Head of Analytics - Sweaty Betty in London

We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we have been on a global mission to empower women through fitness and beyond. By uniting a global community of women—our sisterhood—we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. This is an exciting opportunity to join us as we continue our mission to empower women through fitness and beyond.

Our Values

• WE REALLY CARE
• FIRST, BEST, BRAVEST
• OUR STRENGTH IS IN EACH OTHER
• STAND UP, SPEAK UP, SHOUT OUT

Key Responsibilities

• Strategy & Leadership: Set the long-term vision for analytics and translate it into clear quarterly roadmaps and operational plans. Build, mentor and grow a high-performing analytics team, including hiring, developing talent, and establishing operating rhythms that promote excellence, collaboration and accountability. Define measurement frameworks, KPI governance and data standards to ensure the business has consistent, trusted metrics. Champion a culture of data-driven decision making, improving data accessibility, literacy and adoption across all teams.
• Commercial & Customer Insights: Lead analysis across eCommerce, Stores, Product, Marketing and Customer Care to uncover opportunities that improve conversion, engagement, retention and lifetime value. Elevate customer and consumer insight across digital and physical touchpoints, ensuring decisions are anchored in behavioural, transactional and journey-based data. Partner closely with Digital Product to design, measure and interpret experiments, feature impact and customer experience enhancements. Translate complex insights into compelling, action-oriented narratives for senior leaders, ensuring analytics informs business strategy and tactical execution.
• Analytics Delivery & Operational Excellence: Oversee the delivery of high-impact analytics workload, including ad-hoc analysis, diagnostic deep-dives, root cause investigations and risk assessments. Build and scale reporting, dashboards and self-serve tools that democratise data and empower teams to independently access insights. Maintain exceptional standards of clarity, speed and analytical rigor across all outputs. Ensure documentation, definitions and analytical processes support consistency and operational efficiency.
• Data, Technology & AI Partnership: Partner with global teams across Data Engineering, Data Products, Tech and AI to deliver robust, scalable data assets and analytical products. Own data quality oversight from the business side, ensuring accurate, complete and reliable data pipelines and definitions. Drive the responsible adoption of AI and advanced analytics techniques, ensuring best practice in model usage, automation, predictive analytics and decision-support tools. Evaluate new data capabilities, tools and technologies that can enhance the speed, depth and impact of the analytics function.

What We’re Looking For

• Technical & Analytical Expertise: Strong proficiency in SQL and Python. Expertise in data visualisation tools (e.g., Power BI, Tableau, Looker). Experience working with modern data platforms (e.g., Snowflake, Azure Synapse, Databricks). Ability to interrogate multiple complex data sets, identify patterns and develop analytical frameworks that support decision-making.
• Leadership & Influence: Proven experience leading an analytics function within a scaling or global organisation. Demonstrated ability to influence senior executives and cross-functional partners with clear, compelling storytelling and evidence-led recommendations. Experience developing team capability, shaping career pathways and building a cohesive, empowered analytics culture.
• Commercial & Strategic Acumen: Deep understanding of how digital commerce, retail, product and marketing levers drive business performance. Strong ability to interpret KPIs and market signals, connect data points, and propose strategic actions that move the business forward. Comfort balancing strategic priorities with hands-on analytical involvement when needed.

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world. We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider all applicants for jobs and working harder to make our job advertising more inclusive. Our DEI mission is to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners. We know we’re on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren’t up for doing the hard work and breaking the mould, we wouldn’t be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.