At a Glance
- Tasks: Maximise revenue and shape the relaunch of a meaningful memoir product.
- Company: Join a dynamic team at Wonderbly Group, a leader in Print on Demand.
- Benefits: Competitive salary, private healthcare, learning budget, and fun office perks.
- Other info: Bright, book-filled office in Bloomsbury with a vibrant company culture.
- Why this job: Make a real impact by helping families preserve their stories in beautiful books.
- Qualifications: 4+ years in performance marketing with hands-on experience in DTC e-commerce.
The predicted salary is between 65000 - 80000 £ per year.
The role
Wonderbly Group has recently acquired My Life in a Book, a leading player in the Print on Demand memoir category. The concept is simple and genuinely powerful: guided prompts help people capture their life stories, which are compiled into a beautifully printed hardcover book. A gift that becomes a treasured family heirloom.
The platform has real traction. It has fulfilled tens of thousands of orders, built a subscriber base of over 150,000 people, earned an outstanding customer satisfaction rating, and shipped to customers in more than 80 countries. We’ve acquired it because we believe it is significantly underperforming its potential, and we want you to help fix that. We’re investing significantly in product and tech and we’ve got some very exciting plans for the product that we can share at the interview.
In the near term, your job is to maximise revenue from the existing platform with support from our in-house product and tech team. Then, as we redesign and relaunch the product in the new year, your role evolves: you become the commercial architect of the new experience, helping shape the go-to-market for the relaunch and help take it to its full potential. This is a hands-on, entrepreneurial growth role working on a product with real emotional value and big commercial potential. If you’re an experienced DTC growth marketer who likes working in small, cross-functional teams, owning your schedule and making your own decisions we’d like to hear from you.
What is exciting about this role
- You are taking over a real business with existing revenue, brand equity, and a warm audience, not starting from zero
- There is significant near-term opportunity to drive yield through channels that have been left largely dormant
- You will be involved in shaping the product relaunch from the growth side, influencing what we build, not just how we sell it
- The category is genuinely meaningful: helping families preserve their stories in a book that lasts forever
What you will do
- Near term: Reactivate and scale paid social, Google, and CRM channels on the existing platform to drive customer acquisition and conversion
- Extract maximum value from the large existing email audience through structured lifecycle programmes
- Build performance benchmarks and establish what actually drives acquisition, conversion, and repeat revenue
- Run rapid creative and messaging experiments to sharpen what works
Into Q1 2027 and beyond:
- Feed growth insights and customer learnings into product and UX decisions for the relaunch
- Develop the go-to-market strategy and execution plan for the new product platform including bold new creative messaging
- Lead the migration of all existing users to the new experience, using it as a reactivation opportunity
Requirements
Fundamentally, we want someone with proven expertise in performance marketing, ideally within early stage DTC e-commerce or consumer subscription categories. You likely have 4+ years in growth and hands-on performance marketing. You have driven acquisition through paid social and digital channels at a meaningful scale, with hands-on experience in Meta Ads, Google Ads, and GA4, and you know how to turn an underperforming funnel into one that works.
We will prioritise candidates who can demonstrate that they have operated in situations where there was no clear playbook, where they had to test their way to answers, and where they took something underperforming and made it work. However, we are also looking for someone who has aspirations to grow beyond performance channels. We believe that there is a brilliant brand to develop through My Life in a Book in partnership with our world-class product team and we want someone that is excited about this more creative side of the challenge and keen to contribute to all aspects of growth.
Benefits
- £65,000 – £80,000 — flexible for the right person
- Bright, fun, book filled central office to work from (Bloomsbury) working alongside our other dynamic POD focused DTC book brands - wonderbly.com, historic-newspapers.com and plucky-books.com
- Private healthcare
- £500 to spend on learning — books, courses, whatever feeds your curiosity (via Learnably)
- Real mental health support with Spill
- Subsidised gym membership with Nuffield Health
- Free breakfast every day, plus a fridge so well-stocked it's basically a love language
- Monthly lunch & learns with speakers who'll actually make you think differently
- Socials that people genuinely look forward to and quarterly all-hands with great food, great drinks and a chance to zoom out together
- Five weeks of remote working a year
- Dog-friendly office
- 5% pension contribution, with no cap on yours
Senior Growth Manager, My Life in a Book (12 months FTC initially) in London employer: Wonderbly
Wonderbly is an exceptional employer that values flexibility and independence, making it an ideal choice for those seeking meaningful work during the seasonal period. With a supportive training programme and the opportunity to work remotely across various time zones, employees can enjoy a healthy work-life balance while contributing to a creative and innovative team. Join us to be part of a company that prioritises your growth and well-being in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Manager, My Life in a Book (12 months FTC initially) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wonderbly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wonderbly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wonderbly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wonderbly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Growth Manager, My Life in a Book (12 months FTC initially) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wonderbly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wonderbly:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wonderbly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wonderbly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wonderbly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wonderbly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
