Vp Of Ecommerce in England

For over 40 years, Merrell has been sharing the simple power of being outside with everyone, because we believe in the positive benefits of the outdoors. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and telling amazing stories that encourage people to get outside every day, whether in the city or on the trail.

Wolverine Worldwide is a Great Place To Work Certified™ company, underscoring its commitment to prioritising employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritise employee experience, based on employees' survey feedback on trust, camaraderie, and appreciation in the workplace.

The Vice President of eCommerce will play a key role in this transformation as a member of Merrell's leadership team, reporting directly to the Global Brand President. We are looking for a hungry leader, with strategic vision, focused on execution excellence and a history of overcoming obstacles, by thinking outside the box and coming up with creative solutions to drive the commercial growth of the brand. This leader will partner with cross-functional leaders to drive digital growth, enhance the consumer journey, and integrate eCommerce across all brand touchpoints to deliver a best-in-class omni-channel experience.

• eCommerce Strategy
  • Lead and execute a 5-year strategy to drive the commercial growth of the brand in eCommerce under the direction of the global president to ensure all milestones are achieved.
  • Own the eCommerce P&L, delivering upon our revenue and profit plans by building strategies to support revenue goals, and managing the day-to-day operations of a dynamic omni-channel business.
  • Oversee performance against digital KPIs to ensure commercial targets, profitability, and long-term growth are achieved.
  • Oversee all aspects of our online business, inclusive of: channel strategy, site merchandising, user experience, site optimization and performance-based marketing in support of building a best-in-class digital ecosystem.
  • Lead the omni-channel integration of eCommerce to other parts of our business (retail stores, customer satisfaction, distribution, marketing).
  • Translate the eCommerce vision and strategy into a technical and commercial roadmap that is aligned to our financial & brand goals.
  • Partner with global and regional teams to align on digital strategy and share best practices.
• Consumer Journey & Consumer Experience
  • Develop and execute a best-in-class digital consumer experience strategy, including segmented customer journeys that drive acquisition, conversion, retention, and satisfaction.
  • Balance profitability and customers' LTV through continuous improvement on the site experience and a laser-like focus on customer satisfaction.
  • Continuously identify, test and implement new marketing channels while measuring existing channels for a portfolio effect which drives proper KPIs.
  • Partner with IT leaders to drive digital innovations that help build the fullest expression of the Merrell brand, to acquire new fans and drive brand loyalty.
• Driving Annual Commercial Growth
  • Ensure quarterly and annual sales and margin goals are met across our key eCommerce sites.
  • Oversee daily eCommerce operations including, online merchandising, operations, promotion, and content execution.
  • In partnership with merchandising and supply chain, monitor onsite assortment strategy, visual e-merchandising and inventory levels to ensure appropriate in-stock positions on all eCommerce channels.
  • Lead reporting and analytics across all channels, providing real-time insights and recommendations to optimise performance and inform strategic decisions.
  • Leverage data, business analysis, and consumer insights to forecast sales, inform strategy, and enhance the overall consumer experience.
  • Maintain and evolve a robust testing framework to expand the volume & pace of learning across the business.
  • Collaborate with the marketing team to create annual performance marketing strategy ensuring aligned eCommerce business goals are achieved in terms of awareness, traffic, and conversion.
  • Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimisation.
• People Leadership
  • Lead and develop a high-performing eCommerce team focused on driving the business performance of the eCommerce site ensuring that they are on track to achieve and exceed internal and industry benchmarks.
  • Foster collaboration cross-functionally with stakeholders throughout the organization to ensure alignment, optimise content, awareness and buy-in - raise/escalate issues to ensure smooth process from creation through execution.
  • Consult on cross-functional projects to ensure eCommerce principles are incorporated.

• Strategic Thinking: Ability to set long-term vision while executing short-term priorities.
• Consumer-Centric Mindset: Deep understanding of digital consumer behaviour and expectations.
• Executive Presence: Experience presenting to senior stakeholders and leading through influence.
• Analytical Rigor: Strong data orientation with the ability to translate insights into action.
• Cross-Functional Influence: Proven ability to lead through influence in a global matrixed organization.
• Innovation & Agility: Comfortable navigating ambiguity and driving change in a fast-paced environment.
• Leadership & Team Development: Skilled at building, mentoring, and scaling high-performing teams.

• 15+ years of eCommerce experience, with at least 8 years in a senior leadership role with a strong focus on retail or a related industry.
• Proven track record of scaling global eCommerce commercial growth for fast-growing brands.
• Strong business acumen, with the ability to balance long-term strategy and short-term operational execution.
• Entrepreneurial mindset and able to adapt proactive problem-solver who thrives in a fast-paced, dynamic environment.
• Proven ability to own and deliver revenue plans in a fast-paced, high-growth environment.
• eCommerce performance marketing and merchandising exposure with strong understanding of key levers and opportunities.
• Experience in running large projects and programs with significant change & stakeholder management component.
• Understanding of the interplay between online/social and traditional channels.
• A strong track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer subscription product/services, including analytics-based decision-making where success is measured in terms of customer growth, acquisition costs and lifetime value.
• Strong attention to detail and strong organisational skills.
• Keen understanding of leading-edge eCommerce segmentation methodologies and their respective role in marketing communications.
• Strong collaborative skills including leadership; ability to set vision and strategy across a variety of functions, inspire and motivate cross-functional partners and key stakeholders.
• Excellent communication and interpersonal skills, able to inspire and engage teams while aligning with executive leadership.

Normal office environment. Some travel may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, colour, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.