DTC Brand Marketing Manager, EMEA - Saucony

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation. We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.

Responsibilities

• Champion owned retail as a key brand-building platform, ensuring stores are fully embedded within the EMEA marketing ecosystem.
• Lead the retail translation and rollout of seasonal campaigns and brand moments, ensuring consistency and impact across all EMEA stores.
• Partner closely with Brand, Product, and Integrated Marketing teams to ensure retail execution is synchronized with EMEA priorities, storytelling, and commercial goals.
• Support the design and continuous evolution of the end-to-end retail experience, delivering meaningful and engaging moments for the consumer.
• Define and implement VM guidelines that elevate product storytelling and ensure consistent execution across the region.
• Develop and roll out clear toolkits, playbooks, and guidelines to support regional and store teams in executing campaigns at scale.
• Support the community team in bringing the Saucony community to life through local activations, events, and authentic engagement with consumers.
• Act as the central point of coordination across EMEA retail stores, ensuring alignment, readiness, and high-quality execution.
• Work closely with Retail, VM and Creative teams to deliver seamless execution and continuous improvement.
• Own the end-to-end production and delivery of retail campaign assets including windows, POS, shelf communication, campaign signage, fixture storytelling, and in-store marketing materials.
• Own and manage the EMEA retail marketing calendar, ensuring stores are fully prepared and campaigns launch on time and at a high execution standard.
• Develop and implement a differentiated retail marketing approach for outlet and off-price stores, leveraging seasonal assets and commercial storytelling to elevate presentation within leaner budget frameworks.

Qualifications

• Background in Marketing, Brand, Retail, Visual Merchandising, Design, or related field.
• Strong experience in retail marketing, in-store experience, or VM.
• Proven ability to translate brand strategy into retail execution.
• Understanding of integrated marketing and go-to-market processes.
• Excellent collaboration and stakeholder management skills.
• Highly organized with strong project management capabilities.
• Detail-oriented with a focus on execution excellence.
• Creative thinker with a passion for storytelling and innovation.
• Commercially minded and data-informed.
• Passionate about running, sport, and community-driven brands.
• Excellent oral and written communication skills and fluent in English.
• Availability to travel occasionally (mainly European travel).

Working Conditions

• Normal office environment, some travel will be required (EMEA). Must be willing to spend occasional nights away. Must be prepared to work occasional weekends if needed.

Equal Opportunity Employer

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.