At a Glance
- Tasks: Lead data-driven media strategies and optimise campaigns for growth.
- Company: Join Sweaty Betty, a vibrant community empowering women through fitness.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Be part of a diverse team committed to empowerment and inclusion.
- Why this job: Make a real impact in a dynamic role at the heart of our marketing efforts.
- Qualifications: Experience in growth marketing and strong analytical skills required.
The predicted salary is between 36000 - 60000 € per year.
At Sweaty Betty, we are more than just a global activewear and lifestyle brand for women. We are also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. If you want to join us on the next chapter of our adventure, you are in the right place. This is an exciting opportunity to join us as a Media Effectiveness Manager.
Our Values:
- WE REALLY CARE
- FIRST, BEST, BRAVEST
- OUR STRENGTH IS IN EACH OTHER
- STAND UP, SPEAK UP, SHOUT OUT
About the Role
We are looking for a highly analytical and collaborative Media Effectiveness Manager to join our Paid Media team. This role sits at the centre of our performance ecosystem, bringing together all paid channels into a unified view, shaping how we invest our media budgets, and ensuring we are driving sustainable, data-led growth.
You will partner closely with channel specialists, analytics, our attribution partner, and CRO to optimise spend, shape our measurement roadmap, and rigorously evaluate incrementality across channels. This is an exciting opportunity for someone who thrives at the intersection of data, strategy, experimentation, and cross-functional collaboration.
Key Responsibilities
- Develop and maintain a holistic, cross-channel view of paid media performance.
- Consolidate insights from individual channel managers into a cohesive narrative that informs strategy and investment decisions.
- Identify opportunities across channels to drive incremental revenue and improve efficiency.
- Conduct audience research, competitor analysis, and market testing to uncover new opportunities.
- Collaborate with product, brand, and e-commerce teams to align marketing activity with business objectives.
- Act as the internal owner of cross-channel budget allocation.
- Partner with our attribution provider to ensure budget decisions align with incrementality and cross-channel value.
- Lead the development of the paid media measurement roadmap.
- Design and coordinate incrementality experiments across channels (e.g., geo tests, audience splits, holdouts).
- Work closely with the CRO Manager to ensure landing page performance, conversion strategies, and testing plans align with paid media efforts.
- Influence cross-functional stakeholders through clear storytelling and strong analytical rationale.
Skills & Experience Required
- Proven experience in growth marketing, paid media, marketing analytics, or performance measurement.
- Strong understanding of attribution (MMM, MTA, incrementality) and how to balance it with in-platform signals.
- Hands-on experience designing, analysing, or coordinating marketing experiments.
- Excellent quantitative skills with the ability to translate complex data into actionable insights.
- Strong cross-functional communication and stakeholder management skills.
Who You Are
- Curious, data-driven, and focused on understanding what truly drives growth.
- A natural collaborator with strong influencing skills.
- Proactive, organised, and able to balance both strategic work and hands-on execution.
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
Media Effectiveness Manager - Sweaty Betty in London employer: WOLVERINE
At Sweaty Betty, we pride ourselves on being more than just a global activewear brand; we foster a vibrant community that empowers women through fitness. Our collaborative work culture encourages innovation and personal growth, offering employees the chance to thrive in a supportive environment while contributing to meaningful projects. With a strong commitment to diversity, equity, and inclusion, we ensure that every voice is heard and valued, making us an exceptional employer for those looking to make a positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Media Effectiveness Manager - Sweaty Betty in London
✨Tip Number 1
Get to know the company culture! Before your interview, dive into Sweaty Betty's values and community spirit. Show us how you resonate with our mission and how you can contribute to our vibrant team.
✨Tip Number 2
Prepare for a data-driven discussion! Brush up on your analytical skills and be ready to share examples of how you've used data to drive growth in previous roles. We love candidates who can turn numbers into actionable insights.
✨Tip Number 3
Practice your storytelling! When discussing your past experiences, frame them in a way that highlights your collaborative spirit and how you’ve influenced cross-functional teams. We want to see how you can connect the dots!
✨Tip Number 4
Don’t forget to ask questions! Show us your curiosity by preparing thoughtful questions about our media strategies and future initiatives. This not only demonstrates your interest but also helps you gauge if we’re the right fit for you.
We think you need these skills to ace Media Effectiveness Manager - Sweaty Betty in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role and our brand shine through. We want to see how much you care about fitness and empowering women, so don’t hold back!
Be Data-Driven:Since this role is all about media effectiveness, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive decisions in previous roles – we love a good success story!
Tailor Your Application:Don’t just send a generic application! Take the time to align your experience with the key responsibilities and values mentioned in the job description. Show us why you’re the perfect fit for Sweaty Betty.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at WOLVERINE
✨Know Your Numbers
As a Media Effectiveness Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to paid media performance and be ready to discuss how you've used data to drive decisions in past roles. Show them you can turn numbers into actionable insights!
✨Collaborate Like a Pro
This role is all about cross-functional collaboration. Prepare examples of how you've worked with different teams, like product or analytics, to achieve common goals. Highlight your communication skills and how you influence stakeholders with clear storytelling.
✨Experimentation is Key
Sweaty Betty values innovation, so be ready to talk about your experience with marketing experiments. Share specific examples of campaigns you've launched, what you learned from them, and how you iterated based on results. They want to see your hands-on approach!
✨Align with Their Values
Familiarise yourself with Sweaty Betty's core values. Think about how your personal values align with theirs, especially around community and empowerment. Be prepared to discuss how you embody these values in your work and how you can contribute to their mission.
