At a Glance
- Tasks: Lead impactful digital marketing campaigns across EMEA, driving growth and optimising performance.
- Company: Join TeamMate, a Wolters Kluwer business, known for innovative audit and compliance solutions.
- Benefits: Gain exposure to global strategies and opportunities for career growth in a leading organisation.
- Other info: Collaborate with diverse teams and enhance your skills in a dynamic workplace.
- Why this job: Make a real impact with data-driven marketing in a fast-paced, international environment.
- Qualifications: 5+ years in digital marketing, strong project management, and experience with CRM tools.
The predicted salary is between 45000 - 60000 £ per year.
About the Role
TeamMate, a Wolters Kluwer business, is looking for a Senior Marketing Specialist to lead the planning and execution of high-impact digital marketing campaigns across the EMEA region. This is a hands-on, performance-driven role focused on demand generation, pipeline growth, and campaign optimisation across multiple channels. You’ll play a key role in delivering measurable marketing outcomes while collaborating with global and regional stakeholders in a fast-paced, international environment.
About TeamMate
TeamMate provides purpose-built audit and GRC (governance, risk, and compliance) solutions that help organisations operate with confidence. With a strong global presence and local expertise, TeamMate supports audit and risk teams in adapting to evolving business needs.
Key Responsibilities
- Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels to drive pipeline growth and ROI.
- Build and optimise email marketing and nurture programmes, including segmentation, automation, A/B testing, and performance analysis.
- Manage and improve paid media campaigns (LinkedIn Ads, Google Ads) to increase reach, engagement, and conversion.
- Develop and implement a localised EMEA social media strategy aligned with global brand and messaging.
- Track, analyse, and report on campaign performance using CRM and marketing automation tools, translating data into actionable insights.
- Optimise web and campaign pages for SEO and conversion across regional markets.
- Adapt global campaigns and messaging for local markets, ensuring relevance and consistency.
- Support the creation of campaign assets including case studies, videos, and sales enablement materials.
- Plan and deliver webinars and virtual events as part of integrated campaigns.
- Provide occasional support for in-person events, including coordination with venues, vendors, and speakers.
About You
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 5+ years’ experience in digital or demand-generation marketing, ideally in B2B or SaaS.
- Proven track record of driving pipeline growth, lead quality, and measurable ROI.
- Strong hands-on experience across email marketing, paid media, social, and web campaigns.
- Expertise in marketing automation, including segmentation, nurture journeys, and performance optimisation.
- Experience managing paid campaigns on LinkedIn Ads and Google Ads.
- Proficient with CRM and marketing tools (e.g. Salesforce, Eloqua) and data analysis.
- Highly organised with strong project management skills and ability to manage multiple campaigns.
- Comfortable working across international teams and regional markets.
- Experience with webinar platforms (e.g. ON24) and workflow tools (e.g. Monday.com, Zapier) is a plus.
- Basic design or video editing skills (Adobe Creative Suite) are advantageous.
- Experience in software or technology industries preferred.
- Strong communication skills and attention to detail.
- Fluent in English; additional languages (e.g. French, Arabic) are a plus.
Why Join Us?
- Work on impactful, data-driven marketing campaigns with clear business outcomes.
- Collaborate with international teams across EMEA.
- Gain exposure to global SaaS marketing strategies.
- Opportunity to grow within a leading, established organisation.
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Senior Marketing Specialist (Digital) in London employer: Wolters Kluwer
At TeamMate, a Wolters Kluwer business, we pride ourselves on being an excellent employer that fosters a collaborative and dynamic work culture. As a Senior Marketing Specialist, you will have the opportunity to lead impactful digital marketing campaigns across the EMEA region, while benefiting from a strong focus on employee growth and development within a global SaaS environment. Join us to work alongside talented international teams and contribute to meaningful projects that drive real business outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist (Digital) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in a hands-on role like this one.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in digital demand generation. Tailor your answers to reflect their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at TeamMate.
We think you need these skills to ace Senior Marketing Specialist (Digital) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Specialist role. Highlight your experience in digital marketing, especially in demand generation and campaign optimisation. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your previous experiences have prepared you for this role. Keep it engaging and relevant to the job description.
Showcase Your Achievements:When detailing your past roles, focus on measurable outcomes. Did you drive pipeline growth or improve ROI? We love numbers, so share those successes to demonstrate your impact in previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Wolters Kluwer
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to demand generation and campaign optimisation. Be ready to discuss your hands-on experience with email marketing, paid media, and social campaigns, as well as how you've driven pipeline growth in previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've tracked, analysed, and reported on campaign performance, and be ready to explain how you translated that data into actionable insights for future campaigns.
✨Demonstrate Your Project Management Prowess
Since this role involves managing multiple campaigns simultaneously, highlight your organisational skills and project management experience. Share specific examples of how you've successfully juggled various projects and ensured timely delivery while maintaining quality.
✨Be Ready for Collaboration
This position requires working with international teams, so be prepared to discuss your experience collaborating across different cultures and regions. Share examples of how you've adapted global campaigns for local markets and how you ensure messaging remains consistent and relevant.
