Copywriter - Sweaty Betty in London

We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. This includes using responsibly sourced materials, launching our first-ever FemTech collection designed to keep you moving through menstruation, maternity and menopause, and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.

This is an exciting opportunity to join us as a Copywriter as we continue our mission to empower women through fitness and beyond. You will be responsible for writing on-brand copy across our marketing channels, including our website, product copy, emails, ads and blogs.

Your SB Journey:

• Work with the Copy Manager to create brilliant copy, ensuring all communications are brand-enhancing and consumer-focused.
• Write copy across different channels.
• Maintain a strong sense of commercial, brand and technical awareness, whilst keeping up to date with current trends.
• Work closely with the web team to ensure all content is on brand and up to date.
• Create content for the Sweaty Betty blog, focusing on SEO friendly content.
• Brainstorm copy ideas.
• Write engaging and accurate product copy.
• Keep the brand team’s product directory up to date with product research.

Skills & Experience:

• Experience of at least 2-3 years, working within a global digital lifestyle or retail brand.
• A natural storyteller with excellent writing, subbing and editing skills.
• A meticulous eye for detail and a strong understanding of grammar and punctuation.
• Detail-oriented team player with creative problem solving and excellent communication skills.
• An ability to manage multiple projects in a fast-paced environment.
• A confident, approachable and considerate character.
• A positive approach to your work; open to receiving constructive feedback.
• PC literate with working knowledge of Outlook and Microsoft Office.

Our DEI Commitment: We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities.

Our DEI mission is to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners.