At a Glance
- Tasks: Lead exciting events and create unforgettable brand experiences for Saucony across EMEA.
- Company: Join a dynamic team at Saucony, a leader in the athletic footwear industry.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real impact by shaping how Saucony connects with communities and athletes.
- Qualifications: Proven experience in event management and a passion for brand storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Define and lead the EMEA event strategy across all tiers of events, including major marathons, owned flagship events, and community activations.
- Oversee integration of retail and in‑store brand experience as part of a unified IRL brand ecosystem.
- Act as the strategic lead ensuring Saucony shows up in bold, premium, and culturally relevant ways.
- Lead cross‑functional coordination across marketing channels including social, content, digital, e‑commerce, retail, and community.
- Manage and develop direct reports, acting as a centre of excellence for events and brand experience.
- Define and own the EMEA event strategy and portfolio, aligning to brand and commercial priorities.
- Set KPIs and growth metrics for all brand events.
- Own end‑to‑end event partnership management from planning through execution.
- Lead cross‑channel amplification ensuring events are integrated across all marketing touchpoints.
- Partner with regional teams to deliver local activations and integrate community ecosystems, including run clubs.
- Develop scalable frameworks, toolkits, and guidelines for regional and community teams.
- Act as a strategic advisor to local teams in partnerships and stakeholder management.
- Lead development of bold and innovative participant experiences aligned to target consumers.
- Manage budgets in collaboration with regional teams and track ROI.
- Build reporting frameworks and provide regular stakeholder updates.
- Track and share learnings and insights across the organisation.
- Identify new event opportunities and partnerships.
- Oversee retail experience integration through direct report ownership.
- Lead flagship owned events such as Saucony London 10K as scalable brand platforms.
Senior Marketing Manager, Brand Experience - Saucony in London employer: Wolverine Europe, Ltd. (United Kingdom)
At Saucony, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Senior Marketing Manager, you'll have the opportunity to lead innovative brand experiences while collaborating with passionate teams across EMEA. We offer competitive benefits, a commitment to employee growth, and the chance to make a meaningful impact in the running community, all within a dynamic environment that values diversity and creativity.
Contact Details:
Wolverine Europe, Ltd. (United Kingdom) Recruitment Team
We think you need these skills to ace Senior Marketing Manager, Brand Experience - Saucony in London
Event Strategy Development
Cross-Functional Coordination
Brand Experience Management
KPI Setting and Growth Metrics
End-to-End Event Management
Marketing Channel Integration
Stakeholder Management
