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- Tasks: Lead creative strategy and messaging for brand campaigns and product launches.
- Company: Join Wonderbly, an award-winning brand creating personalised books that inspire children.
- Benefits: Enjoy hybrid working, regular socials, and a dog-friendly studio with great perks.
- Why this job: Be part of a mission-driven team making a positive impact through storytelling and creativity.
- Qualifications: 10+ years in creative marketing with experience in storytelling and D2C e-commerce.
- Other info: Opportunity for growth in a supportive, inclusive culture with exciting future plans.
The predicted salary is between 48000 - 72000 £ per year.
About us
At Wonderbly, our mission is to connect the world together through our special gift books. We make personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships. Our books have allowed over ten million readers to see themselves as the centre of their own stories. Wonderbly is an award-winning brand that has now become part of the Penguin Random House group, operating at the intersection of print-on-demand, personalisation and D2C e-commerce. We have just been nominated for UK Publisher and UK Children's Publisher of the Year in 2025 by the British Book Awards, having won the latter in 2021.
About the role
We're looking for maternity cover for our Head of Content and Creative Strategy to join our creative team and lead our creative strategy across our main brand campaigns, lead our copy team and copy strategy across all customer touchpoints and our product launch creative. This role reports into the CMO.
Campaigns & creative strategy
For our main campaigns from Christmas and Valentine's to Mother's Day, the Head of Content & Creative Strategy is responsible for turning the brief from our brand team into a creative strategy and routes for our senior creative team to work into our creative concept and execution ideas for channels like paid social, email and OOH. You'll also work with our Creative Director to lead our senior creative team and get the best final concepts and final creative execution for the brief.
Overall storytelling, messaging and copy
Across all creative touchpoints from email, paid and organic social and our website, our head of content leads on the best messaging and storytelling approach based on our brand TOV, customer insights and creative performance. This role also leads our team of in-house and freelance copywriters from brief to final review.
Brand activations
From OOH and TV to partnerships and email, the Head of Content & Creative Strategy works with the Head of Brand and our Creative Director to put together the positioning, messaging and final creative for our brand activations.
Performance
The Head of Content is able to approach our performance creatively in a slightly more methodical optimisation first way. That mixed with a hands-on approach to new content creation whether that's video, statics or other formats.
Product launches
At Wonderbly, we launch a new book every week, and each product requires creative (copy and design) on the product page and also some marketing assets. It's the Head of Content's role to lead this process.
Website creative
Support the website team with creative to help launch new CX experiences on site.
About you
Below we've outlined some of the things we think you should be able to demonstrate to us in an interview. Please note that this is not an exclusive or exhaustive list.
- Confident creative leader with the Creative Director you'll lead the creative team of designers and copywriters across brand, performance marketing and website. You'll need to be highly organised to get everything done to a high standard and maintain both big picture thinking and an eye for detail.
- 10 years + experience in creative marketing understanding all aspects of creative from brand activations to lower funnel performance marketing and UX copy is key to this role.
- Creative & messaging strategy experience rather than a pure head of copy, we're looking for someone with experience in storytelling, with some background in Direct to consumer ecommerce experience with clear understanding of customer-focussed marketing a big plus. You'll need a good understanding of data insights for creative. You'll need to be comfortable translating the creative performance insights from channel managers into actionable creative output.
How to apply and what to expect
If you are interested in this role please apply directly using the workable link. Please include an up to date CV and a cover letter outlining why you believe you would be a good fit for this role. We will begin reviewing applications from June. Once we have received your application we will contact you within a week. If we wish to move forward this will include some options for a short phone call with a member of our recruitment team who can answer practical questions around compensation and big picture questions around the company and the role. If we both choose to move forward after this, the interview process will consist of two to a maximum of three interviews. During these interviews you will meet with members of the Wonderbly creative team including cross-functional peers and managers. At least one of these interviews will happen in person at the Wonderbly studios in Bloomsbury, London.
Why Join Us?
First and foremost, you should join Wonderbly because of the work we do. We're on a mission to bring our meaningfully personalised products to everyone around the world. You'll be surrounded by inclusive, diverse and self-motivated people inspired by this exciting mission. We're a profitable and responsibly run, B-Corp certified business. We have clear processes with sensible expectations and are always looking to improve. We have a strongly supportive and inclusive culture and are still small enough for individuals to make a big difference. We have exciting growth plans, we want to create deeper connections between customers and their important relationships into the heart of our books.
On top of that, on an annual basis we offer:
- Hybrid working (3 days per week in office, 2 days remote)
- Lunch and Learn sessions with inspiring speakers on various topics
- A dog friendly studio based near Kings Cross
- Regular socials
At our studio there is:
- Shower, secure bike storage (we are also part of the Cycle To Work scheme)
- Heaps of snacks, drinks, and comforts in our fully-stocked kitchen
- Group yoga / walking and other fun stuff
- Clubs for bookworms, runners, gardeners, aspiring poets and much more
Head of Content & Creative Strategy - Mat leave cover, contract employer: Wonderbly
Contact Detail:
Wonderbly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content & Creative Strategy - Mat leave cover, contract
✨Tip Number 1
Familiarise yourself with Wonderbly's unique approach to personalised books. Understanding their mission and how they connect with customers will help you articulate your vision for content and creative strategy during interviews.
✨Tip Number 2
Prepare examples of successful campaigns you've led that align with Wonderbly's brand values. Highlight your experience in storytelling and how it has driven customer engagement, as this will resonate well with the hiring team.
✨Tip Number 3
Network with current or former employees of Wonderbly on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you an edge in understanding what they value in a candidate.
✨Tip Number 4
Stay updated on trends in D2C e-commerce and personalised marketing. Being able to discuss recent developments and how they could apply to Wonderbly's strategy will demonstrate your proactive approach and industry knowledge.
We think you need these skills to ace Head of Content & Creative Strategy - Mat leave cover, contract
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter specifically for the Head of Content & Creative Strategy role at Wonderbly. Highlight your experience in creative marketing, storytelling, and D2C e-commerce, and explain how these align with their mission of creating personalised books.
Showcase Relevant Experience: In your CV, emphasise your 10+ years of experience in creative marketing. Include specific examples of past campaigns you've led, particularly those that involved brand activations and performance marketing, as this is crucial for the role.
Demonstrate Leadership Skills: Since the role involves leading a creative team, be sure to mention any previous leadership roles you've held. Discuss how you have successfully managed teams of designers and copywriters, and how you foster collaboration and creativity.
Highlight Data-Driven Insights: Wonderbly values a creative approach backed by data insights. In your application, provide examples of how you've used data to inform creative decisions and optimise performance in past projects, showcasing your ability to blend creativity with analytical thinking.
How to prepare for a job interview at Wonderbly
✨Showcase Your Creative Leadership
As a candidate for the Head of Content & Creative Strategy, it's crucial to demonstrate your experience in leading creative teams. Prepare examples of how you've successfully guided teams through brand campaigns and product launches, highlighting your ability to inspire and manage both designers and copywriters.
✨Understand the Brand's Voice
Familiarise yourself with Wonderbly's tone of voice and storytelling approach. Be ready to discuss how you would maintain and enhance this voice across various customer touchpoints, ensuring that your creative strategies align with the brand's mission of inspiring self-belief in children.
✨Data-Driven Creativity
Prepare to discuss how you integrate data insights into your creative processes. Highlight your experience in translating performance metrics into actionable creative outputs, especially in direct-to-consumer e-commerce settings, as this will be key to driving effective marketing strategies.
✨Be Ready for Collaborative Discussions
Expect to engage in conversations about collaboration with cross-functional teams. Think of examples where you've worked closely with marketing, design, and product teams to create cohesive campaigns, and be prepared to share how you fostered these collaborative efforts to achieve successful outcomes.
