At a Glance
- Tasks: Lead product marketing strategy and develop integrated campaigns across various channels.
- Company: Join Wonderbly, a creative company making personalised books for families worldwide.
- Benefits: Competitive salary, private healthcare, learning budget, and mental health support.
- Other info: Enjoy a dog-friendly office, monthly socials, and opportunities for professional growth.
- Why this job: Shape brand strategy and make a real impact in a dynamic, evolving environment.
- Qualifications: Experience in brand/product marketing and strong customer insight skills required.
The predicted salary is between 60000 - 70000 € per year.
About Wonderbly
At Wonderbly, we create personalised books designed to spark emotion, connection and lasting memories for families around the world. As we evolve our brand and marketing approach, we’re looking for someone to help strengthen the bridge between customer insight, product marketing, creative strategy and campaign execution.
Why This Role Is Interesting
- You’ll help shape how brand, product marketing and creative strategy work together at a moment of significant evolution for the business:
- clearer brand focus within a multi-brand publishing group
- more sophisticated creative strategy
- stronger investment in customer insight and product marketing
- increasing integration between brand and growth marketing
- We’re also at the beginning of building a more mature brand and insight function - including customer research and more structured brand management.
- You’ll have the opportunity to influence both strategy and execution, while helping build systems and capability that will outlast the contract itself.
The Role
We’re looking for an experienced brand and product marketer to join Wonderbly on a 6-month FTC maternity cover. This is a hands-on, cross-functional role sitting at the intersection of brand, product marketing, customer insight, campaigns and creative strategy. You’ll play a key role in helping us build a more joined-up marketing system across brand, publishing, growth and creative — strengthening how products are positioned, launched and brought to market.
You’ll help continue and operationalise work already underway to improve how we:
- position products
- launch books
- integrate customer & market insights into marketing
- support creative and growth teams with stronger strategic inputs
It’s a role for someone who enjoys connecting customer insight, product storytelling, creative strategy and commercial thinking - and turning that into stronger launches, campaigns and ways of working across teams. The role will work closely with Growth, Publishing and Creative teams, with a particular focus on strengthening the strategic and customer insight inputs that inform creative and campaign development.
What You’ll Be Doing
- Product Marketing & GTM
- Lead product marketing strategy across key titles and categories
- Develop clearer product positioning and messaging
- Improve launch planning and GTM processes for new books
- Partner closely with Publishing and Growth teams to shape launch strategies
- Customer Insight & Research
- Continue developing Wonderbly’s customer insight function, building a more insight-led marketing culture
- Support the development of Wonderbly’s broader brand and customer insight approach
- Run and evolve customer interview and research processes
- Help shape qualitative & quantitative research initiatives focused on brand positioning, customer motivations and category understanding
- Contribute to the development of longer-term brand measurement and tracking
- Campaigns & Brand Marketing
- Lead the development of integrated marketing campaigns across paid, owned and earned channels, working closely with our Head of Content & Creative Strategy
- Help shape Wonderbly’s organic and community strategy across social, partnerships and customer touchpoints
- Work closely with Growth and Creative teams to ensure stronger alignment between brand and performance marketing
- Support PR and partnerships activity alongside our PR lead
- Support broader brand-building initiatives and media channels beyond performance marketing (including ATL exploration/testing)
- Partner closely with our Head of Content & Creative Strategy, bringing customer insight, product marketing and brand strategy inputs into the campaign & creative development process
- Team & Cross-Functional Leadership
- Line manage and develop a Brand Executive, helping broaden capability across product marketing, campaign planning and customer insight
- Mentor and develop junior team members, helping build stronger product marketing and customer insight capability internally
- Help improve marketing processes and ways of working
- Bring structure and clarity across multiple concurrent projects
- Act as a senior strategic partner across brand/product/growth conversations
Requirements
What We’re Looking For
We’re looking for someone who combines strategic thinking with strong execution and operational ability. Ideal experience includes:
- Brand and/or product marketing experience in a DTC or consumer business
- Experience launching and positioning products or campaigns
- Strong customer insight and qualitative research instincts
- Ability to connect brand thinking with commercial/growth outcomes
- Experience working cross-functionally with creative, product and performance teams
- Comfortable operating in ambiguity and helping shape evolving processes
- Strong communication and stakeholder management skills
- Experience managing or mentoring junior team members
Bonus points for:
- Experience in gifting, publishing, family/kids brands or emotionally-led consumer products
- Experience with brand tracking, research programmes and brand-building channels
Benefits
What we offer
- £60,000 – £70,000
- Private healthcare
- £500 to spend on learning — books, courses, whatever feeds your curiosity (via Learnably)
- Real mental health support with Spill
- Subsidised gym membership with Nuffield Health
- Free breakfast every day, plus a fridge so well-stocked it's basically a love language
- Monthly Lunch & Learns with speakers who'll actually make you think differently
- Socials that people genuinely look forward to
- Quarterly all-hands with great food, great drinks and a chance to zoom out together
- Five weeks of remote working a year
- Dog-friendly office
- 5% pension contribution, with no cap on yours
Senior Brand & Product Marketing Manager (6-Month FTC) in London employer: Wonderbly
At Wonderbly, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through our generous learning budget, mental health support, and opportunities for mentorship, all while working in a creative environment that values collaboration and innovation. Located in a dog-friendly office, we offer unique perks such as free breakfast, engaging social events, and the flexibility of remote working, making Wonderbly a truly rewarding place to advance your career in brand and product marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Product Marketing Manager (6-Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Wonderbly. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Wonderbly's brand and products. Show us you know our stuff and how you can contribute to our mission of creating personalised books that spark joy.
✨Tip Number 3
Be ready to showcase your past successes! Bring examples of how you've integrated customer insights into marketing strategies or launched successful campaigns. We love seeing real results!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you're genuinely interested in being part of the Wonderbly family.
We think you need these skills to ace Senior Brand & Product Marketing Manager (6-Month FTC) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about brand and product marketing, especially in a creative environment like ours.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience. Focus on your achievements in brand and product marketing, and how they align with what we're looking for at Wonderbly. We love seeing how you've made an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of your work that demonstrate your strategic thinking and execution skills. We want to know how you can help us evolve our marketing approach!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen to join our team at Wonderbly!
How to prepare for a job interview at Wonderbly
✨Know Your Brand Inside Out
Before the interview, dive deep into Wonderbly's brand values and product offerings. Familiarise yourself with their personalised books and how they connect with families. This will help you articulate how your experience aligns with their mission and how you can contribute to their evolving marketing strategy.
✨Showcase Your Cross-Functional Experience
Since this role involves working closely with various teams, be ready to share specific examples of how you've successfully collaborated across departments in previous roles. Highlight any experiences where you integrated customer insights into product marketing or creative strategies, as this will resonate well with the interviewers.
✨Prepare for Insight-Driven Discussions
Given the emphasis on customer insight and research, come prepared with ideas on how you would enhance Wonderbly’s insight function. Think about qualitative and quantitative research methods you've used before and how they could apply to shaping brand positioning and customer motivations at Wonderbly.
✨Demonstrate Your Strategic Thinking
This role requires a blend of strategic thinking and execution. Be ready to discuss how you've developed and executed marketing strategies in the past. Use specific metrics or outcomes to illustrate your success, especially in launching products or campaigns that align with commercial growth.
