At a Glance
- Tasks: Maximise revenue from a personalised memoir book platform and shape its relaunch.
- Company: Join the innovative Wonderbly Group, focused on preserving family stories.
- Benefits: Competitive day rate, hybrid work, and potential for a full-time role.
- Other info: Opportunity to drive significant growth and influence product development.
- Why this job: Make a meaningful impact by helping families capture their life stories.
- Qualifications: 6-8 years in growth marketing, with a passion for storytelling and AI.
The predicted salary is between 30000 - 40000 £ per year.
Contract role - 3–5 days per week, 6 months initially
Location - Hybrid, Central London office
Day rate - Up to £400 per day, depending on experience
Reports to - Group Managing Director
The role involves acquiring a personalised memoir book platform as a new venture within the Wonderbly Group. Guided prompts help people capture their life stories, which are compiled into a beautifully printed hardcover book.
The platform has real traction with tens of thousands of orders, a subscriber base of over 150,000 people, and outstanding customer satisfaction ratings.
Your job is to maximise revenue from the existing platform, particularly through the gifting seasons ahead. The paid channels have been wound down, the CRM is underleveraged, and there is meaningful yield to extract from the existing customer base and audience.
In the near term, you will:
- Reactivate and scale paid social, Google, and CRM channels on the existing platform
- Drive customer acquisition and conversion through peak gifting seasons
- Extract maximum value from the large existing email audience through structured lifecycle programmes
- Build performance benchmarks and establish what drives acquisition, conversion, and repeat revenue
- Run rapid creative and messaging experiments to sharpen what works
Into 2027 and beyond, you will:
- Feed growth insights and customer learnings into product and UX decisions for the relaunch
- Develop the go‐to‐market strategy and execution plan for the new platform
- Lead the migration of all existing users to the new experience, using it as a reactivation opportunity
Who we are looking for:
You likely have 6 to 8 years in growth and hands-on performance marketing, ideally in a D2C or subscription environment. You have driven acquisition through paid social and digital channels.
You are someone who:
- Can move at pace in a situation that is not yet fully defined
- Is comfortable squeezing yield from an existing channel as testing a new one
- Thinks naturally in hypotheses and experiments
- Combines creative instinct with analytical discipline
- Cares about the product you are selling
What matters most:
- High agency: you thrive on autonomy and take ownership
- Clarity of thinking: you turn messy situations into simple, testable actions
- Bias for action: you move fast, ship, and iterate
- Resilience: you are comfortable being wrong often and learning quickly
- Love for books and storytelling: this one is not optional
- Fluency in AI‐led marketing: you actively use AI tools in your work
Experience guidelines:
- 4 to 8 years in growth or marketing, ideally in D2C, subscription, or early‐stage environments
- Experience running paid social and digital acquisition at meaningful scale
- Proven track record of testing and scaling new ideas
- Bonus: experience with lifecycle marketing and CRM
Senior Growth Lead - Contract - PT/FT TBC in London employer: Wonderbly
At Wonderbly, we pride ourselves on being an exceptional employer that values creativity, autonomy, and meaningful work. Our hybrid working model in Central London allows for flexibility while fostering a collaborative environment where your ideas can flourish. With opportunities for personal and professional growth, particularly in shaping the future of our personalised memoir book platform, you'll be part of a team dedicated to preserving family stories and making a lasting impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Lead - Contract - PT/FT TBC in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Senior Growth Lead - Contract - PT/FT TBC in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Wonderbly.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Wonderbly and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Senior Growth Lead - Contract - PT/FT TBC at Wonderbly.
How to prepare for a job interview at Wonderbly
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Wonderbly.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Wonderbly. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Wonderbly.
