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- Tasks: Drive customer loyalty through email marketing and enhance our loyalty programme.
- Company: Join Women’s Best, a thriving start-up empowering women in fitness across 150 countries.
- Benefits: Enjoy flexible working hours, 25 days leave, and fantastic employee discounts.
- Why this job: Be part of a dynamic team that inspires women to be their best selves.
- Qualifications: 3+ years in CRM or loyalty management; strong email marketing skills required.
- Other info: Opportunity to travel to Austria and work in a vibrant London office.
The predicted salary is between 36000 - 50400 £ per year.
Founded in 2015, Women‘s Best is an internationally successful start-up that sells high-quality sports nutrition and apparel and which has grown to be loved by 4m+ female fans and customers across 150 countries. We sell across a number of sales channels, both 1st and 3rd party eCommerce, Retail, Wholesale and Marketplaces globally, with the UK, USA and EU being key markets for us to grow awareness and market share. Women’s Best mission is to support women on their unique fitness journeys to become healthier and stronger, physically and mentally.
As the CRM Specialist you will play a key role in driving customer loyalty and retention for our growing eCommerce business. You will leverage data-driven insights to develop and execute the roadmap and impactful CRM strategies, manage email marketing campaigns and enhance our loyalty program, working closely with the Commercial Team to deliver exceptional growth in retention and LTV. This role reports directly to the Commercial Director.
YOUR TASKS:
- Newsletter Management: Develop and execute a comprehensive email marketing strategy aligned with overall business objectives. Execute the newsletter content calendar, ensuring timely and relevant communications with our audience. Collaborate with cross-functional teams (social media, content, design, product) to create engaging and impactful newsletter campaigns. Build and manage automated email workflows, templates, and journeys within the Emarsys platform. Analyze campaign performance metrics (open rates, click-through rates, conversion rates) to identify areas for optimization.
- Loyalty Program Enhancement: Assess and enhance the effectiveness of our existing loyalty program to increase customer engagement and retention. Develop innovative loyalty initiatives and rewards that align with our customers' values and expectations. Work closely with data analytics to segment the customer base and personalize loyalty rewards and communications. Monitor industry trends and competitor loyalty strategies to ensure our loyalty program remains competitive and appealing.
- Customer Retention: Implement targeted retention strategies to reduce customer churn and increase lifetime value. Leverage CRM data to identify at-risk customers, proactively address their needs, and create segmented campaigns that address different stages of the customer lifecycle. Collaborate with customer service to identify opportunities for improvement and incorporate customer insights into retention strategies. Track and report on key retention metrics, providing actionable insights and recommendations to the marketing team and senior management.
YOUR PROFILE:
- 3+ years of experience in Customer Relationship Management, loyalty program management or a related field within an eCommerce or retail environment.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven success in developing and executing successful email marketing campaigns.
- Strong understanding of CRM principles and best practices.
- Experience with CRM software and data analysis tools.
- Hands-on experience with building and executing email newsletters using Emarsys (preferred, strong ESP software experience).
- Project management skills, Monday preferred.
- Creative thinker with a customer-first mindset.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills.
- Ability to work independently and as a part of a team.
- Detail-oriented, with a high level of accuracy, and managing multiple projects simultaneously.
- Eligible to work in the UK.
- Able to travel (passport).
GROSS SALARY: For this position, depending on qualifications and previous professional work experience, the gross annual salary for full-time starts at GBP 36,000. Attractive benefits complete the salary package.
BENEFITS WITH US:
- Pension and private medical care scheme
- 25 days paid annual leave
- Flexible working hours, WFH Days
- Hussle gym cooperation
- Fantastic employee discounts across all our products
- Working with an international dynamic team
- Opportunity to travel to Austria
APPLY NOW. Join our dynamic team and take on this exciting challenge. jobs@womensbest.com
*Please note that while we have created uniformity across the Group, work benefits may vary by office/country. Applicants must be eligible to work in the specified location. Women’s Best is an equal opportunity employer. We are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of gender, race, colour, religion, age, disability, belief, sexual orientation, marital status, or is disadvantaged by conditions or requirements which cannot be shown.
Customer Relationship Management Specialist employer: Women's Best
Contact Detail:
Women's Best Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Specialist
✨Tip Number 1
Familiarise yourself with the Emarsys platform, as it's preferred for this role. Understanding its features and capabilities will give you an edge in discussions during interviews.
✨Tip Number 2
Research Women’s Best and their current marketing strategies. Being able to discuss their existing loyalty program and suggest improvements can demonstrate your proactive approach and genuine interest in the company.
✨Tip Number 3
Prepare examples of successful email marketing campaigns you've executed in the past. Highlighting your analytical skills and how you've used data to optimise campaigns will resonate well with the hiring team.
✨Tip Number 4
Network with professionals in the eCommerce and CRM fields. Engaging with industry peers can provide insights into best practices and trends that you can bring up during your interview.
We think you need these skills to ace Customer Relationship Management Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer Relationship Management and email marketing. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how you've successfully managed CRM strategies or email campaigns in the past.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decisions in previous roles. This is crucial for the CRM Specialist position.
Highlight Team Collaboration: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. This will show that you can work well with others to achieve common goals.
How to prepare for a job interview at Women's Best
✨Know Your CRM Tools
Familiarise yourself with the CRM software mentioned in the job description, especially Emarsys. Be prepared to discuss your experience with similar tools and how you've used data to drive customer engagement.
✨Showcase Your Email Marketing Success
Prepare examples of successful email marketing campaigns you've executed in the past. Highlight metrics like open rates and conversion rates to demonstrate your impact on customer retention.
✨Understand Customer Loyalty Strategies
Research current trends in customer loyalty programs, especially within the eCommerce sector. Be ready to share innovative ideas on how you would enhance Women’s Best's loyalty programme to better engage customers.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data analysis to inform your strategies. Bring examples of how you've identified at-risk customers and implemented targeted campaigns to improve retention.
