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- Tasks: Lead marketing strategy for exciting live spoken word events across the UK.
- Company: Join a market leader in producing innovative online and live spoken word events.
- Benefits: Enjoy a hybrid working model and a competitive salary of £55-62k.
- Why this job: Be part of a dynamic team shaping the future of live events with your creativity.
- Qualifications: Must have senior-level marketing experience in live ticketed events and strong leadership skills.
- Other info: Diversity and inclusion are at our core; we welcome all exceptional candidates.
The predicted salary is between 47000 - 87000 £ per year.
Do you have strong marketing expertise in live ticketed events? Are you looking for a Head of Marketing role, leading a small team and driving marketing strategy for a cutting edge portfolio of UK wide spoken word events? This is not an opportunity to miss!
Our partner is the market leader in producing and curating online and live spoken word events.
Responsibilities:
- Leading the Marketing department and piecing together and delivering strategy, whilst maintaining a hands on and flexible approach.
- You will require a strong understanding of marketing, live event tour planning and logistics, and ticketing.
- Marketing Leadership & Strategy: Lead the marketing team, overseeing departmental workflows and optimising project delivery systems. Champion consistent brand messaging across all marketing outputs.
- Campaign Planning & Execution: Develop and execute end-to-end strategies for tours and events. Advise on pricing, ticketing, and allocations pre-launch. Lead late sales strategies to maximise final campaign performance.
- Performance & Stakeholder Management: Manage budgets and report on campaign/tour performance. Coordinate with partners, agents, and internal teams on ticketing logistics. Collaborate on CRM, segmentation, and data-driven digital marketing.
Experience and skills that will deliver success in this role:
- This would suit someone who wants to be both strategic and hands-on and has the ability to adapt according to the needs of a growing business.
- The right candidate has excellent communication and leadership skills, with a passion for the world of live events.
- Significant senior-level marketing experience in live ticketed events.
- Proven track record in managing marketing/ticketing teams and budgets across multi-venue tours or campaigns.
- Strong knowledge of ticketing platforms and CRM systems.
- Data-driven decision making, with a commercial mindset.
- Experience with CRM upgrades or migrations.
What’s on offer:
- Salary: c. £55-62k DOE
- Working pattern: Hybrid working pattern of 3 days a week in the London office.
- Reports to: Managing Director
Applications to: Helen with your CV at helen@wonderfulideasproject.com
We understand what it’s like when you don’t get a response to your application. Although we work hard to acknowledge everybody, many of our roles have a large number of applicants and we can’t always respond to all of you.
At Wonderful, we are dedicated to promoting diversity in all its forms. We are committed to creating an inclusive and equitable environment that promotes equal opportunities for wonderful people. We actively encourage candidates from under-represented groups to apply and warmly welcome all individuals with exceptional abilities, irrespective of their background.
Find out more about Wonderful: www.wonderfulrecruitment.com www.linkedin.com/company/wonderful-recruitment-and-development/
Head of Marketing (Live Events) employer: Wonderful Recruitment & Development
Contact Detail:
Wonderful Recruitment & Development Recruiting Team
helen@wonderfulideasproject.com
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (Live Events)
✨Tip Number 1
Network within the live events industry. Attend spoken word events, workshops, and conferences to meet professionals in the field. Building relationships can lead to valuable insights and potential referrals for the Head of Marketing position.
✨Tip Number 2
Showcase your hands-on experience with live event marketing. Be prepared to discuss specific campaigns you've led, focusing on your strategic approach and the results achieved. This will demonstrate your capability to manage both the big picture and the details.
✨Tip Number 3
Familiarise yourself with the latest trends in ticketing platforms and CRM systems. Being knowledgeable about these tools will not only enhance your application but also prepare you for discussions during interviews about optimising marketing strategies.
✨Tip Number 4
Prepare to discuss your leadership style and how you manage teams. Highlight examples of how you've successfully led marketing teams in the past, particularly in high-pressure environments like live events, to show that you're ready for this role.
We think you need these skills to ace Head of Marketing (Live Events)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in live ticketed events and marketing leadership. Use specific examples that demonstrate your ability to manage teams and budgets effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for live events and your strategic approach to marketing. Mention how your skills align with the responsibilities outlined in the job description, particularly in campaign planning and execution.
Highlight Relevant Skills: Emphasise your knowledge of ticketing platforms, CRM systems, and data-driven decision-making. Provide examples of how you've successfully used these skills in previous roles to drive marketing success.
Showcase Leadership Experience: Detail your experience in leading marketing teams and optimising project delivery systems. Include any specific achievements that demonstrate your ability to champion brand messaging and manage stakeholder relationships.
How to prepare for a job interview at Wonderful Recruitment & Development
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in marketing live events. Highlight specific campaigns you've led, focusing on your strategic approach and the results achieved. This will demonstrate your capability to lead the marketing department effectively.
✨Understand the Live Events Landscape
Familiarise yourself with the current trends in live ticketed events, especially in the spoken word sector. Being knowledgeable about competitors and market dynamics will show that you are passionate and well-informed about the industry.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully managed teams and projects in the past. Discuss your leadership style and how you motivate your team to achieve marketing goals, as this role requires both strategic oversight and hands-on involvement.
✨Be Data-Driven
Since the role involves data-driven decision making, be ready to talk about how you've used data to inform your marketing strategies. Share specific instances where your analytical skills led to improved campaign performance or budget management.
