At a Glance
- Tasks: Lead and execute high-impact digital marketing campaigns across EMEA.
- Company: Join TeamMate, a Wolters Kluwer business, known for innovative audit solutions.
- Benefits: Competitive salary, career growth, and the chance to work internationally.
- Other info: Collaborate with global teams and gain exposure to SaaS marketing strategies.
- Why this job: Make a real impact with data-driven marketing in a fast-paced environment.
- Qualifications: 5+ years in digital marketing, strong project management, and communication skills.
The predicted salary is between 50000 - 65000 € per year.
About The Role
TeamMate, a Wolters Kluwer business, is looking for a Senior Marketing Specialist to lead the planning and execution of high-impact digital marketing campaigns across the EMEA region. This is a hands-on, performance-driven role focused on demand generation, pipeline growth, and campaign optimisation across multiple channels. You’ll play a key role in delivering measurable marketing outcomes while collaborating with global and regional stakeholders in a fast-paced, international environment.
About TeamMate
TeamMate provides purpose-built audit and GRC (governance, risk, and compliance) solutions that help organisations operate with confidence. With a strong global presence and local expertise, TeamMate supports audit and risk teams in adapting to evolving business needs.
Key Responsibilities
- Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels to drive pipeline growth and ROI.
- Build and optimise email marketing and nurture programmes, including segmentation, automation, A/B testing, and performance analysis.
- Manage and improve paid media campaigns (LinkedIn Ads, Google Ads) to increase reach, engagement, and conversion.
- Develop and implement a localised EMEA social media strategy aligned with global brand and messaging.
- Track, analyse, and report on campaign performance using CRM and marketing automation tools, translating data into actionable insights.
- Optimise web and campaign pages for SEO and conversion across regional markets.
- Adapt global campaigns and messaging for local markets, ensuring relevance and consistency.
- Support the creation of campaign assets including case studies, videos, and sales enablement materials.
- Plan and deliver webinars and virtual events as part of integrated campaigns.
- Provide occasional support for in-person events, including coordination with venues, vendors, and speakers.
About You
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 5+ years’ experience in digital or demand-generation marketing, ideally in B2B or SaaS.
- Proven track record of driving pipeline growth, lead quality, and measurable ROI.
- Strong hands-on experience across email marketing, paid media, social, and web campaigns.
- Expertise in marketing automation, including segmentation, nurture journeys, and performance optimisation.
- Experience managing paid campaigns on LinkedIn Ads and Google Ads.
- Proficient with CRM and marketing tools (e.g., Salesforce, Eloqua) and data analysis.
- Highly organised with strong project management skills and ability to manage multiple campaigns.
- Comfortable working across international teams and regional markets.
- Experience with webinar platforms (e.g., ON24) and workflow tools (e.g., Monday.com, Zapier) is a plus.
- Basic design or video editing skills (Adobe Creative Suite) are advantageous.
- Experience in software or technology industries preferred.
- Strong communication skills and attention to detail.
- Fluent in English; additional languages (e.g., French, Arabic) are a plus.
Why Join Us
- Work on impactful, data-driven marketing campaigns with clear business outcomes.
- Collaborate with international teams across EMEA.
- Gain exposure to global SaaS marketing strategies.
- Opportunity to grow within a leading, established organisation.
Senior Marketing Specialist (Digital) employer: Wolters Kluwer
At TeamMate, a Wolters Kluwer business, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. As a Senior Marketing Specialist, you will have the opportunity to lead impactful digital marketing campaigns across the EMEA region, while benefiting from our commitment to employee growth and development within a global SaaS environment. Join us to make a meaningful impact and advance your career in a supportive and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist (Digital)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Senior Marketing Specialist role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns and results. This is a great way to demonstrate your expertise in demand generation and campaign optimisation, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in driving pipeline growth and ROI. Tailor your answers to reflect their needs and show that you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at TeamMate. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace Senior Marketing Specialist (Digital)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Specialist role. Highlight your experience in digital marketing, especially in demand generation and campaign optimisation. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your previous experiences have prepared you for this role. Be sure to mention any specific campaigns you've led that resulted in measurable outcomes.
Showcase Your Achievements:When detailing your past roles, focus on achievements rather than just responsibilities. Use metrics to demonstrate your impact, like increased ROI or improved engagement rates. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Wolters Kluwer
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those related to demand generation and campaign optimisation. Be ready to discuss your hands-on experience with email marketing, paid media, and social campaigns, as well as how you've driven measurable ROI in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked and analysed campaign performance using CRM and marketing automation tools. Bring examples of how you've translated data into actionable insights that led to improved campaign outcomes. This will demonstrate your ability to make data-driven decisions.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a poorly performing campaign or adapting global messaging for local markets. Think through your past experiences and be ready to share concrete examples that highlight your problem-solving skills and adaptability.
✨Demonstrate Your Collaborative Spirit
Since this role involves working with international teams, be prepared to discuss how you've successfully collaborated with diverse stakeholders in the past. Highlight any experience you have in managing projects across different regions and how you ensure alignment with global strategies.
