Senior Site Merchandiser - Chaco in Manchester

Chaco is an iconic outdoor brand, known widely for our Z/sandal, and has a growing lifestyle footwear and dynamic accessories offering. Chaco has a tribe of loyal consumers we’ve created remarkable connections with known as Chaco Nation. For life enthusiasts, Chaco is the vibrant adventure companion that empowers people to do what makes them feel most alive.

The Senior Site Merchandiser develops, owns and leads the strategic ecommerce merchandising function in order to maximize consumer experience and drive revenue growth for the brand.

• Maintains deep expertise of the brand, its consumers, and its products to present a compelling story online and maximize revenue and conversion.
• Partner with ecommerce buyer and content manager and brand marketing and product development teams to plan and execute seasonal marketing features based on key brand stories, seasonality, forecasts, selling trends, and available inventory.
• Collaborate on exclusive product offerings.
• Own and determine the strategy for site taxonomy and style categorization to facilitate product browsing and conversion.
• Provide ongoing leadership in the area of seasonal merchandising plans to create a compelling consumer experience and to effectively present product stories in an integrated manner across all ecommerce touch points (site, email, social, display etc.).
• Recommend and drive seasonal promotional plans to maximize revenue and achieve gross margin targets, in direct partnership with buying and planning.
• Determine KPIs and use reporting and web analytics tools such as Google Analytics to create new reports, analyze data, and make appropriate recommendations for experience and product presentation performance.
• Provide summary of findings to senior leadership members.
• Identify and propose optimization projects.
• Drive A/B testing to optimize conversion performance.
• Identify business needs, lead researching the marketplace and competitive set for best practices, trends, new ideas and actions to be taken related to the online consumer shopping experience and site presentation.
• Maintain in-depth knowledge of SEO and partner with ecommerce marketing to support SEO initiatives.
• Provide ongoing leadership and troubleshooting support for other team members.
• Develop long term product cross sell and upsell strategies.
• Influence brand product and marketing teams to proactively support strategies through resource investments.
• Collaborate with technology and marketing teams to drive strategies across programs.
• Develop deep understanding of profitability drivers by category, and by fulfillment channel, leveraging site experience and frequency fulfillment to drive sustainable digital growth.
• Provide in-depth guest, business, and financial analysis for key strategic initiatives, launches, seasons, etc.

• Bachelor’s degree, preferably in Business, Merchandising, or Mathematics background.
• 6-8 years of online merchandising experience, preferably in a direct-to-consumer environment, including experience working with both buying and/or planning as well as site merchandising.
• Experience with web technology platforms/working with a content management system to update pages.
• Exceptional quantitative/analytical skills necessary.
• Exceptional organizational and communication skills; Ability to present to Sr. Leadership and tailor presentation to audience.
• Ability to work at both the strategic and tactical levels.
• Excellent understanding and passion for websites, UI and Visual Site Merchandising.
• Strong Product knowledge of footwear & apparel required.
• Proficient knowledge of MS Outlook, Excel, Word, PowerPoint – advanced Excel skills preferred.
• Ability to analyze and synthesize data, to make data-based decisions and recommendations.
• Ability to influence others of all levels including executive leaders within eCommerce, brand, and cross-functional teams.

Normal office environment. Some travel may be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.