Senior Marketing Manager, Brand Experience - Saucony

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation. We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech.

Saucony EMEA is evolving its events strategy to be a core driver of brand growth, cultural relevance and consumer engagement across the region. Events are a critical brand-building platform creating immersive experiences that connect product, community and culture across both offline and online channels. This role will lead the development of Saucony’s full EMEA brand experience ecosystem, spanning major events, owned IP, community activations and retail experiences.

Your Role

• Define and lead the EMEA event strategy across all tiers of events including major marathons, owned flagship events and community activations.
• Oversee integration of retail and in-store brand experience as part of a unified IRL brand ecosystem.
• Act as the strategic lead ensuring Saucony shows up in bold, premium and culturally relevant ways.
• Lead cross-functional coordination across marketing channels including social, content, digital, e-commerce, retail and community.
• Manage and develop direct reports, acting as a centre of excellence for events and brand experience.

Key Accountabilities

• Define and own the EMEA event strategy and portfolio, aligning to brand and commercial priorities.
• Set KPIs and growth metrics for all brand events.
• Own end-to-end event partnership management from planning through execution.
• Lead cross-channel amplification ensuring events are integrated across all marketing touchpoints.
• Partner with regional teams to deliver local activations and integrate community ecosystems including run clubs.
• Develop scalable frameworks, toolkits and guidelines for regional and community teams.
• Act as a strategic advisor to local teams in partnerships and stakeholder management.
• Lead development of bold and innovative participant experiences aligned to target consumer.
• Manage budgets in collaboration with regional teams and track ROI.
• Build reporting frameworks and provide regular stakeholder updates.
• Track and share learnings and insights across the organisation.
• Identify new event opportunities and partnerships.
• Oversee retail experience integration through direct report ownership.
• Lead flagship owned events such as Saucony London 10K as scalable brand platforms.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.