Product Manager

The Women's Super League Football Limited (WSL Football) was established on 12th August 2024 following approval from all clubs across the Barclays Women's Super League (BWSL), Barclays Women's Super League 2 (BWSL2) and the Subway Women's League Cup. For the first time in English women's club football, there is an independent entity charged with growing both leagues on behalf of its member clubs, with each club acting as shareholders in the new company. Led by CEO Nikki Doucet, WSL Football is founded on a clear mission: to transform women's football by building the most distinctive, competitive and entertaining women's football club competition in the world for players and fans today and tomorrow. This is an exciting moment for the women's game, with rapid growth across attendance, broadcast, sponsorship and global interest. The digital products we build now will play a key role in shaping how fans experience that growth.

The opportunity: We are looking for a hands-on Product Manager to join a small, high-impact digital team working directly with the Head of Digital Products (who also operates as a hands-on Product Manager). You will help shape and deliver 2–3 core digital products from day one, working closely with engineering, design and content teams in a lean, fast-moving environment with limited red tape and a strong bias for delivery. The remit spans digital experiences across website and apps, content workflows and distribution, broadcast integration, membership and loyalty, and fan engagement including gamification and fantasy products. You won't work across all of these at once, but you should be energised by the breadth and comfortable shifting between different problem spaces as priorities evolve. This is a role for someone who wants ownership, pace, and visible impact.

What you'll do: You will take ownership of product discovery, definition and delivery across key digital initiatives, working closely with engineering and design to bring ideas to life. You’ll be expected to run your own user research, dig into data directly, and form clear, evidence-backed product thinking. You’ll write crisp, practical product specs and stay close to delivery through build and launch. You’ll also use modern AI tooling (such as Claude, Cursor and similar tools) as a natural part of your workflow for ideation, prototyping, research and documentation. Work directly with our third-party suppliers, including some of the most innovative companies in sports technology. Most importantly, you’ll help shape how fans experience the women's game digitally at a pivotal point in its growth.

What we’re looking for: We’re looking for someone with a few years of product management experience, ideally on consumer-facing digital products, who is ready to take on more ownership in a fast-moving environment. You should be comfortable operating in a hands-on way, writing your own specs, running your own research, and moving quickly without heavy layers of process. You should also feel at home working closely with engineers and be able to reason clearly about technical constraints, APIs and data. We are particularly interested in people who are genuinely fluent with modern AI tools and already use them to work smarter and faster. Above all, you should have a real passion for sport. You don’t need a background in football or women’s sport, but you do need to care about the game and feel energised by the idea of helping grow it. Experience in start-up or scale-up environments, or similarly fast-paced, ambiguous settings, will be highly beneficial. You will also need to be based within commuting distance of London and comfortable attending the Farringdon office 2–3 days per week, as well as occasional events and in-person commitments.

Why this role: This is a chance to help shape the digital foundations of a league at a true inflection point. The women’s game is growing rapidly across attendance, broadcast, sponsorship and global interest. The decisions made now will define how millions of fans experience it for years to come. You will have real ownership in a small team, working on a focused product portfolio where your decisions directly ship and are visible at scale. You’ll gain exposure across a wide range of product areas, from consumer experiences and content platforms through to gamification, fantasy and club partnerships across 24 teams. You’ll also have the freedom to work in a genuinely AI-native way, using the tools that help you move faster and think better.

Ways of working: We do what’s right for the women’s game. We push for greatness and never settle. We win together, as one team across clubs, players and fans. We champion the female athlete on and off the pitch. We put fans at the centre of everything we do.

The interview process will be: First stage: Teams interview. Final stage: In-person interview at our Farringdon office. WSL Football is based in Farringdon, Central London. This role requires regular office attendance and the ability to travel into London. WSL Football is committed to building a diverse and inclusive environment and welcomes applications from all backgrounds. If you require any adjustments during the recruitment process, please let us know in your application.