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For Companies At a Glance
- Tasks: Drive high-converting traffic through Google Ads and optimize campaigns for maximum revenue growth.
- Company: Join Wonderbly, an award-winning brand creating personalized books that inspire self-belief in children.
- Benefits: Enjoy remote work options, competitive salary, mental health support, and a budget for courses and books.
- Why this job: Be part of a mission-driven team in a supportive culture where your contributions truly matter.
- Qualifications: 4+ years in Google Ads with a strong track record in scaling eCommerce PPC campaigns.
- Other info: Work in a dog-friendly studio with fun clubs and regular social events.
The predicted salary is between 48000 - 84000 £ per year.
About Us
At Wonderbly, our mission is to connect the world together through our special gift books. We make personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships. Our books have allowed over ten million readers to see themselves as the hero of their own stories.
Wonderbly is an award-winning brand that operates at the intersection of print-on-demand, personalisation, and D2C e-commerce. Our business is growing fast, and we’re looking for a seasoned Paid Search Manager to help scale our performance marketing efforts.
Job Overview
As a Senior Paid Search Manager, you will be responsible for driving high-converting traffic to our site through Google Ads, Microsoft Ads, and other paid search channels. You’ll optimise Shopping, Performance Max, and Search campaigns, leveraging AI-driven automation, audience segmentation, and first-party data strategies to maximise ROAS and revenue growth.
This role is perfect for someone who thrives in data-driven performance marketing, understands eCommerce customer behaviour, and knows how to optimise product feeds, landing pages, and conversion funnels.
Responsibilities
- Global budget management of £7M+ with delivery against performance targets
- Plan, launch, and optimise Google Search, Shopping, Performance Max, Demand Gen and Microsoft Ads campaigns
- Manage and refine product feed optimisation for Google Merchant Center
- Leverage Smart Bidding, Audience Targeting, and AI-driven automation to scale efficiently
- Implement remarketing and customer segmentation strategies using first-party data
- Conduct A/B testing on ad copy, product images, and bidding strategies
- Monitor eCommerce KPIs (ROAS, AOV, CVR, CPA, CTR, LTV, etc.) and adjust campaigns accordingly
- Collaborate with design and content teams to improve ad creative and landing pages
- Management of a paid search exec
- Analyze GA4, Looker Studio, and CRO data to identify growth opportunities
- Stay up to date with Google Ads trends and privacy-first tracking solutions
Qualifications & Experience
- 4+ years of hands-on experience in Google Ads, Shopping Ads, Performance Max and Demand Gen
- Proven track record of scaling eCommerce PPC campaigns against ROAS targets
- Strong expertise in Google Merchant Center and product feed optimisation
- Experience with GA4, Looker Studio, Google Tag Manager (GTM), and Enhanced Conversions
- Ability to analyse data, track attribution, and optimise for incremental revenue growth
- Solid understanding of attribution models and MMM tools e.g. Fospha
- Knowledge of first-party data strategies, remarketing lists and customer segmentation
- Strong understanding of privacy-first advertising (GA4, server-side tracking, GDPR, CCPA)
- Excellent skills in A/B testing ad creatives, landing pages, and bid strategies
- Exceptional data storytelling skills and the ability to translate complex analytics into clear, actionable insights.
Preferred (Nice-to-Have) Skills
- Background in CRO (Conversion Rate Optimisation) and funnel testing and/or background in data analytics
- Experience managing Amazon Ads, TikTok Search Ads, or retail media networks
- Fluency in a second language is also a plus but not required
Why Join Us?
First and foremost, you should join Wonderbly because of the work we do. We’re on a mission to bring our meaningfully personalised products to everyone around the world. You’ll be surrounded by inclusive, diverse, and self-motivated people inspired by this exciting mission.
We\’re a profitable and responsibly run, B-Corp certified business. We have clear processes with sensible expectations and are always looking to improve. We have a strongly supportive and inclusive culture and are still small enough for individuals to make a big difference.
We have exciting growth plans, and we want to create deeper connections between customers and their important relationships into the heart of our books.
On top of that, you can expect:
- Competitive salary + bonus
- 5 weeks per year remote working (anywhere you like!)
- 28 days holiday, plus 8 bank holidays
- Hybrid working (3 days per week in office, 2 days remote)
- Pension scheme with matched contributions
- Mental Health support with Spill
- 1 fully paid charity day per month
- £500 per year budget to spend on courses and books with Learnably
- Health insurance to keep you and your family in tip-top shape
- Subsidised Gym membership
- Lunch and Learn sessions with inspiring speakers on various topics
- A dog friendly studio based near Kings Cross
- Regular socials (theatre trips, restaurants and our legendary in studio soirees every 4 months)
At our studio, there is:
- Shower, secure bike storage (we are also part of the Cycle To Work scheme)
- Heaps of snacks, drinks, and comforts in our fully-stocked kitchen
- Group yoga / walking and other fun stuff
- Clubs for bookworms, runners, gardeners, aspiring poets and much more
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Senior Paid Search Manager employer: Wonderbly
Contact Detail:
Wonderbly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Manager
✨Tip Number 1
Familiarize yourself with the latest trends in Google Ads and eCommerce marketing. Understanding the nuances of AI-driven automation and audience segmentation will give you an edge in your interviews.
✨Tip Number 2
Showcase your experience with data analysis tools like GA4 and Looker Studio. Be prepared to discuss specific examples of how you've used these tools to drive revenue growth and optimize campaigns.
✨Tip Number 3
Highlight your expertise in product feed optimization and remarketing strategies. Discuss how you've successfully managed budgets and met performance targets in previous roles.
✨Tip Number 4
Demonstrate your understanding of privacy-first advertising practices. Being knowledgeable about GDPR and CCPA compliance will show that you are up-to-date with industry standards and can navigate challenges effectively.
We think you need these skills to ace Senior Paid Search Manager
Some tips for your application 🫡
Understand the Company: Dive into Wonderbly's mission and values. Familiarize yourself with their personalized books and how they connect with readers. This will help you tailor your application to reflect their ethos.
Highlight Relevant Experience: Make sure to emphasize your 4+ years of experience in Google Ads, Shopping Ads, and Performance Max. Provide specific examples of how you've successfully scaled eCommerce PPC campaigns and achieved ROAS targets.
Showcase Data-Driven Skills: Since the role requires strong analytical skills, include examples of how you've used data to optimize campaigns. Mention your familiarity with tools like GA4, Looker Studio, and your experience with A/B testing.
Tailor Your Application: Customize your CV and cover letter to reflect the specific responsibilities and qualifications mentioned in the job description. Use keywords from the listing to ensure your application stands out.
How to prepare for a job interview at Wonderbly
✨Showcase Your Data-Driven Mindset
As a Senior Paid Search Manager, it's crucial to demonstrate your ability to analyze data and derive actionable insights. Be prepared to discuss specific examples of how you've used data to optimize campaigns and improve ROAS in previous roles.
✨Familiarize Yourself with Current Trends
Stay updated on the latest trends in Google Ads and eCommerce. Mention any recent changes or features that could impact performance marketing, and be ready to discuss how you would leverage these trends in your strategies.
✨Prepare for Technical Questions
Expect questions about your experience with tools like GA4, Looker Studio, and Google Merchant Center. Be ready to explain how you've utilized these tools to manage budgets, optimize product feeds, and track KPIs effectively.
✨Demonstrate Collaboration Skills
Highlight your experience working with cross-functional teams, especially design and content. Share examples of how collaboration has led to improved ad creatives and landing pages, showcasing your ability to work within a team to achieve common goals.
