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For Companies At a Glance
- Tasks: Lead exciting digital marketing campaigns and drive measurable results across EMEA.
- Company: Join TeamMate, a dynamic part of Wolters Kluwer, focused on innovation.
- Benefits: Enjoy hybrid work, competitive salary, and a supportive well-being programme.
- Other info: Collaborate globally and grow within a leading organisation committed to employee well-being.
- Why this job: Make an impact with data-driven strategies in a fast-paced international environment.
- Qualifications: 5+ years in digital marketing, strong project management, and communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
TeamMate, a Wolters Kluwer business, is looking for a Senior Marketing Specialist to lead the planning and execution of high-impact digital marketing campaigns across the EMEA region. This is a hands-on, performance-driven role focused on demand generation, pipeline growth, and campaign optimisation across multiple channels. You’ll play a key role in delivering measurable marketing outcomes while collaborating with global and regional stakeholders in a fast-paced, international environment.
About TeamMate
TeamMate provides purpose-built audit and GRC (governance, risk, and compliance) solutions that help organisations operate with confidence. With a strong global presence and local expertise, TeamMate supports audit and risk teams in adapting to evolving business needs.
Key Responsibilities
- Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels to drive pipeline growth and ROI.
- Build and optimise email marketing and nurture programmes, including segmentation, automation, A/B testing, and performance analysis.
- Manage and improve paid media campaigns (LinkedIn Ads, Google Ads) to increase reach, engagement, and conversion.
- Develop and implement a localised EMEA social media strategy aligned with global brand and messaging.
- Track, analyse, and report on campaign performance using CRM and marketing automation tools, translating data into actionable insights.
- Optimise web and campaign pages for SEO and conversion across regional markets.
- Adapt global campaigns and messaging for local markets, ensuring relevance and consistency.
- Support the creation of campaign assets including case studies, videos, and sales enablement materials.
- Plan and deliver webinars and virtual events as part of integrated campaigns.
- Provide occasional support for in-person events, including coordination with venues, vendors, and speakers.
About You
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 5+ years’ experience in digital or demand-generation marketing, ideally in B2B or SaaS.
- Proven track record of driving pipeline growth, lead quality, and measurable ROI.
- Strong hands-on experience across email marketing, paid media, social, and web campaigns.
- Expertise in marketing automation, including segmentation, nurture journeys, and performance optimisation.
- Experience managing paid campaigns on LinkedIn Ads and Google Ads.
- Proficient with CRM and marketing tools (e.g. Salesforce, Eloqua) and data analysis.
- Highly organised with strong project management skills and ability to manage multiple campaigns.
- Comfortable working across international teams and regional markets.
- Experience with webinar platforms (e.g. ON24) and workflow tools (e.g. Monday.com, Zapier) is a plus.
- Basic design or video editing skills (Adobe Creative Suite) are advantageous.
- Experience in software or technology industries preferred.
- Strong communication skills and attention to detail.
- Fluent in English; additional languages (e.g. French, Arabic) are a plus.
Work on impactful, data-driven marketing campaigns with clear business outcomes. Collaborate with international teams across EMEA. Gain exposure to global SaaS marketing strategies. Opportunity to grow within a leading, established organisation.
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Senior Marketing Specialist (Digital) employer: Wolters Kluwer N.V.
Contact Detail:
Wolters Kluwer N.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Specialist (Digital)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Senior Marketing Specialist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research TeamMate and their digital marketing strategies. Be ready to discuss how your experience aligns with their goals, especially around demand generation and campaign optimisation.
✨Tip Number 3
Show off your skills! If you've got a portfolio of successful campaigns, bring it along to the interview. Highlight your hands-on experience with email marketing, paid media, and social strategies to really impress.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining TeamMate and making an impact in the EMEA region.
We think you need these skills to ace Senior Marketing Specialist (Digital)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Specialist role. Highlight your experience in digital marketing, especially in demand generation and campaign optimisation. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your previous experiences make you the perfect fit for our team. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven pipeline growth or improved campaign performance in your past roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Wolters Kluwer N.V.
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to demand generation and campaign optimisation. Be ready to discuss your hands-on experience with email marketing, paid media, and social campaigns, as well as any specific results you've achieved.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked and analysed campaign performance in the past. Bring examples of how you've used data to drive decisions and optimise campaigns. Familiarity with CRM and marketing automation tools will be a big plus, so be ready to discuss your experience with them.
✨Demonstrate Your Project Management Prowess
Since this role involves managing multiple campaigns simultaneously, highlight your organisational skills and project management experience. Share specific examples of how you've successfully juggled various projects and met deadlines, especially in a fast-paced environment.
✨Be Authentic and Engaging
Remember, the interview is your chance to showcase your personality and communication style. Be genuine in your responses and engage with your interviewers. They want to see the real you, so avoid using AI tools or scripts during the process. Show them why you're passionate about digital marketing!