At a Glance
- Tasks: Manage and optimise global marketing campaigns using Salesforce Marketing Cloud.
- Company: Join Wolfspeed, a leader in silicon carbide technology for a sustainable future.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and collaboration.
- Why this job: Make a real impact in innovative marketing automation and drive business performance.
- Qualifications: 2+ years in marketing automation with Salesforce experience and strong analytical skills.
The predicted salary is between 43731 - 53449 £ per year.
The power to make it real. At Wolfspeed, we believe the most powerful innovations are created by people who care deeply about what they build and why it matters. As the leader in silicon carbide technology, we are enabling a more sustainable, electrified future, one breakthrough at a time. Our team at Wolfspeed is bold, modern, and relentlessly focused on execution. We are building the foundation for the next decades of innovation and we're looking for people who are ready to help shape it.
This role plays a critical part in Wolfspeed's mission to scale world-class silicon carbide technology safely, reliably, and sustainably. As a CRM Marketing Automation Specialist, you will be responsible for the development, execution, optimisation, and measurement of global automated marketing campaigns through Salesforce Marketing Cloud Account Engagement (Pardot). Partnering closely with Marketing Communications, Digital Marketing, Sales Operations, Analytics, and Web teams, you will manage audience engagement strategies, lead nurturing programs, marketing automation workflows, and reporting that support pipeline growth and business performance.
Key Responsibilities
- Manage and optimise Wolfspeed's Salesforce Marketing Cloud Account Engagement (Pardot) platform, including engagement programs, segmentation strategies, lead scoring models, automation rules, forms, landing pages, and email campaigns.
- Build and deploy campaign assets including personalised emails, workflow automation, audience segmentation, dynamic content, data routing, and campaign tracking to support global marketing initiatives.
- Partner with Marketing Communications, Digital Marketing, Sales Operations, Analytics, and Web teams to develop audience engagement strategies, account-based marketing programs, and lead nurturing activities.
- Monitor campaign performance, audience engagement, and funnel effectiveness using Power BI, Google Analytics, and Salesforce reporting, providing actionable recommendations to improve results.
- Maintain data governance and platform integrity by supporting lead management processes, ensuring accurate Salesforce synchronisation, troubleshooting automation issues, and improving data quality.
Required Qualifications
- Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field, or equivalent professional experience.
- Minimum of 2 years' hands-on experience administering and optimising Salesforce Marketing Cloud Account Engagement (Pardot) in a marketing operations, marketing automation, or technical marketing role.
- Salesforce Certified Marketing Cloud Account Engagement Consultant certification.
- Strong understanding of email marketing best practices, audience segmentation, lead management processes, and marketing automation workflows.
- Proficiency in HTML and CSS for email template development and campaign deployment.
- Experience working with reporting and analytics tools such as Power BI, Google Analytics, Salesforce Reports, or similar platforms.
- Strong analytical and problem-solving skills with a high level of attention to detail and commitment to data quality.
- Demonstrated ability to troubleshoot technical issues related to campaign execution, automation workflows, system integrations, and lead routing.
- Excellent communication and stakeholder management skills with the ability to work effectively across Marketing, Sales, and Operations teams.
- Ability to manage multiple projects and deadlines in a fast-paced global environment.
Preferred Qualifications
- Experience supporting Account-Based Marketing (ABM) programs and complex B2B lead nurturing campaigns.
- Knowledge of Salesforce CRM architecture, lead lifecycle management, and marketing-to-sales handoff processes.
- Experience developing advanced reporting dashboards and translating campaign data into actionable business insights.
At Wolfspeed, we believe the most meaningful work happens when innovation and purpose come together. As the global leader in silicon carbide technology, we are powering the future of energy, enabling cleaner transportation, more efficient power systems, and solutions that make a lasting impact on how the world works. But our success is not driven by technology alone. It's driven by people.
Just as we take ownership of our technology leadership, we take accountability for how we show up for our employees, our customers, and the communities we serve. That's how we power the future, together.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Marketing Automation Specialist in Belfast employer: Wolfspeed
At Wolfspeed, we pride ourselves on fostering a dynamic and inclusive work culture where innovation thrives. As a Business Intelligence Analyst, you will not only contribute to groundbreaking silicon carbide technology but also enjoy opportunities for professional growth and development in a supportive environment. Our commitment to sustainability and excellence ensures that every team member plays a vital role in shaping a cleaner, electrified future.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wolfspeed and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wolfspeed are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wolfspeed on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wolfspeed. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Specialist in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wolfspeed. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wolfspeed:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wolfspeed’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wolfspeed
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wolfspeed will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wolfspeed, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
