At a Glance
- Tasks: Lead global brand marketing and create impactful campaigns across various channels.
- Company: Join Sweaty Betty, a dynamic brand focused on empowering women through fitness.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape a global brand.
- Other info: Be part of a vibrant team dedicated to innovation and cultural storytelling.
- Why this job: Make a real impact in a senior role while driving creative and commercial success.
- Qualifications: Proven experience in brand marketing and strong leadership skills.
The predicted salary is between 85500 - 104500 £ per year.
Sweaty Betty is seeking a Head of Brand to lead the global brand marketing function, reporting to the VP Marketing.
The role combines creative judgement with commercial accountability, building a high-performing team and delivering integrated campaigns across channels.
You will translate global positioning into strategy, drive 360 campaigns, steward cultural storytelling, and align retail and product storytelling with commercial goals.
This is a senior leadership position with global impact.
Global Brand Director in London employer: Wolverine World Wide, Inc.
At Sweaty Betty, we pride ourselves on being a leading employer that champions diversity, empowerment, and personal growth. Our vibrant work culture fosters collaboration and creativity, allowing employees to thrive while making a meaningful impact in the activewear industry. With a commitment to sustainability and community support, including our Sweaty Betty Foundation, we offer unique opportunities for professional development and a chance to be part of a sisterhood that inspires women globally.
Contact Details:
Wolverine World Wide, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wolverine World Wide, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wolverine World Wide, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wolverine World Wide, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wolverine World Wide, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wolverine World Wide, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wolverine World Wide, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wolverine World Wide, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wolverine World Wide, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wolverine World Wide, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wolverine World Wide, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
