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- Tasks: Engage with the fitness community and create impactful social media campaigns.
- Company: Join Sweaty Betty, a vibrant brand passionate about fitness and community.
- Benefits: Competitive salary, flexible working hours, and opportunities for personal growth.
- Other info: Dynamic role with a focus on creativity and community engagement.
- Why this job: Be a key player in shaping our brand's voice and connecting with fitness enthusiasts.
- Qualifications: Experience in social media marketing and a passion for lifestyle brands.
The predicted salary is between 30000 - 40000 £ per year.
About the role
We’re looking for a Social Media Specialist to help our brand reach and engage more consumers across core markets (UK & Ireland, US, and rest of the world) through creative community engagement across all digital platforms.
Responsibilities
- Act as a guardian for the brand, ensuring all campaigns represent our mission and values.
- Plan, execute, and measure the success of social and community‑led brand campaigns.
- Support the Brand Manager in coordinating channels and teams for key brand campaigns and product launches.
- Manage critical paths from concept to delivery in line with Brand Manager direction.
- Engage actively with the fitness community, seeking ways to connect Sweaty Betty digitally and physically with local and international audiences.
- Build and nurture a network of store ambassadors, meeting regularly in stores, capturing content, and building relationships.
- Collaborate with the Sweaty Betty Foundation to align messaging on relevant social channels.
- Manage social calendars, schedule posts, write captions, and respond to consumer moments.
- Serve as the day‑to‑day contact for store ambassadors, briefing and supporting them to produce high‑quality content.
- Stay culturally aware, identifying opportunities for socially led content and proactively creating it.
- Work collaboratively with other brand experts and channels to deliver best‑in‑class social & digital initiatives that increase brand awareness.
- Schedule and upload posts across all platforms.
- Drive innovation by exploring new features on existing platforms and expanding to new platform opportunities.
- Ensure all social output aligns with brand tone of voice and guidelines.
- Create best practices and guidelines for brand team, influencers, store managers, and contributors.
- Support execution of brand events, managing relevant POS, food & beverage, content, and talent requirements.
- Spend one day per week in the field nurturing relationships and identifying opportunities.
Qualifications
- Proven experience executing full‑funnel, 360° marketing campaigns in the lifestyle or related industry.
- Ability to drive brand awareness and consumer engagement across social channels.
- Experience managing a global social.
Social Media Specialist - Sweaty Betty - 12m FTC in London employer: WOLVERINE
Contact Detail:
WOLVERINE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Specialist - Sweaty Betty - 12m FTC in London
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing your own engaging content that aligns with Sweaty Betty's brand values. This not only demonstrates your skills but also shows your passion for the fitness community.
✨Tip Number 2
Network like a pro! Connect with current and former employees on LinkedIn, and don’t hesitate to reach out for insights about the company culture and the role. Building relationships can give you an edge in the hiring process.
✨Tip Number 3
Prepare for the interview by researching recent campaigns and trends in the fitness industry. Bring fresh ideas to the table that could elevate Sweaty Betty’s social media presence. We love seeing candidates who are proactive and innovative!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Sweaty Betty team. Let’s make it happen!
We think you need these skills to ace Social Media Specialist - Sweaty Betty - 12m FTC in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Sweaty Betty shine through! Share why you’re excited about the brand and how you can help engage the community. We want to see your enthusiasm for fitness and social media!
Tailor Your Experience: Make sure to highlight your relevant experience in executing marketing campaigns. We’re looking for someone who knows their stuff, so be specific about your past roles and how they relate to what we do at Sweaty Betty.
Be Creative with Your Writing: Since this role is all about engaging with our audience, show off your creative flair in your application. Use a tone that reflects our brand voice and don’t be afraid to inject some personality into your writing!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at WOLVERINE
✨Know the Brand Inside Out
Before your interview, dive deep into Sweaty Betty's mission, values, and recent campaigns. Familiarise yourself with their social media presence and community engagement strategies. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Creativity
Prepare to discuss specific examples of past campaigns you've executed. Highlight your creative approach to community engagement and how you measured success. Think about innovative ideas you could bring to Sweaty Betty that resonate with their audience and enhance brand awareness.
✨Engage with the Fitness Community
Since the role involves connecting with the fitness community, be ready to share how you've previously engaged with similar audiences. Discuss any experience you have in building relationships with influencers or store ambassadors, and how you can leverage those connections for Sweaty Betty.
✨Stay Culturally Relevant
Demonstrate your awareness of current trends and cultural moments that could impact social media content. Be prepared to suggest how you would identify and create socially led content that aligns with Sweaty Betty’s brand voice. This shows you're proactive and in tune with the ever-evolving digital landscape.