Senior Growth Manager - Contract - PT/FT TBC

Contract role - 3–5 days per week, 6 months initially

Location - Hybrid, Central London office

Day rate - Up to £400 per day, depending on experience

Reports to - Group Managing Director

The role involves acquiring a personalised memoir book platform as a new venture within the Wonderbly Group. Guided prompts help people capture their life stories, which are compiled into a beautifully printed hardcover book. The platform has real traction with tens of thousands of orders and a subscriber base of over 150,000 people.

Your job is to maximise revenue from the existing platform, particularly through the gifting seasons ahead. The paid channels have been wound down, the CRM is underleveraged, and there is meaningful yield to extract from the existing customer base and audience. As we redesign and relaunch the product in the new year, your role evolves into becoming the commercial architect of the new experience.

What is exciting about this role:

• You are taking over a real business with existing revenue, brand equity, and a warm audience.
• There is significant near-term opportunity to drive yield through channels that have been left largely dormant.
• You could be involved in shaping the product relaunch from the growth side.
• The category is genuinely meaningful: helping families preserve their stories in a book that lasts forever.

What you will do:

Near term (now through early 2027):

• Reactivate and scale paid social, Google, and CRM channels on the existing platform.
• Drive customer acquisition and conversion through peak gifting seasons.
• Extract maximum value from the large existing email audience through structured lifecycle programmes.
• Build performance benchmarks and establish what drives acquisition, conversion, and repeat revenue.
• Run rapid creative and messaging experiments to sharpen what works.

Into 2027 and beyond:

• Feed growth insights and customer learnings into product and UX decisions for the relaunch.
• Develop the go-to-market strategy and execution plan for the new platform.
• Lead the migration of all existing users to the new experience.

Who we are looking for:

You likely have 6 to 8 years in growth and hands-on performance marketing, ideally in a D2C or subscription environment. You have driven acquisition through paid social and digital channels, and you know how to turn an underperforming funnel into one that works.

You are someone who:

• Can move at pace in a situation that is not yet fully defined.
• Is comfortable squeezing yield from an existing channel as well as testing a new one.
• Thinks naturally in hypotheses and experiments.
• Combines creative instinct with analytical discipline.
• Cares about the product you are selling, not just the metrics around it.

What matters most:

• High agency: you thrive on autonomy, take ownership and do not wait for perfect direction.
• Clarity of thinking: you turn messy situations into simple, testable actions.
• Bias for action: you move fast, ship, and iterate.
• Resilience: you are comfortable being wrong often and learning quickly.
• Love for books and storytelling: this one is not optional.
• Fluency in AI-led marketing: you are genuinely excited by how AI is reshaping performance marketing.

Experience (guidelines, not a checklist):

• 4 to 8 years in growth or marketing, ideally in D2C, subscription, or early-stage environments.
• Experience running paid social and digital acquisition at meaningful scale.
• Proven track record of testing and scaling new ideas.
• Bonus: experience with lifecycle marketing and CRM.