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For Companies At a Glance
- Tasks: Lead CRM strategy and create personalised customer experiences using data and insights.
- Company: Join EDF, a forward-thinking company committed to personal success and inclusivity.
- Benefits: Competitive salary, annual bonus, customisable benefits, and a market-leading pension scheme.
- Why this job: Shape the future of customer engagement and drive the transition towards an Electric Britain.
- Qualifications: Experience in leading CRM strategy and using Braze for effective delivery.
- Other info: Hybrid working model with a supportive culture that values diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Ready to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal – for our customers and your career.
As our CRM Strategy Owner, you’ll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain.
You’ll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You’ll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions.
You’ll shape CRM direction, champion testing new ideas and lead our Braze super user community. You’ll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.
Who You Are
We’re looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer…
- Experience leading CRM strategy
- Hands-on experience using Braze for CRM delivery
- Demonstrable experience shaping CRM planning and direction
What You’ll Be Doing
- Defining CRM strategy and roadmap across customer journeys
- Leading CRM governance and best practice for Braze
- Building clear audience segments with data teams
- Guiding marketing teams on CRM journeys and optimisation
- Supporting a culture of testing new ideas and measuring impact
Pay, Benefits and Culture
Alongside a competitive salary, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us.
Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for applications: 11.02.2026
Join us and find your success at EDF! Success is Personal. It's your journey, powered by us. Join us and drive the transition towards an Electric Britain.
We are proud supporters of Women in Data. Connect, engage and belong to the largest free female data community in the UK – visit: www.womenindata.co.uk to join our community.
Stay connected! Follow us on LinkedIn for updates on career opportunities and more.
CRM Strategy Owner in Hove employer: Women in Data®
Contact Detail:
Women in Data® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategy Owner in Hove
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at EDF or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your CRM strategies and successes. When you get the chance to chat with recruiters, let your experience shine through.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to the hiring team at EDF through our website. Express your interest in the CRM Strategy Owner role and share how you can contribute.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and LinkedIn groups. This knowledge will not only help you in interviews but also show your passion for CRM and customer engagement.
We think you need these skills to ace CRM Strategy Owner in Hove
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Strategy Owner role. Highlight your experience with Braze and any successful CRM strategies you've led. We want to see how you can bring clarity and structure to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills align with our mission at EDF. Remember, success is personal, so let your personality come through!
Showcase Your Data Skills: Since this role involves working closely with data teams, make sure to highlight your experience in building audience segments and using data to inform decisions. We love seeing how you can optimise customer journeys!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Women in Data®
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with Braze. Brush up on how it works and be ready to discuss specific examples of how you've used it to enhance customer journeys.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis and segmentation. Think of instances where you’ve used data to inform your CRM decisions and how that led to successful outcomes.
✨Be Ready to Discuss Collaboration
Since the role involves working closely with marketing and data teams, come prepared with examples of how you’ve successfully collaborated in the past. Highlight your communication skills and how you keep customer needs at the forefront.
✨Embrace a Testing Mindset
Demonstrate your enthusiasm for testing new ideas and measuring their impact. Share any experiences where you’ve implemented A/B testing or similar strategies to optimise customer engagement.
