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- Tasks: Lead product marketing strategies for Sage's innovative software solutions.
- Company: Join Sage, a forward-thinking company focused on innovation and empowerment.
- Benefits: Enjoy comprehensive health coverage, flexible work patterns, and professional development opportunities.
- Why this job: Make a real impact by shaping product strategies that resonate with customers.
- Qualifications: Experience in product marketing, strong storytelling skills, and proficiency in AI tools.
- Other info: Hybrid working model with a collaborative team environment.
The predicted salary is between 48000 - 72000 £ per year.
At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Senior Product Marketing Manager, for SSM and Mobile App will lead the strategic direction, design and rollout of the Sage Sales Management (SSM) and S50 Mobile App propositions that extend our core Sage 50, 100, 200 product franchise within the Small Division for NA, UKIA, France, Central Europe and Iberia.
This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.
You will partner with routes-to-revenue and go-to-market functions for the launch and expansion of SSM (and S50 Mobile App) in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of the new propositions that increase customer adoption, innovation and deliver against our customer promises in these market segments.
Location - Hybrid, 3 days per week out of Newcastle or London office.
What Will I Be Doing?
You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in the UK. Key responsibilities include:
- Strategic direction of category: Partner with PM to define the strategic direction of the S50/100/200 category for the next 3-5 years, identifying opportunities to create new propositions aligned with market and regional requirements and commercial priorities.
- Define growth strategy for category: Builds a compelling growth strategy that captures the market opportunity and customer needs and turns them into actionable plans to drive revenue and market share growth.
- Market expertise and competitive landscape: accountable for deep understanding of markets segments, emerging trends, competitor strategies and products, identifying growth opportunities and turning that insight into clear, executable strategies for the new propositions in S50/100/200 space.
- Customer research and insights: accountable for delivering deep customer insights, conducted through qualitative and quantitative research, customer focus groups, interviews and Sales / CS feedback to guide future roadmap and proposition development for S100/200 category.
- Defines BU commercial priorities: accountable for working with R2R to understand local commercial opportunities / risks, coupled with customer and market insight, to define a commercial roadmap for new propositions that aligns to strategic direction of the S50/100/200 category.
- Pricing and packaging: accountable for the evolution of existing and development of new propositions based on clear customer and market needs. Owns packaging across all regions, partnering with regional stakeholders to define winning solutions.
- Value propositions, positioning and messaging: accountable for designing and building winning new value propositions, turning that into market leading, differentiated messaging that lands with our discrete audiences.
What We’re Looking For
We’re seeking a strategic, collaborative, and insight-driven marketer who can blend global direction with local expertise. You’ll bring:
- Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
- A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
- Strong storytelling, communication, and writing skills.
- Proficiency in generative AI tools and an understanding of AI/ML concepts.
- Demonstrated success developing go-to-market strategies and launching products that deliver results.
- A collaborative mindset, capable of working effectively across global and regional functions.
- Strong analytical skills with the ability to turn data and insights into actionable plans.
- A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
Your benefits
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Senior Product Marketing Manager in London employer: WomenTech Network
Contact Detail:
WomenTech Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing Sage’s offerings inside out will help you tailor your answers and show you’re genuinely interested.
✨Tip Number 3
Practice your storytelling skills. Be ready to share specific examples of how you’ve tackled challenges in previous roles, especially those related to product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team!
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in SaaS or financial software. We want to see how your skills align with the specific needs of the Senior Product Marketing Manager role.
Showcase Your Storytelling Skills: Since strong storytelling is key for this position, use your application to demonstrate your communication prowess. Share examples of how you've effectively conveyed complex ideas or strategies in previous roles.
Highlight Your Analytical Abilities: We’re looking for someone who can turn data into actionable insights. Include specific instances where your analytical skills have led to successful marketing strategies or product launches.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at WomenTech Network
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Sage's products, especially the S50/100/200 categories. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate your insights and demonstrate your passion for the role.
✨Showcase Your Market Knowledge
Be prepared to discuss the competitive landscape and emerging trends in the SaaS and financial software sectors. Highlight your understanding of the UK market and how you can tailor global strategies to meet local needs. This will show that you’re not just a marketer but a strategic thinker who can drive growth.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical challenges related to product marketing. Think about how you would define a growth strategy or develop a value proposition for a new product. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Demonstrate Collaboration Skills
Since this role involves working across various teams, be ready to share examples of how you've successfully collaborated in the past. Discuss how you’ve partnered with product teams or sales functions to launch successful marketing strategies, showcasing your ability to work effectively in a team environment.
