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- Tasks: Drive revenue growth through innovative partnerships with world-class brands.
- Company: Join Liverpool FC, a leader in sports and community engagement.
- Benefits: Competitive salary, 25 days holiday, and exclusive perks like match tickets.
- Other info: Dynamic role with opportunities for international travel and career growth.
- Why this job: Make an impact in the sports industry while building global partnerships.
- Qualifications: Bachelor’s degree or equivalent experience in partnership sales required.
The predicted salary is between 60000 - 80000 ÂŁ per year.
We are looking for a Senior Manager, Global Partnership Sales to join the team at Liverpool FC. You will drive revenue growth by creating innovative, market‑leading partnerships with world‑class brands. This role blends strategic thinking, creative proposition development, and data‑led decision‑making to convert high‑value prospects into long‑term partners. You will actively engage the market, using insight and innovation to build and maintain a strong, sustainable partnership pipeline.
What will you be doing?
- Build and manage relationships with senior decision‑makers at premium global brands and agencies
- Lead end‑to‑end sales activity from outreach through negotiation, contract, and launch
- Drive pipeline growth through strong networking, outreach, and industry engagement
- Assess client needs and design bespoke partnership and marketing solutions aligned to brand objectives and in keeping with the values of LFC
- Represent Liverpool Football Club at meetings, matchdays, events, and industry conferences
- Travel internationally and spend significant time in Liverpool around home fixtures
- Identify new lead‑generation channels and continuously improve sales approaches
Who are we looking for?
The successful candidate will hold a bachelor’s degree or have equivalent professional experience, with a proven track record in sports, media, or entertainment partnership sales. They will bring strong experience negotiating and managing complex partnerships end to end, alongside excellent negotiation, leadership, and analytical skills. The role requires creative thinking to design and deliver global marketing platforms and partnership solutions for prospective brands, as well as the ability to build and maintain strong relationships both internally and externally. Candidates must thrive in a fast‑paced, high‑pressure environment, handle confidential and sensitive information with discretion, and confidently present and resolve challenges with stakeholders at all levels. Sound judgement, resilience under pressure, and strong problem‑solving capability are essential. Foreign language skills are desirable but not essential.
Why should you apply?
This is a full‑time permanent position working 35 hours per week. Your main base will be our London office. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but is not limited to:
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
At Liverpool Football Club, we have an unwavering commitment to equality, diversity, and inclusion and are always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and, through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
Global Partnership Sales, Senior Manager employer: Women In Football
Contact Detail:
Women In Football Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Partnership Sales, Senior Manager
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and even matchdays to meet key decision-makers. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch ideas or solutions, think outside the box. We want to see how you can bring innovative partnership concepts to life.
✨Tip Number 3
Be prepared to talk numbers! Brush up on your analytical skills and be ready to discuss how you've driven revenue growth in past roles. Data-led decision-making is key in this game.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of the Liverpool FC family.
We think you need these skills to ace Global Partnership Sales, Senior Manager
Some tips for your application 🫡
Show Your Passion for Partnerships: When writing your application, let your enthusiasm for building partnerships shine through. We want to see how your experience aligns with our mission at Liverpool FC and how you can contribute to creating innovative collaborations.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in sports, media, or entertainment partnership sales, and showcase your negotiation skills. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Data-Driven: Since this role involves data-led decision-making, don’t shy away from including any metrics or achievements that demonstrate your analytical skills. We appreciate candidates who can back up their claims with solid evidence of past successes.
Apply Early!: This position may close early if we receive a high volume of applications, so don’t wait around! Head over to our website and submit your application as soon as possible to ensure you don’t miss out on this exciting opportunity.
How to prepare for a job interview at Women In Football
✨Know Your Partnerships
Before the interview, dive deep into Liverpool FC's current partnerships and sponsorships. Understand their values and how they align with potential partners. This will help you demonstrate your knowledge and show that you're genuinely interested in contributing to their growth.
✨Showcase Your Negotiation Skills
Prepare specific examples of past negotiations you've led, especially those involving complex partnerships. Highlight your approach, the challenges faced, and the outcomes achieved. This will illustrate your capability to handle the end-to-end sales process effectively.
✨Be Data-Driven
Familiarise yourself with key metrics and data analysis techniques relevant to partnership sales. Be ready to discuss how you've used data to inform decisions and drive revenue growth in previous roles. This aligns perfectly with the role's emphasis on data-led decision-making.
✨Engage with the Culture
Liverpool FC has a rich history and culture. Show your enthusiasm for the club and its community. Mention any personal connections or experiences with football that resonate with their values. This will help you connect on a personal level during the interview.