At a Glance
- Tasks: Lead the evolution of our digital product, enhancing user experiences and driving growth.
- Company: Join a dynamic team at a leading historic newspapers publisher.
- Benefits: Competitive salary, generous holiday, mental health support, and learning budget.
- Other info: Enjoy a hybrid work model and regular social events.
- Why this job: Make a real impact on digital products while collaborating with creative minds.
- Qualifications: 4-6 years in e-commerce product management with Shopify expertise.
The predicted salary is between 70000 - 75000 ÂŁ per year.
Offices are in London and SW Scotland - this role is hybrid with one day a week minimum in our London office.
The role: Reporting to the Head of Product, the primary function of the role is to take ownership of the Historic Newspapers digital product road‑map and the delivery of innovative ideas to drive growth over the year ahead. This is a highly collaborative role that will involve working with publishing, commercial and technology colleagues. As our Digital Product Manager, you will lead the evolution of our website, enhancing customer journeys, improving conversion rates, and scaling our digital product portfolio on the Shopify platform. You will be the bridge between design, engineering, and marketing, turning customer insights into usable, high‑converting digital products. You are not just managing a backlog; you are crafting an experience.
Responsibilities:
- Design‑Led Product Vision: Own the product roadmap for the website, focusing on UX/UI improvements, storytelling, and brand elevation.
- Shopify Expertise: Leverage deep knowledge of Shopify Plus capabilities (themes, Liquid, Shopify Functions, app integrations, and checkout extensibility) to build scalable, high‑performance solutions.
- Data‑Driven Optimisation: Partner with analytics teams to translate data into A/B tests, product requirements, and feature enhancements.
- Cross‑Functional Collaboration: Partner with External Design Partner and internal HN Engineering, Marketing, and Customer Experience teams to ensure a consistent, seamless user experience across all digital touchpoints.
- User Research: Conduct user testing, analyse heatmaps (e.g. contentsquare), and review customer support feedback to identify pain points and opportunities for design iterations.
- Agile Delivery: Manage the product backlog, leading agile ceremonies and ensuring high‑quality, timely releases of new functionality.
Essential Skills
- Experience: 4–6 years of experience in e‑commerce product management, with a strong focus on UX/UI and conversion optimisation.
- Shopify Savvy: Proven experience managing and deploying features on Shopify Plus, including understanding theme architectures, sections, and metafields.
- Design Sense: Demonstrable experience working in visual design, interaction design, and working with design systems (personally or through work with designers and agencies).
- Analytical Skills: Expert‑level proficiency with analytics tools (Google Analytics 4, Shopify Analytics) and experimentation platforms.
- Tools: High proficiency in Figma (for prototyping and reviewing designs) and project management tools like JIRA.
- Mindset: A customer‑first, data‑driven, and highly organised approach to tackling complex e‑commerce challenges.
Desirable Skills
- Experience with front‑end development (HTML/CSS/Liquid) to understand feasibility.
- Background in a high‑growth DTC or premium consumer brand.
- Experience in re‑platforming or large‑scale redesigns.
- Experience managing contract development teams.
- Experience working with in‑house development teams.
- Passionate about some or all of the following areas – books, publishing, newspapers and history!
Who might suit this role?
This role is a cross between a technical product management and a commercial e‑commerce management role. You will be working to create and ship digital product features, but always with a strong focus on commercial outcomes and mindful of wider trading and marketing plans. For this reason we think this role would really suit a crossover candidate. By this we mean you might be a product manager with a few years under your belt but you want to start getting closer to the business side of the work … or, you might be an e‑commerce manager with a good few years experience but you want to start getting closer to the tech side of the business.
Benefits
- £70,000 – £75,000 per annum dependent on experience
- 25 days a year holiday allowance (excluding public holidays)
- Real mental health support with Spill Free breakfast and a fully stocked fridge in our London office
- 5% pension contribution, with no cap on yours
- Regular social events – theatre trips, sit‑down meals, sports day, just to name a few
- Quarterly all‑hands (with exceptional food, great company and a chance to reflect and plan)
- ÂŁ500 per year learning and development budget
- Free books – and a lot of them!
Digital Product Manager (Historic Newspapers) employer: Wonderbly
Contact Detail:
Wonderbly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Product Manager (Historic Newspapers)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise in e-commerce and product management. This is your chance to demonstrate how you can enhance customer journeys and drive growth.
✨Tip Number 3
Prepare for interviews by practising common questions related to product management and e-commerce. Think about how you can showcase your Shopify knowledge and your ability to collaborate across teams.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team and contributing to our digital product vision.
We think you need these skills to ace Digital Product Manager (Historic Newspapers)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Product Manager. Highlight your experience with Shopify, UX/UI design, and any relevant e-commerce projects. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital products and how you can contribute to our team. Don’t forget to mention your experience in cross-functional collaboration and data-driven decision-making.
Showcase Your Analytical Skills: We love data! Include examples of how you've used analytics tools to drive product improvements or conversion rates. This will show us that you have the analytical mindset we’re looking for.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Wonderbly
✨Know Your Shopify Stuff
Make sure you brush up on your Shopify Plus knowledge before the interview. Be ready to discuss specific features you've worked with, like themes and Liquid, and how you've used them to enhance user experiences. This will show that you're not just familiar with the platform but can leverage it effectively.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive product decisions in the past. Bring examples of A/B tests you've conducted or insights you've gained from analytics tools like Google Analytics 4. This will demonstrate your analytical mindset and ability to optimise products based on real user behaviour.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share examples of successful cross-functional projects you've led or participated in. Highlight how you’ve collaborated with design, engineering, and marketing teams to create seamless user experiences, showcasing your ability to bridge gaps between different departments.
✨Craft a Compelling Product Vision
Think about how you would approach creating a product roadmap for the Historic Newspapers website. Be prepared to discuss your vision for UX/UI improvements and how you would elevate the brand through storytelling. This will show your strategic thinking and passion for creating engaging digital products.