Head of Paid Media - 12M FTC - Sweaty Betty in London

We burst onto the scene as the OGs of female-first activewear back in 1998. Since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.

Our Values

• WE REALLY CARE
• FIRST, BEST, BRAVEST
• OUR STRENGTH IS IN EACH OTHER
• STAND UP, SPEAK UP, SHOUT OUT

We are looking for an experienced Paid Media Lead to cover a maternity leave and take ownership of our paid media performance across key channels, with a strong focus on growth, efficiency, and brand alignment. This role will be responsible for the day-to-day management, optimisation, and strategic delivery of paid media activity, working closely with internal stakeholders and external partners to drive profitable customer acquisition and revenue growth. The ideal candidate is hands-on, commercially minded, and confident operating in a fast-paced, performance-driven Ecommerce environment.

Key Responsibilities

• Strategy & Performance
  • Own the paid media strategy across core performance channels (e.g. Paid Social, Paid Search, Display, Affiliates)
  • Deliver against core KPIs including revenue, ROAS, CPA, and new customer acquisition
  • Manage and optimise budgets effectively to maximise performance and efficiency
  • Translate high-level business goals into clear paid media plans and channel strategies
• Channel Management
  • Oversee day-to-day execution and optimisation of campaigns across all paid channels
  • Ensure best-practice testing frameworks are in place for creative, audiences, formats, and messaging
  • Work closely with creative and brand teams to ensure ads are on-brand, performance-led, and insight-driven
  • Monitor platform trends, updates, and opportunities to keep activity competitive and innovative
• Reporting & Insights
  • Own weekly and monthly reporting on paid media performance, providing clear insights and actionable recommendations
  • Analyse performance data to identify opportunities for growth, efficiency, and scale
  • Communicate performance clearly to senior stakeholders, balancing detail with commercial insight
• Stakeholder & Agency Management
  • Proactively influence stakeholders using performance data, insights, and commercial rationale
  • Work cross-functionally to plan and deliver key trading moments, campaigns, and launches
  • Support the development of internal paid media processes, ways of working, and channel best practice as the team evolves
  • Contribute to future agency evaluation or onboarding preparations, helping define requirements and ways of working as needed
  • Collaborate cross-functionally with Ecommerce, Trading, Analytics, CRM, and Brand teams
• Team Leadership
  • Manage and support paid media team members, providing guidance, feedback, and direction
  • Prioritise workloads and ensure delivery against key trading moments and campaigns
  • Contribute to a positive, collaborative, and performance-focused team culture

Key Skills & Experience

• Proven experience in a senior paid media or performance marketing role (ecommerce experience essential)
• Strong hands-on knowledge of Paid Social and Paid Search platforms
• Confident budget owner with a strong understanding of incrementality and performance measurement
• Highly analytical, with the ability to turn data into clear actions and decisions
• Experience managing agencies and/or junior team members
• Comfortable presenting performance and recommendations to senior stakeholders
• Organised, proactive, and able to operate independently during a fixed-term contract

Nice to Have

• Experience working in fashion, retail, or consumer brands
• Exposure to international markets
• Understanding of broader digital marketing ecosystem (CRM, organic, CRO)

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world. We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive. Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners." We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.