Head of Demand Generation in Peterborough

About The Role
As a member of the Marketing leadership team, the Head of Demand Generation will be key in supporting the Chief Marketing Officer in leading and developing the Marketing function. Responsible for delivering the Demand Generation pillar aimed at the Public Sector, your role will be fundamental to driving data-lead decision making within the function and supporting the organisation\’s ambitious growth plans.

You\’ll lead Zellis\’ marketing initiatives to drive pipeline growth through the architecture and execution of multi-channel demand generation strategies, working collaboratively with sales leadership to align on revenue targets and lead quality metrics.

Key Responsibilities Will Include

• Developing and executing comprehensive demand generation strategies to achieve pipeline targets and company growth targets.
• Leading integrated multi-channel marketing campaigns across digital advertising, content marketing, email, events, and webinars.
• Ownership of budgets and ROI optimisation programme.
• Establishing effective stakeholder relationships across sales, product marketing, and content teams, ensuring aligned messaging and campaign effectiveness.
• Ownership of marketing analytics and reporting, providing insights on campaign effectiveness, pipeline metrics, and revenue attribution.
• Developing and maintaining KPIs.
• Leading and developing a team of demand generation specialists and partnering with product marketing to create compelling value propositions.
• Driving forward market research and testing initiatives to identify new opportunities, understand buyer behaviour, and optimise targeting strategies for continuous performance improvement.

Skills & Experience
Skills & experience

• Strategic Marketing Mindset – Proven ability to develop and execute comprehensive B2B marketing strategies with demonstrated success in pipeline generation and revenue impact.
• Data-Driven Decision Making – Strong analytical capabilities and experience using data to optimise campaign performance, with proficiency in marketing analytics tools and attribution modelling.
• Leadership & Team Management – Experience building and mentoring high-performing marketing teams, with excellent project management and stakeholder communication skills.
• Marketing Technology Expertise – Deep understanding of marketing automation platforms, CRM systems, and digital marketing tools.
• Business Acumen – Strong understanding of B2B sales cycles, pipeline dynamics, and revenue operations, with ability to align marketing initiatives to business objectives.
• Cross-functional Collaboration – Exceptional interpersonal skills with proven ability to work effectively across departments, particularly with sales and product teams.
• Campaign Management – Extensive experience in developing and executing multi-channel B2B marketing campaigns with demonstrable ROI.
• Problem-Solving & Adaptability – Ability to thrive in fast-paced environments, pivot strategies based on market changes, and find creative solutions to complex marketing challenges.

Qualifications & Experience

• Bachelor\’s Degree in Marketing, Business, or related field, or 5+ years of B2B marketing experience with at least 3 years focusing on demand generation.
• Strong Public Sector Experience
• 3+ years of people management experience leading marketing teams.
• Proven track record of achieving and growing pipeline and revenue in a B2B environment.

Technical Skills

• Proficiency in marketing automation platforms (Marketo, HubSpot, or similar).
• Strong experience with CRM systems, NetSuite preferred.
• Expertise in digital marketing tools and analytics platforms (Google Analytics, LinkedIn Ads, etc).
• Demonstrated ability to analyse complex marketing dashboards and attribution models.

Required Competencies

• Strong understanding of B2B buyer journey and modern demand generation tactics.
• Proven ability to develop and execute