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- Tasks: Lead performance marketing strategies and drive demand generation for Sage Intacct.
- Company: Join Sage, a company dedicated to breaking barriers for accountants and partners.
- Benefits: Enjoy comprehensive health coverage, flexible work patterns, and paid volunteer days.
- Why this job: Make a real impact in the accountant sector with innovative marketing strategies.
- Qualifications: Experience in B2B performance marketing, ideally within SaaS or complex buying journeys.
- Other info: Hybrid working model with opportunities for ongoing training and professional development.
The predicted salary is between 36000 - 60000 £ per year.
At Sage, we knock down barriers so everyone can thrive, including accountants, partners, and our people. We’re looking for a Performance Marketing Manager for Sage Intacct (Accountants) to own and drive demand generation, pipeline growth, and revenue impact across the UKI market. Location – Hybrid, 3 days per week out of our Newcastle, London or Winnersh office.
Responsibilities
- Develop and own the performance marketing and demand generation strategy for Sage Intacct for Accountants, aligning closely with revenue and strategic priorities.
- Drive scalable, multi-touch campaigns that support lead acquisition, pipeline growth, and sales enablement within the accountant segment.
- Own end-to-end marketing performance for Sage Intacct in the UKI market, presenting results, insights, and recommendations to senior stakeholders.
- Measure, analyse, and report on marketing funnel KPIs, including lead quality, conversion rates, pipeline contribution, and ROI.
- Manage and optimise allocated budgets to maximise performance and commercial impact.
- Partner closely with sales, marketing operations, and other marketing teams to ensure alignment between campaigns, tracking, and pipeline outcomes.
- Work with marketing operations to ensure robust tracking, attribution, and reporting are in place to monitor performance and enable continuous optimisation.
- Manage and influence key stakeholders across multiple functions, including agencies and senior leaders, ensuring timely delivery of master assets and GTM activity.
- Continuously test, learn, and optimise campaigns to improve effectiveness and efficiency across the funnel.
What We’re Looking For
- Experience in B2B or account-based performance marketing, ideally within SaaS or industries with complex buying journeys and longer sales cycles.
- Proven experience developing and executing go-to-market marketing strategies that drive measurable demand and pipeline impact.
- Strong understanding of marketing funnel metrics, performance optimisation, and the commercial drivers behind marketing ROI.
- Ability to confidently navigate matrixed organisations, influence stakeholders, and "get things done" across multiple teams.
- Experience working with and maximising marketing technologies and systems (CRM, reporting platforms, analytics tools).
- Strong analytical mindset with the ability to translate data into clear insights and actionable recommendations.
- Experience marketing to or within the accountancy sector is highly desirable.
- Comfortable owning performance, presenting to senior stakeholders, and being accountable for results.
- Results-driven, proactive, and motivated by impact and continuous improvement.
Benefits
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Performance Marketing Manager (Sage Intacct for Accountants) in Newcastle upon Tyne employer: WomenTech Network
Contact Detail:
WomenTech Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (Sage Intacct for Accountants) in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Sage or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Sage's products, especially Sage Intacct, and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll find all the latest roles and updates directly from us, making your job search smoother.
We think you need these skills to ace Performance Marketing Manager (Sage Intacct for Accountants) in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Manager role. Highlight your experience in B2B marketing and any specific achievements that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for Sage Intacct. Share your passion for performance marketing and how your skills can drive demand generation and pipeline growth in the accountant segment.
Showcase Your Analytical Skills: Since we love data-driven decisions, be sure to include examples of how you've measured and optimised marketing performance in previous roles. This will show us you can handle the metrics and KPIs we care about.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it as we review candidates!
How to prepare for a job interview at WomenTech Network
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like lead quality, conversion rates, and ROI. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-touch campaigns you've managed. Highlight your role in driving demand generation and pipeline growth, especially in B2B or SaaS environments. This will demonstrate your ability to align marketing strategies with revenue goals.
✨Understand the Accountant Segment
Familiarise yourself with the accountancy sector and its unique challenges. Being able to speak knowledgeably about this market will show that you can tailor your strategies effectively for Sage Intacct's target audience.
✨Be Ready to Collaborate
Since the role involves working closely with sales and other marketing teams, prepare to discuss how you've successfully navigated cross-functional collaboration in the past. Share examples of how you influenced stakeholders and ensured alignment across teams.