Social Media Specialist - Sweaty Betty - 12m FTC

About the role

We’re looking for a Social Media Specialist to help our brand reach and engage more consumers across core markets (UK & Ireland, US, and rest of the world) through creative community engagement across all digital platforms.

Responsibilities

• Act as a guardian for the brand, ensuring all campaigns represent our mission and values.
• Plan, execute, and measure the success of social and community‑led brand campaigns.
• Support the Brand Manager in coordinating channels and teams for key brand campaigns and product launches.
• Manage critical paths from concept to delivery in line with Brand Manager direction.
• Engage actively with the fitness community, seeking ways to connect Sweaty Betty digitally and physically with local and international audiences.
• Build and nurture a network of store ambassadors, meeting regularly in stores, capturing content, and building relationships.
• Collaborate with the Sweaty Betty Foundation to align messaging on relevant social channels.
• Manage social calendars, schedule posts, write captions, and respond to consumer moments.
• Serve as the day‑to‑day contact for store ambassadors, briefing and supporting them to produce high‑quality content.
• Stay culturally aware, identifying opportunities for socially led content and proactively creating it.
• Work collaboratively with other brand experts and channels to deliver best‑in‑class social & digital initiatives that increase brand awareness.
• Schedule and upload posts across all platforms.
• Drive innovation by exploring new features on existing platforms and expanding to new platform opportunities.
• Ensure all social output aligns with brand tone of voice and guidelines.
• Create best practices and guidelines for brand team, influencers, store managers, and contributors.
• Support execution of brand events, managing relevant POS, food & beverage, content, and talent requirements.
• Spend one day per week in the field nurturing relationships and identifying opportunities.

Qualifications

• Proven experience executing full‑funnel, 360° marketing campaigns in the lifestyle or related industry.
• Ability to drive brand awareness and consumer engagement across social channels.
• Experience managing a global social account (desired).
• Expertise in consumer behaviour, category dynamics, and cultural landscapes to create compelling brand stories.
• Deep knowledge of the social media landscape.
• Strong understanding of the activewear market and community; know who is culturally relevant.
• Excellent collaboration skills, working effectively with internal teams and external partners.
• Strong ability to support cross‑functional projects and drive marketing initiatives.
• Can‑do attitude and willingness to roll up sleeves and get stuck in.
• Strong analytical skills to develop and analyse performance metrics, optimising marketing efforts to achieve business results.
• Experience building communities both online and in person.
• Experience in event planning and execution.

Equal Opportunity Employer

We are committed to equal employment opportunities for all applicants. We consider applicants from all backgrounds and strive to make our job advertising inclusive.