At a Glance
- Tasks: Lead exciting events and create unforgettable brand experiences for Saucony across EMEA.
- Company: Join a dynamic team at Saucony, a leader in the athletic footwear industry.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real impact by shaping how Saucony connects with communities and athletes.
- Qualifications: Proven experience in event management and a passion for brand storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Define and lead the EMEA event strategy across all tiers of events, including major marathons, owned flagship events, and community activations.
- Oversee integration of retail and in‑store brand experience as part of a unified IRL brand ecosystem.
- Act as the strategic lead ensuring Saucony shows up in bold, premium, and culturally relevant ways.
- Lead cross‑functional coordination across marketing channels including social, content, digital, e‑commerce, retail, and community.
- Manage and develop direct reports, acting as a centre of excellence for events and brand experience.
- Define and own the EMEA event strategy and portfolio, aligning to brand and commercial priorities.
- Set KPIs and growth metrics for all brand events.
- Own end‑to‑end event partnership management from planning through execution.
- Lead cross‑channel amplification ensuring events are integrated across all marketing touchpoints.
- Partner with regional teams to deliver local activations and integrate community ecosystems, including run clubs.
- Develop scalable frameworks, toolkits, and guidelines for regional and community teams.
- Act as a strategic advisor to local teams in partnerships and stakeholder management.
- Lead development of bold and innovative participant experiences aligned to target consumers.
- Manage budgets in collaboration with regional teams and track ROI.
- Build reporting frameworks and provide regular stakeholder updates.
- Track and share learnings and insights across the organisation.
- Identify new event opportunities and partnerships.
- Oversee retail experience integration through direct report ownership.
- Lead flagship owned events such as Saucony London 10K as scalable brand platforms.
Senior Marketing Manager, Brand Experience - Saucony employer: Wolverine Europe, Ltd. (United Kingdom)
At Saucony, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Senior Marketing Manager, you'll have the opportunity to lead innovative brand experiences while collaborating with passionate teams across EMEA. We offer robust employee growth opportunities, competitive benefits, and a commitment to diversity, ensuring that every voice is heard and valued in our mission to inspire runners everywhere.
Contact Details:
Wolverine Europe, Ltd. (United Kingdom) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Brand Experience - Saucony
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wolverine Europe, Ltd. (United Kingdom) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wolverine Europe, Ltd. (United Kingdom) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wolverine Europe, Ltd. (United Kingdom) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wolverine Europe, Ltd. (United Kingdom). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Brand Experience - Saucony
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wolverine Europe, Ltd. (United Kingdom). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wolverine Europe, Ltd. (United Kingdom):Show us that you’ve done your homework! In your application, briefly mention what you admire about Wolverine Europe, Ltd. (United Kingdom)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wolverine Europe, Ltd. (United Kingdom)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wolverine Europe, Ltd. (United Kingdom) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wolverine Europe, Ltd. (United Kingdom), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
