At a Glance
- Tasks: Lead product marketing strategy and develop integrated campaigns across various channels.
- Company: Join Wonderbly, a creative company making personalised books for families worldwide.
- Benefits: Competitive salary, private healthcare, learning budget, and subsidised gym membership.
- Other info: Enjoy a dog-friendly office and engaging team socials.
- Why this job: Shape brand strategy and make a real impact in a dynamic, evolving environment.
- Qualifications: Experience in brand/product marketing and strong customer insight skills required.
The predicted salary is between 60000 - 70000 € per year.
About Wonderbly
At Wonderbly, we create personalised books designed to spark emotion, connection and lasting memories for families around the world. As we evolve our brand and marketing approach, we’re looking for someone to help strengthen the bridge between customer insight, product marketing, creative strategy and campaign execution.
Why This Role Is Interesting
- You’ll help shape how brand, product marketing and creative strategy work together at a moment of significant evolution for the business:
- clearer brand focus within a multi-brand publishing group
- more sophisticated creative strategy
- stronger investment in customer insight and product marketing
- increasing integration between brand and growth marketing
We’re also at the beginning of building a more mature brand and insight function - including customer research and more structured brand management. You’ll have the opportunity to influence both strategy and execution, while helping build systems and capability that will outlast the contract itself.
The Role
We’re looking for an experienced brand and product marketer to join Wonderbly on a 6-month FTC maternity cover. This is a hands‑on, cross‑functional role sitting at the intersection of brand, product marketing, customer insight, campaigns and creative strategy. You’ll play a key role in helping us build a more joined‑up marketing system across brand, publishing, growth and creative — strengthening how products are positioned, launched and brought to market.
You’ll help continue and operationalise work already underway to improve how we:
- position products
- launch books
- integrate customer & market insights into marketing
- support creative and growth teams with stronger strategic inputs
It’s a role for someone who enjoys connecting customer insight, product storytelling, creative strategy and commercial thinking - and turning that into stronger launches, campaigns and ways of working across teams. The role will work closely with Growth, Publishing and Creative teams, with a particular focus on strengthening the strategic and customer insight inputs that inform creative and campaign development.
What You’ll Be Doing
- Product Marketing & GTM
- Lead product marketing strategy across key titles and categories
- Develop clearer product positioning and messaging
- Improve launch planning and GTM processes for new books
- Partner closely with Publishing and Growth teams to shape launch strategies
- Customer Insight & Research
- Continue developing Wonderbly’s customer insight function, building a more insight‑led marketing culture
- Support the development of Wonderbly’s broader brand and customer insight approach
- Run and evolve customer interview and research processes
- Help shape qualitative & quantitative research initiatives focused on brand positioning, customer motivations and category understanding
- Contribute to the development of longer‑term brand measurement and tracking
- Campaigns & Brand Marketing
- Lead the development of integrated marketing campaigns across paid, owned and earned channels, working closely with our Head of Content & Creative Strategy
- Help shape Wonderbly’s organic and community strategy across social, partnerships and customer touchpoints
- Work closely with Growth and Creative teams to ensure stronger alignment between brand and performance marketing
- Support PR and partnerships activity alongside our PR lead
- Support broader brand‑building initiatives and media channels beyond performance marketing (including ATL exploration/testing)
- Partner closely with our Head of Content & Creative Strategy, bringing customer insight, product marketing and brand strategy inputs into the campaign & creative development process
- Team & Cross‑Functional Leadership
- Line manage and develop a Brand Executive, helping broaden capability across product marketing, campaign planning and customer insight
- Mentor and develop junior team members, helping build stronger product marketing and customer insight capability internally
- Help improve marketing processes and ways of working
- Bring structure and clarity across multiple concurrent projects
- Act as a senior strategic partner across brand/product/growth conversations
What We’re Looking For
We’re looking for someone who combines strategic thinking with strong execution and operational ability. Ideal experience includes:
- Brand and/or product marketing experience in a DTC or consumer business
- Experience launching and positioning products or campaigns
- Strong customer insight and qualitative research instincts
- Ability to connect brand thinking with commercial/growth outcomes
- Experience working cross‑functionally with creative, product and performance teams
- Comfortable operating in ambiguity and helping shape evolving processes
- Strong communication and stakeholder management skills
- Experience managing or mentoring junior team members
Bonus points for
- Experience in gifting, publishing, family/kids brands or emotionally‑led consumer products
- Experience with brand tracking, research programmes and brand‑building channels
What we offer
- £60,000 – £70,000
- Private healthcare
- £500 to spend on learning — books, courses, whatever feeds your curiosity (via Learnably)
- Real mental health support with Spill
- Subsidised gym membership with Nuffield Health
- Free breakfast every day, plus a fridge so well‑stocked it's basically a love language
- Monthly Lunch & Learns with speakers who'll actually make you think differently
- Socials that people genuinely look forward to
- Quarterly all‑hands with great food, great drinks and a chance to zoom out together
- Five weeks of remote working a year
- Dog‑friendly office
- 5% pension contribution, with no cap on yours
Senior Brand & Product Marketing Manager (6-Month FTC) employer: Wonderbly
At Wonderbly, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through our generous learning budget, comprehensive mental health support, and a collaborative environment where creativity thrives. Located in a dog-friendly office, we offer unique perks such as free breakfast, engaging Lunch & Learns, and the flexibility of remote working, making Wonderbly a truly rewarding place to build your career in brand and product marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Product Marketing Manager (6-Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Wonderbly or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for brand and product marketing shine through. Share stories that highlight your experience and how you can contribute to their mission.
✨Tip Number 3
Do your homework! Understand Wonderbly's products and their unique selling points. This will help you tailor your discussions and show that you're genuinely interested in what they do.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of the Wonderbly family.
We think you need these skills to ace Senior Brand & Product Marketing Manager (6-Month FTC)
Some tips for your application 🫡
Show Your Passion for Personalisation:When you're writing your application, let your love for personalised products shine through! Share any experiences or insights that connect you to the idea of creating memorable moments for families, just like we do at Wonderbly.
Connect the Dots:Make sure to highlight how your past experiences in brand and product marketing align with the role. We want to see how you can bridge customer insight and creative strategy, so don’t hold back on those examples!
Be Clear and Concise:While we love a good story, keep your application focused and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills that match the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wonderbly!
How to prepare for a job interview at Wonderbly
✨Know Your Brand Inside Out
Before the interview, dive deep into Wonderbly's brand and products. Familiarise yourself with their personalised books and how they create emotional connections. This will help you articulate how your experience aligns with their mission and how you can contribute to their evolving brand strategy.
✨Showcase Your Cross-Functional Experience
Prepare examples that highlight your ability to work across different teams, especially in product marketing, customer insight, and creative strategy. Be ready to discuss specific projects where you successfully integrated insights from various departments to drive results.
✨Demonstrate Customer Insight Skills
Since this role emphasises customer insight, come prepared with examples of how you've used qualitative and quantitative research to inform marketing strategies. Discuss any frameworks or processes you've developed for gathering and analysing customer feedback.
✨Be Ready to Discuss Campaign Successes
Think of successful campaigns you've led or contributed to, particularly those that involved product launches or brand positioning. Be specific about your role, the strategies you employed, and the outcomes achieved. This will showcase your strategic thinking and execution skills.
