At a Glance
- Tasks: Lead the marketing function and build a strong inbound pipeline for sales.
- Company: WONE, a category-defining brand focused on stress intelligence.
- Benefits: Competitive salary, unlimited health days, and annual retreats.
- Other info: Join a dynamic team with a mission to redefine performance under pressure.
- Why this job: Shape the future of stress management and drive impactful marketing strategies.
- Qualifications: 8-14 years in marketing, B2B SaaS experience, and strong writing skills.
The predicted salary is between 80000 - 100000 € per year.
WONE has unique science, product, and enterprise validation. We have a mission and brand that is already category-defining with huge potential. We are now looking for an owner of the marketing function who can leverage these strong foundations to build our category leadership and turn that category authority into a strong, systematised inbound pipeline for the sales team. This role owns the entire marketing function end-to-end, including line management of the marketing team. Our 2026 goal is to own stress intelligence as a category, reframe stress from something to avoid talking about into one of the most necessary ingredients of high performance, and make WONE the brand people instinctively reach for when they think about performing under pressure.
KEY RESPONSIBILITIES
- Marketing strategy and OKR ownership: You will define the annual and quarterly marketing strategy aligned to WONE's commercial goals, set and own the marketing OKRs and KPIs across brand, demand generation, and product marketing, report marketing performance to the leadership team with clear attribution to pipeline and revenue.
- Category leadership and brand: You will define and own the stress intelligence narrative for WONE, position WONE against EAPs (Employee Assistance Programmes), wellbeing apps, and performance platforms such as BetterUp, and own the WONE voice, visual system, and founder thought leadership, including building the CEO’s voice and presence.
- Earned media and PR: You will drive top-tier media placements across HR, business, and tech publications, and develop podcast, awards, and science storytelling strategies, including research publications, JMIR, and WONE Index validation.
- Events and community: You will build and own WONE’s annual conference and events pipeline across SHRM, HR Tech, Wellbeing at Work, and key APAC events, lead the WONE Roundtables programme across CHRO communities in Hong Kong, London, and Dubai, develop and manage the executive community programme, including the CEO, Scientific Advisory Board, and influencers, and build relationships across industry associations and VC channels.
- Demand generation and pipeline: You will own inbound strategy and paid media across LinkedIn and Google, develop nurture journeys and lead magnets to support pipeline growth, define MQL criteria and manage the handoff process to sales, and partner closely with the sales team to co-own outbound strategy and pipeline generation.
- Product marketing: You will lead GTM strategy for new product features such as Ori and the WONE Index, and own positioning, messaging, and persona development across CHRO, Head of Benefits, and CFO audiences.
- Sales enablement: You will create and maintain pitch decks, one-pagers, objection-handling materials, ROI calculators, and case studies.
- Website, SEO, analytics: You will own editorial direction and authority across website copy, lead content and technical SEO strategy, and improve AI search visibility and full-funnel attribution across marketing channels.
- Cross functional collaboration: You will work closely with the commercial team to align marketing activity to sales priorities and pipeline goals, partner with the product team on GTM and feature launches, and act as a key voice in leadership discussions on brand, positioning, and growth strategy.
ABOUT YOU
Must Haves
- 8-14 years total marketing experience
- London or US East Coast based
- Worked at tier 1 brand or high growth start-up
- Proven experience building or owning a B2B SaaS marketing function end-to-end
- Comfortable executing in a small 2-3 person team
- Category creation experience - named and owned a new market narrative
- Comfortable in the language of clinical or academic research
- Strong writer - content and thought leadership
- Demand-gen operator - owned an MQL number and a pipeline target
- Product marketing - able to turn science and tech into buyer language
- Sales enablement experience - built the collateral to support deals alongside brand assets
- AI native - actively uses AI as part of their daily workflow
Nice to Haves
- Experience at a science-led or health-adjacent brand
- Exposure to CHRO, Head of Benefits, or CFO buyers
- Experience as the senior marketer in a sub-50 person company or building from near-zero
BENEFITS & PERKS
- Competitive salary & options
- 25 days holiday
- Unlimited holistic health days
- Enhanced parental policies
- Free private wellbeing sessions
- Weekly team wellbeing sessions
- Annual company retreat
Head of Marketing employer: WONE (Walking on Earth)
WONE is an exceptional employer that champions innovation and personal growth, particularly in the dynamic field of stress intelligence. With a strong commitment to employee wellbeing, we offer competitive salaries, unlimited holistic health days, and opportunities for professional development within a collaborative and supportive work culture. Our London-based team thrives on creativity and strategic thinking, making it an ideal environment for those looking to make a meaningful impact in a high-growth, mission-driven company.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in marketing and stress intelligence. Whether it’s a blog post, a video, or even a podcast, let your voice be heard. This can help you stand out and attract attention from hiring managers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their mission, and come armed with questions that show you’re genuinely interested. Practice your pitch and be ready to discuss how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, it shows you’re serious about joining our team. Let’s make it happen together!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in building B2B SaaS marketing functions and how you've created category narratives before. We want to see how your skills align with our mission at WONE!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use numbers and examples to illustrate how you’ve driven demand generation or built successful marketing strategies. We love seeing results!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can own the WONE voice, so don’t be afraid to express your thoughts on stress intelligence and high performance. Show us why you’re passionate about this space!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at WONE!
How to prepare for a job interview at WONE (Walking on Earth)
✨Know Your Marketing Metrics
Make sure you’re familiar with key marketing metrics and how they relate to business goals. Be ready to discuss your experience with OKRs and KPIs, especially in a B2B SaaS context. This will show that you understand the importance of data-driven decision-making.
✨Craft Your Stress Intelligence Narrative
Since WONE is focused on stress intelligence, prepare to articulate how you would position this concept in the market. Think about how you can reframe stress as a performance enhancer and be ready to share examples of how you've successfully created or owned a market narrative in the past.
✨Showcase Your Demand Generation Skills
Be prepared to discuss specific strategies you've implemented for demand generation. Highlight your experience with inbound strategies, lead magnets, and how you’ve worked closely with sales teams to meet pipeline targets. This will demonstrate your ability to drive results.
✨Demonstrate Cross-Functional Collaboration
WONE values collaboration across teams, so come equipped with examples of how you've worked with product, sales, and other departments. Discuss how you’ve aligned marketing activities with sales priorities and contributed to overall growth strategy.
