Customer Relationship Management Specialist / CRM

Founded in 2015, we are an internationally successful start-up that sells high-quality sports nutrition and apparel, loved by over 4 million female fans and customers across 150 countries. We operate across various sales channels, including 1st and 3rd party eCommerce, Retail, Wholesale, and Marketplaces globally, with the UK, USA, and EU being key markets for growth in awareness and market share.

Women’s Best mission is to support women on their unique fitness journeys to become healthier and stronger, both physically and mentally. We provide high-quality nutritional products, activewear, educational content, and a welcoming community. Our vision is to be the go-to brand for female fitness, health, and lifestyle, inspiring and empowering women worldwide to become the best version of themselves.

We are currently recruiting for our London Office:

CRM CUSTOMER RELATIONSHIP MANAGER (m/f/x)

Full-time (40h/w)

As the CRM Specialist, you will play a key role in driving customer loyalty and retention for our growing eCommerce business. You will leverage data-driven insights to develop and execute impactful CRM strategies, manage email marketing campaigns, and enhance our loyalty program, working closely with the Commercial Team to deliver exceptional growth in retention and LTV. This role reports directly to the Commercial Director.

Responsibilities:

• Execute the newsletter content calendar, ensuring timely and relevant communications with our audience.
• Collaborate with cross-functional teams (social media, content, design, product) to create engaging and impactful newsletter campaigns.
• Analyse campaign performance metrics (open rates, click-through rates, conversion rates) to identify areas for optimisation.
• Work closely with data analytics to segment the customer base and personalise loyalty rewards and communications.
• Leverage CRM data to identify at-risk customers, proactively address their needs, and create segmented campaigns that address different stages of the customer lifecycle.
• Collaborate with customer service to identify opportunities for improvement and incorporate customer insights into retention strategies.
• Track and report on key retention metrics, providing actionable insights and recommendations to the marketing team and senior management.

Requirements:

• 3+ years of experience in Customer Relationship Management, loyalty program management, or a related field within an eCommerce or retail environment.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Strong understanding of CRM principles and best practices.
• Experience with CRM software and data analysis tools.
• Hands-on experience with building and executing email newsletters using Emarsys (preferred, strong ESP software experience).
• Project management skills, Monday preferred.
• Creative thinker with a customer-first mindset.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Detail-oriented, with a high level of accuracy, and managing multiple projects simultaneously.
• Able to travel (passport).

For this position, depending on qualifications and previous professional work experience, the gross annual salary for full-time starts at GBP 36,000. Attractive benefits complete the salary package:

• Pension and private medical care scheme
• 25 days paid annual leave
• Flexible working hours, WFH Days
• Hussle gym cooperation
• Fantastic employee discounts across all our products
• Opportunity to travel to Austria

Please note that while we have created uniformity across the Group, work benefits may vary by office/country. Women’s Best is an equal opportunity employer. We are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of gender, race, colour, religion, age, disability, belief, sexual orientation, marital status, or any other conditions that cannot be shown.