At a Glance
- Tasks: Lead the creative strategy for a fast-growing beauty brand and drive performance across social platforms.
- Company: Wonderskin, a dynamic beauty brand focused on innovation and creativity.
- Benefits: Full creative freedom, high-output role, and a stake in our growth story.
- Other info: Join a diverse team that values unique perspectives and fosters innovation.
- Why this job: Shape the future of beauty marketing and work with cutting-edge technologies.
- Qualifications: 5+ years in performance marketing, strong leadership skills, and a passion for creativity.
The predicted salary is between 60000 - 80000 £ per year.
At Wonderskin, we believe beauty should be effortless, long-lasting, and transformative. Powered by patented Wonder Blading technology, we have cracked the code on long-wear beauty, delivering bold, flawless results that speak for themselves. We're a fast-growing brand with a passionate global community, thriving on creativity, experimentation, and pushing the boundaries of traditional beauty.
This is a great opportunity to define and own the performance creative strategy of a fast-moving beauty brand, working directly with our Growth team and CEO to build the frameworks, team, and pipelines that turn creative into our biggest growth lever, seen by millions of people.
What You Will Do
- Define and drive performance creative strategy across paid social platforms (Meta, TikTok, Snap, AppLovin/Axon, Google, YouTube), translating business objectives into scalable, revenue-generating campaign frameworks.
- Lead an internal production team with creative strategists, editors, and designers, as well as oversee our creative agency partnerships.
- Maximise creative performance output, elevating the quality, speed, and volume of high-performing creative assets, focused on performance and engagement, ensuring metrics are scaled effectively across campaigns.
- Directly shape the creative and strategic direction of new product launches and existing product relaunches, feeding into our long-term growth strategy.
- Drive the organisation's approach to AI and emerging creative technologies, embedding tools like Claude, Gemini, Sora etc. into production pipelines to future-proof output and accelerate innovation.
- Using data and insights to develop creative iterations and updates that continuously drive compounded improvement.
- Work with our paid channel reps to identify new trends, innovations, and opportunities to incorporate into our strategy.
- Analyse top-performing ads in the beauty and skincare space to inform our creative approach.
- Provide strategic and creative feedback to the wider marketing team.
Requirements
- You have significant experience (5+ years) in paid social, creative strategy or performance marketing, including experience leading or mentoring a team.
- You're a digital native with extensive knowledge in DR / Social / Digital first creative.
- You're a powerhouse who can generate multiple ad concepts quickly and enjoys testing innovative formats.
- You understand the principles of growth/performance marketing for Meta, TikTok and other paid channels, with a strong grasp of platform-specific nuances.
- You have a research-oriented mindset - regularly analysing competitor activity, platform trends, and beauty/skincare category content.
- You're comfortable moving from concept to live creative/ad at speed when required.
- You're an early adopter of AI tools and emerging creative technologies, with a genuine interest in embedding them into workflows.
- You're a self-starter with a strong sense of ownership who takes pride in their work.
- You're able to manage competing priorities and workloads across a team.
- You're high energy and results focused.
A portfolio showcasing strategic and creative work, along with examples of team leadership, would be advantageous to provide during application.
Bonus Tools & Skills
- Asana
- Meta Ads Manager
- TripleWhale
- Canva
- CapCut
What You Will Gain
- Own performance creative strategy across Meta, TikTok, AppLovin and other channels, from first concept to live ad, at real speed.
- Build and shape a high-performing creative team inside a high-growth, globally recognised beauty brand with a genuinely engaged audience.
- Full creative freedom to pitch your own ideas and see them tested and scaled, not shelved.
- A real stake in the next chapter of Wonderskin's story.
This is a high-output, creatively driven leadership role built for someone ready to make their mark, grow with us, and help shape where Wonderskin goes next.
Our Commitment to You
At Wonderskin, we are committed to building a team that reflects the diversity of the world we live in. We welcome applications from people of all backgrounds, identities, and experiences, regardless of age, gender, ethnicity, religion, disability, sexual orientation, or family status. We believe diverse perspectives make us a stronger, more creative team, and we are committed to creating an environment where everyone feels valued and can do their best work.
Don't meet every single requirement? That's okay, we didn't write this list expecting to find a perfect match. If you are excited about this role and can tick most of the boxes, we would love to hear from you. We hire for potential, attitude, and passion just as much as experience, so if Wonderskin feels like your kind of place, take the leap and apply.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Creative in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WONDERSKIN and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WONDERSKIN are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WONDERSKIN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WONDERSKIN. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Creative in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WONDERSKIN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WONDERSKIN:Show us that you’ve done your homework! In your application, briefly mention what you admire about WONDERSKIN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WONDERSKIN
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WONDERSKIN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WONDERSKIN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
