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For Companies At a Glance
- Tasks: Drive innovative digital marketing initiatives and engage with diverse stakeholders.
- Company: Join a leading global company dedicated to improving lives through technology.
- Benefits: Enjoy well-being programs, competitive salary, and a supportive work environment.
- Why this job: Make a real impact in healthcare marketing while collaborating with talented professionals.
- Qualifications: 5 years of marketing experience and strong analytical skills required.
- Other info: Flexible, dynamic environment with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a skilled Digital Marketing Manager Generalist to join our Health, Learning, Research, and Practice Central Marketing Team. This new role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement, generating leads, and reinforcing the success of our marketing campaigns. Combining strategic oversight with executional prowess, the ideal candidate will collaborate closely with marketing and product marketing professionals to both craft and implement effective channel strategies.
Essential Duties and Responsibilities
- Ability to be flexible in a very fluid and dynamic environment -- including dealing with changing processes and priorities.
- Build trust with stakeholders across the organization – become one of the primary faces of our digital marketing team.
Other Duties
- Performs other duties as requested by the Supervisor.
Job Qualifications
- Experience: Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads.
- Technical Proficiency: Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor).
- Analytical Skills: Proven ability to analyze data, interpret results, and translate them into actionable strategies.
- Collaboration & Communication: Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms.
- Healthcare Industry Knowledge: Experience in or familiarity with healthcare marketing is preferred but not required.
- Excellent critical thinking skills: You must be able to anticipate what questions your stakeholders will have and have an answer ready.
- Creativity: The ability to develop creative solutions to everyday problems is important.
- Project management skills: The role involves setting deadlines, managing risk, communicating with stakeholders, and supporting the team in resolving issues or removing obstacles.
- A positive attitude is required! We all have the same goals, and we all want the same things. Sometimes we disagree, but our intentions are good. We need someone who can bring enthusiasm to the role and build lasting partnerships through collaboration with our stakeholders.
- Experience in using generative AI tools for content and campaign development.
Digital Marketing Manager Generalist employer: Wolters Kluwer N.V.
Contact Detail:
Wolters Kluwer N.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager Generalist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in healthcare. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns. Use real data and results to demonstrate your impact. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've used tools like Google Ads and CRM systems to drive results. We love candidates who can back up their claims with solid examples!
✨Tip Number 4
Stay positive and enthusiastic! Employers want to see that you’re excited about the role and the company. Bring that energy to your conversations, and don’t forget to highlight your collaborative spirit!
We think you need these skills to ace Digital Marketing Manager Generalist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager Generalist role. Highlight your experience with tools like Google Ads and CRM systems, and don’t forget to showcase your analytical skills and creativity!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for our team. Mention your experience in marketing strategy and how you can bring enthusiasm and collaboration to the role.
Showcase Your Flexibility: We love candidates who can adapt to changing environments. In your application, share examples of how you've successfully navigated dynamic situations in previous roles. This will show us you’re ready for the fast-paced world of digital marketing!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Wolters Kluwer N.V.
✨Know Your Tools
Make sure you’re well-versed in the digital marketing tools mentioned in the job description, like Demandbase, Google Ads, and HubSpot. Familiarise yourself with their functionalities and think of examples where you've successfully used them in past campaigns.
✨Showcase Your Analytical Skills
Prepare to discuss how you've analysed data in previous roles. Bring specific examples of how your insights led to actionable strategies that improved campaign performance. This will demonstrate your ability to translate numbers into results.
✨Emphasise Collaboration
Since this role involves working closely with cross-functional teams, be ready to share experiences where you’ve successfully collaborated with others. Highlight how you built trust and communicated complex ideas clearly to ensure everyone was on the same page.
✨Bring Your Creativity
Think of a few creative solutions you've implemented in past roles, especially in dynamic environments. Be prepared to discuss how you approached challenges with innovative ideas, as this will show your potential to contribute positively to the team.
