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- Tasks: Lead creative strategy for paid social campaigns, focusing on video formats and performance optimisation.
- Company: Wonderbly creates personalised gift books that inspire self-belief in children, recently acquired by Penguin Random House.
- Benefits: Enjoy hybrid working, subsidised gym membership, and a dog-friendly studio with regular socials.
- Other info: This freelance role offers ÂŁ400-ÂŁ450 per day, working 3 days a week.
- Why this job: Join a mission-driven team at an award-winning company, making a real impact through creativity.
- Qualifications: 3-5 years of experience in paid social, especially Meta Ads, with a strong grasp of performance metrics.
Freelance Paid Social & Performance Creative Lead
Freelance Paid Social & Performance Creative Lead
3 weeks ago Be among the first 25 applicants
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At Wonderbly, our mission is to connect the world together through our special gift books. We make personalised books that inspire boundless self-belief in children and celebrate love in all kinds of relationships. Our books have allowed over ten million readers to see themselves as the centre of their own stories.
Wonderbly is an award winning brand that has recently been acquired by Penguin Random House and operates at the intersection of print-on-demand, personalisation and D2C e-commerce. We have just been nominated for UK Publisher and UK Children\’s Publisher of the Year in 2025 by the British book awards, having won the latter in 2021.
About The Role
We\’re looking for a smart, creative, and curious marketer to join our team as a Freelance Paid Social & Performance Creative Lead. In this role, you\’ll play a key role in shaping and executing our creative strategy—particularly across video formats—to drive efficient, full-funnel growth.
You\’ll take ownership of our Meta campaigns in one of our largest markets, managing a six-figure media budget and continuously testing and refining new creative concepts to maximise performance. With a strong focus on data, you\’ll uncover customer insights to inform creative briefs and identify high-performing content to scale.
Working closely with our in-house creative team, you\’ll develop inspiring briefs for thumb-stopping content as well as lead outreach and management of content creators, ensuring we maintain a dynamic and diverse mix of creatives that fuel our success.
This position is 3 days per week with a rate of between ÂŁ400-ÂŁ450 depending on experience.
What You\’ll Be Doing
- Run and scale paid social campaigns across Meta in one of our key markets
- Keep a close eye on performance and constantly optimize to hit key ROAS and profitability targets
- Test everything: messaging, creatives, placements. Through rigorous and relentless testing, you\’ll keep us at the frontiers of performance marketing and extract maximum value from our ad spend
- Work with creative teams and videographer to brief in high-impact ad ideas—and keep iterating to find new winners
- Establish a scalable pipeline for creator content for paid social channels
- Turn insights into action quickly, and share what you learn with the wider team
Requirements
What We\’re Looking For
- 3-5 years of hands-on experience with paid social (Meta Ads is a must) You\’ll be comfortable managing 6-figure media budgets and experienced in planning and executing full-funnel paid social campaigns
- A solid understanding of performance marketing metrics and how to optimize for them. You\’ll have a proven track record of scaling paid social campaigns against a ROAS target
- Someone who loves testing, learning, and thinking outside the box
- Comfortable working with creative teams to shape our creative strategy. You\’ll have an instinctive understanding of what works on social platforms and can translate that into inspiring creative briefs that drive thumb-stopping, high-converting content. You\’ll also have a background in working with creators/influencers to deliver high quality content that stays on-brand
- Data-savvy—you know your way around dashboards, attribution tools, and analytics platforms. Previous experience working with Looker and/or Fospha would be a bonus!
- A self-starter who\’s not afraid to pitch ideas, try new things, and move fast
Bonus Points If You…
- Have experience with developing creative strategy/managing creator content at scale. Experience running partnership ads would also be a plus
- Have worked in a startup or high-growth environment
- Can point to ad creatives or campaigns you\’ve helped shape that delivered strong results
Benefits
Why Join Us?
First and foremost, you should join Wonderbly because of the work we do. We\’re on a mission to bring our meaningfully personalised products to everyone around the world. You\’ll be surrounded by inclusive, diverse and self-motivated people inspired by this exciting mission.
We\’re a profitable and responsibly run, B-Corp certified business. We have clear processes with sensible expectations and are always looking to improve. We have a strongly supportive and inclusive culture and are still small enough for individuals to make a big difference.
We have exciting growth plans, we want to create deeper connections between customers and their important relationships into the heart of our books.
On top of that, you can expect:
- Hybrid working
- Subsidised Gym membership
- Lunch and Learn sessions with inspiring speakers on various topics
- A dog friendly studio based near Kings Cross
- Regular socials (theatre trips, restaurants and our legendary in studio soirees every 4 months)
At our studio there is:
- Shower, secure bike storage (we are also part of the Cycle To Work scheme)
- Heaps of snacks, drinks, and comforts in our fully-stocked kitchen
- Group yoga / walking and other fun stuff
- Clubs for bookworms, runners, gardeners, aspiring poets and much more
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Freelance Paid Social & Performance Creative Lead employer: Wonderbly
Contact Detail:
Wonderbly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Paid Social & Performance Creative Lead
✨Tip Number 1
Familiarise yourself with Wonderbly's mission and values. Understanding their focus on personalised gift books and how they inspire self-belief in children will help you align your creative ideas with their brand ethos during discussions.
✨Tip Number 2
Showcase your experience with Meta Ads by preparing specific examples of successful campaigns you've managed. Be ready to discuss the strategies you used to optimise performance and achieve ROAS targets, as this will demonstrate your hands-on expertise.
✨Tip Number 3
Highlight your collaborative skills by discussing past experiences working with creative teams and influencers. Emphasising your ability to develop compelling briefs and manage relationships will show that you're a team player who can drive results.
✨Tip Number 4
Prepare to discuss your data-driven approach to marketing. Being able to explain how you've used analytics tools to derive insights and inform creative strategies will set you apart as a candidate who can effectively bridge creativity and performance.
We think you need these skills to ace Freelance Paid Social & Performance Creative Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Freelance Paid Social & Performance Creative Lead position at Wonderbly. Tailor your application to highlight relevant experience in managing paid social campaigns, especially on Meta.
Showcase Your Experience: In your CV and cover letter, emphasise your 3–5 years of hands-on experience with paid social advertising. Include specific examples of successful campaigns you've managed, particularly those involving six-figure budgets and performance metrics.
Highlight Creative Collaboration: Since the role involves working closely with creative teams and content creators, mention any past experiences where you've collaborated on high-impact ad ideas or developed creative briefs. This will demonstrate your ability to work within a team and drive innovative marketing strategies.
Demonstrate Data Savviness: Make sure to include your experience with analytics tools like Looker or Fospha in your application. Highlight how you've used data to inform your creative strategies and optimise campaign performance, as this is a key aspect of the role.
How to prepare for a job interview at Wonderbly
✨Showcase Your Creative Strategy
Prepare to discuss your approach to developing creative strategies, especially for video formats. Highlight any past experiences where your creativity led to successful campaigns, particularly in paid social.
✨Know Your Metrics
Familiarise yourself with key performance metrics relevant to paid social campaigns. Be ready to explain how you've used data to optimise campaigns and achieve ROAS targets in previous roles.
✨Demonstrate Collaboration Skills
Since the role involves working closely with creative teams and content creators, be prepared to share examples of how you've successfully collaborated in the past. Emphasise your ability to communicate effectively and manage relationships.
✨Bring Ideas to the Table
As a proactive self-starter, come equipped with ideas that could enhance Wonderbly's current marketing efforts. This shows your enthusiasm for the role and your willingness to contribute from day one.