At a Glance
- Tasks: Lead demand generation initiatives and drive marketing strategies for innovative tax solutions.
- Company: Join Wolters Kluwer, a global leader in professional software and solutions.
- Benefits: Competitive salary, collaborative culture, and opportunities for international teamwork.
- Other info: Exciting opportunity for career growth in a dynamic, international environment.
- Why this job: Make a real impact on growth strategies across Europe and North America.
- Qualifications: Experience in demand generation and strong digital marketing skills required.
The predicted salary is between 45000 - 55000 £ per year.
Wolters Kluwer Tax & Accounting UK (TAA UK) is a leading provider of software, data, and expert solutions that help tax, accounting, audit, and finance professionals navigate an increasingly complex regulatory landscape. Our technology enables businesses to improve compliance, reduce risk, and make more informed decisions.
As part of Wolters Kluwer, a global leader in professional information, software solutions, and services, we support customers worldwide with innovative solutions across tax, accounting, finance, audit, legal, ESG, and regulatory markets. Our Tax & Accounting business is trusted by accounting firms, multinational corporations, and tax professionals to help them manage compliance, drive efficiency, and deliver better business outcomes.
Joining TAA UK means becoming part of a collaborative, international team combining deep industry expertise with innovative technology to solve complex customer challenges and drive growth. As the BEPS Pillar II product management team is based in APAC, you will collaborate closely with colleagues in the region to bring global product initiatives to market and drive commercial success across multiple geographies.
We are seeking a Senior Demand Generation Specialist to lead demand generation and go-to-market initiatives for our BEPS Pillar II solutions, including CCH Integrator, across key European and North American markets. Working within a global matrix organization, you will partner closely with Product, Sales, and Regional Marketing teams to translate global strategy into measurable commercial impact.
You will be responsible for driving qualified demand, pipeline growth, sales intake, and marketing ROI while helping expand the market presence of our BEPS Pillar II portfolio.
Key Responsibilities
- Develop and execute integrated demand generation strategies across target European and North American markets.
- Drive qualified leads, pipeline growth, and sales intake through multi-channel marketing campaigns.
- Partner closely with Sales teams to improve lead follow-up, conversion rates, and revenue outcomes.
- Collaborate with regional marketing teams to localize and deliver global campaigns effectively.
- Manage marketing budgets to maximize performance and return on investment.
- Monitor, analyse, and optimise campaign effectiveness, pipeline contribution, and market penetration.
- Identify and scale successful marketing approaches across markets.
- Conduct market and competitor analysis to identify growth opportunities and support strategic decision-making.
- Produce clear performance reporting and actionable insights for key stakeholders.
What You'll Bring
- Proven experience in demand generation, field marketing, growth marketing, or B2B marketing roles.
- Demonstrated success driving qualified pipeline, revenue growth, and marketing ROI.
- Strong expertise in digital marketing, content marketing, email marketing, webinars, events, and marketing automation.
- Excellent analytical skills with the ability to interpret campaign performance data and optimise results.
- Strong project management and stakeholder management capabilities.
- Experience working across Sales, Product, and Marketing functions within a matrix organisation.
- Excellent communication and collaboration skills.
- Experience marketing enterprise software, SaaS, tax, finance, compliance, or regulatory solutions is advantageous.
Why Join Us?
This is an exciting opportunity to take ownership of a strategically important growth area within Wolters Kluwer. You will work with international teams, influence go-to-market strategy across multiple regions, and play a direct role in growing our BEPS Pillar II business.
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Senior Digital Marketing Specialist employer: Wolters Kluwer
Wolters Kluwer is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive innovation in the IT GRC sector. With a strong focus on professional development, you will have access to extensive training and growth opportunities while working alongside industry leaders in a supportive environment. Located in the UK, our team enjoys a flexible work-life balance and the chance to make a meaningful impact in both enterprise and public sector markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wolters Kluwer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wolters Kluwer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wolters Kluwer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wolters Kluwer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wolters Kluwer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wolters Kluwer:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wolters Kluwer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wolters Kluwer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wolters Kluwer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wolters Kluwer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
