At a Glance
- Tasks: Lead Paid Social and Display campaigns to empower women through fitness.
- Company: Join Sweaty Betty, a brand dedicated to women's fitness and empowerment.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Other info: Inspire and lead a talented team while exploring new marketing technologies.
- Why this job: Make a real impact in women's fitness while driving innovative marketing strategies.
- Qualifications: 5+ years in biddable strategy with strong expertise in social media and analytics.
The predicted salary is between 50000 - 65000 £ per year.
This is an exciting opportunity to join us as a Paid Social and Display Manager as we continue our mission to empower women through fitness and beyond. In this role, you will lead the regional strategy and day‑to‑day management of Sweaty Betty’s Paid Social and Display channels, working closely with ecommerce, brand, creative, analytics and trade teams to deliver best‑in‑class campaigns that drive both immediate commercial results and long‑term brand affinity.
You will oversee budget allocation across platforms in partnership with the wider Digital and Finance teams, while acting as the key link between Paid Media and Creative, ensuring campaign messaging is aligned and performance insights are shared effectively. As the subject‑matter expert, you will present innovative ideas and strategic recommendations to senior stakeholders across the business, manage and develop two direct reports, and regularly report on channel performance.
You will also be responsible for driving innovation across the Paid Social and Display strategy through a robust test‑and‑learn approach, exploring new partners, technologies and opportunities in collaboration with key internal teams.
What we are looking for:
- Expert experience managing, executing, and delivering campaigns across Paid Social, Video & Display
- Experience creating and implementing social strategies and in executing testing plans/roadmaps.
- Proven experience identifying and activating platform innovations through Alpha / Beta adoption.
- Strong knowledge of managing performance led campaigns and a detailed understanding of the Facebook pixel.
- An analytical, data driven methodology to building strategy and mapping out clear KPIs for biddable success that align with business growth and CPA/CAC targets – thinking long‑term, while also being able to react quickly to changes in trade and the digital landscape.
- Ability to present results and recommendations to multiple stakeholders clearly and concisely.
- Deep understanding of optimization levers and proven ability to maximize performance.
- Previous experience managing campaigns with large budgets and across multiple markets
- Excellent attention to detail, both in campaign set up / QA’ing and reporting.
- Comprehensive understanding of, and experience working across, both commonplace and emerging social media, video, and display marketing channels.
- A strong team leader with the ability to drive, inspire and motivate a team by providing clear developmental goals, positivity, and a depth of biddable knowledge.
The Must Haves:
- 5+ years’ experience leading biddable strategy for relevant ecommerce retail brands either in house or through an agency
- 100% fluent within the META platform including, campaign structure, QA, reporting, analysis, feed & pixel technical set up
- Experience managing large budgets, line managing specialist teams and building bespoke regional first strategies
Paid Social & Display Manager - Sweaty Betty in London employer: WOLVERINE WORLDWIDE INC
Sweaty Betty is an exceptional employer that prioritises employee growth and development, offering excellent training opportunities and a generous clothing allowance. With a vibrant work culture that encourages teamwork and a commitment to customer service, employees enjoy a supportive environment where they can thrive. Located in a dynamic retail setting, the company also provides attractive benefits such as a health cash plan, quarterly bonuses, and a substantial discount on merchandise, making it a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social & Display Manager - Sweaty Betty in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WOLVERINE WORLDWIDE INC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WOLVERINE WORLDWIDE INC are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Paid Social & Display Manager - Sweaty Betty in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WOLVERINE WORLDWIDE INC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WOLVERINE WORLDWIDE INC:Show us that you’ve done your homework! In your application, briefly mention what you admire about WOLVERINE WORLDWIDE INC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WOLVERINE WORLDWIDE INC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WOLVERINE WORLDWIDE INC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WOLVERINE WORLDWIDE INC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
