, dive deep into WONE's mission and values. Understand how stress intelligence can transform performance and be ready to discuss how your marketing experience aligns with their goals. This shows genuine interest and preparation.
✨Showcase Your Success
Prepare specific examples of your past marketing successes, especially in B2B SaaS. Highlight how you've built demand generation strategies or created category narratives. Use metrics to back up your claims; numbers speak volumes!
✨Be Ready for the Science Talk
Since WONE is rooted in science, brush up on relevant clinical or academic research language. Be prepared to discuss how you can translate complex concepts into engaging marketing content that resonates with target audiences.
✨Engage with Their Community
Familiarise yourself with WONE’s community initiatives and events. Think about how you can contribute to building relationships within the CHRO communities and other industry associations. Showing enthusiasm for community engagement can set you apart!
