International Sales Executive - Merrell

Responsible for driving sales and cultivating partner relationships across the EMEA region, focusing on account growth, partnership management and market positioning of Merrell’s products.

Business Development & Growth

• Identify and implement strategies to drive revenue, margin, and market share growth across EMEA 3P markets.
• Promote brand positioning and ensure partner alignment with global and regional strategic priorities.
• Identify, develop and onboard new partners spanning single or multiple territories.
• Build strong, trust‑based relationships with partners to ensure long‑term success.
• Negotiate contracts, pricing, and commercial terms within company policy.
• Manage and develop existing partner relationships, ensuring operational excellence and client satisfaction.
• Coordinate with owned business, sales leads and PLMs to deliver a unified multi‑channel approach for pan‑European clients.
• Manage and develop seasonal GTM process to enhance partner experience and ensure unified and impactful product launches.
• Support partner sell‑ins, range presentations, and trade events to promote the brand and generate new opportunities.
• Develop DTC channel with a focus on regional e‑commerce platform alignment to build consistency in brand tone of voice and identify and implement KPIs with partners aligned to owned market strategy.
• Where identified, support re‑patriation of 3P markets.

Operational Execution & Alignment

• Act as the key liaison between partners and internal teams (Operations, Product, Planning, Marketing, Compliance & Legal).
• Coordinate with Operations team to ensure order accuracy, timeliness, and compliance across all markets.
• Monitor in‑season performance and address issues proactively to optimise growth opportunities.

Marketing & Product Development

• Partner with Marketing to develop localised campaigns aligned with brand values and seasonal priorities.
• Contribute to range planning to ensure identified regional market needs and partner opportunities are catered for during the GTM process.

Performance Insight & Reporting

• Produce accurate sales forecasts, performance reports, and actionable insights for internal stakeholders and external partners.
• Complete market visit reports highlighting brand positioning, competitor insights, opportunities and actions to improve brand performance.
• Input into EMEA 3P strategy.

Measures of Success (KPIs)

• Achievement of EMEA 3P revenue and profit growth targets.
• Acquisition, activation & growth of new partners.
• Growth and profitability of existing partners.
• Forecast accuracy and margin performance.
• Forecast & financial planning accuracy.
• Partner satisfaction, performance, and compliance across markets managed.

Experience & Qualifications

• Commercial sales experience in footwear or activewear across wholesale and/or International channels desired.
• Proven record in business development, negotiation, and account/partner management.
• Strong understanding of international trade, governance, and market entry strategies.
• Experience managing multi‑market accounts/partners across a wide geographic area.
• Excellent communication skills, written & verbal and secondary language skills advantageous.
• Advanced commercial and financial acumen (budgeting, forecasting & analysis).
• Excellent negotiation, communication, and relationship management skills.
• Strong organisational and analytical capabilities; proficient in Excel, PowerPoint.
• Order management experience (SAP or similar system preferred).
• Skilled at presenting product, trend, and performance insights to partners and internal teams.

Personal Attributes

• Commercially astute and globally minded.
• Proactive, organised, and detail‑oriented.
• Resilient and resourceful under pressure.
• Passionate about the footwear sector and brand growth across international markets.
• Extensive international travel required with some travel taking place outside of core working hours or over weekends.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.