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- Tasks: Lead product marketing initiatives and drive growth strategies for Sage's financial software.
- Company: Join Sage, a forward-thinking company focused on innovation and inclusion.
- Benefits: Comprehensive health coverage, flexible work patterns, and paid volunteer days.
- Why this job: Make a real impact in the financial software industry while leading a high-performing team.
- Qualifications: Experience in product marketing, strong storytelling skills, and proficiency in AI tools.
- Other info: Hybrid role with opportunities for ongoing training and professional development.
The predicted salary is between 43200 - 72000 £ per year.
At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Product Marketing Director for our Sage 50 UKIM portfolio will lead the strategic direction, design and rollout of product marketing initiatives tailored to these product franchises within the Small Division for UKI and MEA. This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth.
As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity. You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity.
On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segments. As a key leader, you will lead, mentor, and lead a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement. This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments.
Location - Hybrid, 3 days per week out of Newcastle or London office.
What Will I Be Doing?
You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in the UK. Key responsibilities include:
- Category strategy: Partner with Product to set the 3–5 year strategy for the S50 UKIM category, shaping business plans and product roadmaps.
- Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
- Market & competitive insight: Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities.
- Customer insight: Lead customer research and insight generation to inform roadmap and proposition development.
- Commercial priorities: Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap.
- Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
- Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
- Launch excellence: Lead PMM launch strategies end-to-end, partnering with Product and R2R to deliver on time and to plan.
- Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points.
- Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally.
- Thought leadership: Translate market insight into thought leadership for content and external presentations.
- Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
- Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy.
- Team leadership: Lead, coach and develop a high-performing PMM team, driving engagement, capability and performance.
- Culture & inclusion: Champion a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking.
What We’re Looking For
We’re seeking a strategic, collaborative, and insight-driven marketer who can blend global direction with local expertise. You’ll bring:
- Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
- A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
- Strong storytelling, communication, and writing skills.
- Proficiency in generative AI tools and an understanding of AI/ML concepts.
- Demonstrated success developing go-to-market strategies and launching products that deliver results.
- A collaborative mindset, capable of working effectively across global and regional functions.
- Strong analytical skills with the ability to turn data and insights into actionable plans.
- A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
Your benefits
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Product Marketing Director in London employer: WomenTech Network
Contact Detail:
WomenTech Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them grow. Tailor your answers to show you’re not just a fit for the role, but also for their culture.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and boost your confidence when it’s time for the real deal.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Product Marketing Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Product Marketing Director role. Highlight your understanding of the UK market and how your previous experiences can contribute to Sage's goals.
Showcase Your Storytelling Skills: As a marketer, storytelling is key! Use your application to demonstrate your ability to craft compelling narratives. Share examples of how you've successfully communicated value propositions in the past, especially in the SaaS or financial software sectors.
Highlight Your Leadership Experience: This role involves leading a high-performing team, so don’t forget to mention your leadership experience. Talk about how you've mentored others and fostered a culture of innovation and excellence in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at WomenTech Network
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of Sage's products, especially the Sage 50 UKIM portfolio. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate your vision for product marketing and demonstrate your commitment to the role.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing growth strategies and value propositions. Think about specific examples from your past experience where you've successfully identified market opportunities and translated them into actionable plans. This will highlight your ability to think strategically and drive results.
✨Emphasise Collaboration Skills
Given the collaborative nature of the role, be ready to share examples of how you've worked effectively with cross-functional teams. Discuss how you’ve partnered with product teams or sales functions to launch successful marketing initiatives. This will show that you can thrive in a team-oriented environment.
✨Prepare Insight-Driven Questions
At the end of the interview, ask insightful questions that reflect your understanding of the market and Sage's position within it. Inquire about their current challenges or opportunities in the UK market. This not only shows your interest but also your analytical mindset and readiness to contribute.
