UK Community Marketing Rep - Saucony

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation. We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honouring our IncrediRUN Foam as a major leap forward in footwear tech.

POSITION SUMMARY

As an integral part of our marketing team, your role is to strategically position the brand at the heart of the running culture and enhance brand presence within the region by means of community marketing initiatives and partnerships. You are deeply immersed in and closely connected with the running community, which will enable you to cultivate a prominent physical and digital Saucony community. Serving as genuine brand ambassadors, you will represent Saucony, fostering engagement with end-consumers and effectively conveying our seasonal marketing narratives at events, within retail settings as well in the digital environment of the brand. Maintaining strong relationships with both, the community and our numerous retail partners is paramount for our Community Marketing Rep. This role will be split between London (60%) and the rest of the UK, with a strong focus on communities and retailers across the country (40%).

KEY ACCOUNTABILITIES

• Collaborating with running clubs, non-profit organisations and brand ambassadors to assemble a team dedicated to engaging the community and promoting brand perception.
• Act as the brand’s vigilant observers and communicators, conveying our brand positioning, monitoring competitors and reporting on potential competitive activities.
• Craft genuine social media content to enhance the brand’s community-oriented approach through digital platforms.
• Boosting the community database through the implementation of tailored customer acquisition strategies.
• Promoting brand visibility within the core of the running culture in the EMEA region through the organization, implementation, and engagement in major running events.
• Offering assistance and education to local retail staff in order to uphold and adhere to in-store brand marketing standards, as well as consistently offering product education and guidance on DTC platforms.
• Creating and implementing community events to drive consumer love at run specialty and sporting good stores.
• Coordinating community marketing initiatives with regional wholesale partners.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Your enthusiasm for community is matched by your passion for running and experiencing it to the fullest.
• You have a strong connection to the current events and activities taking place within the running community.
• You have a robust background in event planning.
• You strive for the most effective solutions, prioritising what is right over what is convenient.
• You are able to confidently talk about brand and have a creative awareness.
• You have an affinity to running and/or an active lifestyle.
• You are an excellent communicator in English.
• You have high energy levels and are able to work flexibly, including weekend work.
• You come with strong people skills with the ability to develop and maintain relationships with the consumer, key retailers and their staff.
• A professional background in crafting social media content is a plus.
• Working knowledge of products both Saucony styles and of our competitors.